• Reviewed Copeval's market strategy, including generating the first customer segmentation in the company's history, with an impact on pricing and processes definition.• Managed an annual marketing budget of nearly $1 million, including a marketing plan to reposition the machinery business, leading to a 152% growth between 2018 and 2022, significantly surpassing the company's average growth rate of 68% during the same period.• Coordinated the development and managed the e-commerce platform (web), launched in 07/2020, reaching 41,000 customers by December 2022, with an annual revenue of $1.3 million, a profitability of 23%, and 150,000 monthly sessions.• Managed and restructured the Copeval Desarrolla area, a Corfo agent, overseeing over 300 projects with small and medium farmers, with annual investments exceeding $10 million. I reduced the workforce by 30% over a 4-year period without revenue loss through the implementation of a Balanced Scorecard-based management system and internal procedures review.• Adapted a satellite and drone imagery platform for cherry production in Chile, involving international suppliers from Argentina and North America, as well as renowned Chilean consultants.• Implemented the Account Planning concept for large customers, resulting in a 16% increase in business volumes during the first half of the year after implementation.

Banco Original Project - Chief Strategy Officer • Led the strategic review of the "Digital Bank" product, conducting a detailed analysis that contributed to its successful market launch and sound decision-making.Move Mais Project - Chief Marketing Officer • Created the current product line for the electronic payment company, including the name, features, target audience, pricing, and internal and external communication.MonitorLux Project - Founder and Chief Commercial Officer• Participated in the conception and complete management of the business, being responsible for the training and management of the sales and marketing team, in close collaboration with the partner responsible for the technological and processing aspects.

Leading company in the segment of automatic toll, parking and drive-through payment services • Strategically repositioned the company, preparing it for the end of a period of exclusivity on the highways of the State of São Paulo, by creating additional urban uses.• Designed and implemented the fuel supply product at service stations using the toll tag. This unique service worldwide in broad commercial operation had a significant impact on the company's market reassessment, increasing its value from R$ 1.7 billion to R$ 2.5 billion (Raízen) during the development phase and later to R$ 4 billion (FleetCor) upon completion.• Designed and implemented the VIP Parking, Small-Scale Parking, Access Control, and MAP-IN (a service providing information on customer usage frequency in shopping centers) products.• Reduced the new product development time from 3 months to 24 hours within 4 months and increased the number of available products from 2 to 23 within 2 years.• Managed investments of over R$150 million (approximately US$50 million), including technology and engineering.

IBCPF (now Planejar) – President • President during the alliance and merger period with ANBID, now ANBIMA, focused on the CFP certification in the Brazilian financial market and was responsible for creating the first MBA program (FIPECAFI-USP) for the training of CFPs in Brazil.GESTÃO ORIGAMI - sustainability consulting - Founding Partner and Senior Consultant• Conceptualization (co-founder) and implementation of the consultancy.APEL and BMI: strategy and sustainability consultancies – Senior Consultant• Coordinated and actively participated as a senior consultant in projects involving strategic review, sustainability, performance indicators creation, commercial efficiency, and executive training, serving clients such as Itaú Asset Management, Banco Triângulo, Banco Fibra, Ecoesfera Empreendimentos Sustentáveis, Shopping Centers Iguatemi, Banco Santander, Volkswagen do Brasil, BMF and Bovespa, CIP, Natura.

• Director of Investment Products • Corporate Liason Head Office – Brazil (EUA)• Director of Strategic Planning (Brazil, Mexico, Panama)• Director of Cash Management and Assets Products (Brazil)

• Director of Commercial Strategy for Corporate Banking• CFO for Corporate Banking Division• Quality Manager• Cash Management Branch Manager