Mauricio Fernandez V Email & Phone Number

Spain

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Madrid, Community Of Madrid, Spain

Madrid Area, Spain

Madrid Area, Spain

Venezuela

I provided direct support and advisory to the Marketing and Trade business units for the Food, Beverages and Dairy categories on their information needs regarding consumers, by planning, executing, supervising research projects as well as data analysis that allowed for clearer business actions.My main focus was to help internal and external teams close the knowledge and perspective gaps between the business and consumer world; detecting insights and opportunities applicable across different strategies that diminish bias on consumer and shopper realities while promoting a consumer centric approach Amongst my responsibilities within this position were:• Tended to local and global units on product and concept evaluations for innovation projects on current lines and new launches under Nestle’s methodology, as well as competitive landscape reports• Supervised the Brand Health Tracking project for the entire brand portfolio (11 categories) ensuring deliverable’s timeliness, quality and alignment with company standards. Generating special analysis and reports for business units as well as the annual report to global headquarters• Provided training on: Insight Building, Introduction to Market Research, Know Your Consumer Deeply, and Brand Health Tracking to local teams: Commercial and Digital Communications, Marketing Trainees and Junior Brand Managers • Designated Champion in charge of the Venezuelan Consumer report and co-responsible for Emerging Consumers report. I was responsible for creating, updating and presenting customized reports for local business units and international visitors to help them understand the current consumers’ reality• Promoted the implementation and applied consumer knowledge Brand Building Nestle Way methodologies and tools for my assignet categories. Also assisting other business units MI managers (Confectionary, Nutrition and Skincare)Key accounts: Maggi, Nestea, Cerelac, Milo, Nesfruta, Dairy Partners of America, Carnation.

Venezuela

My role within the organization was to support the Marketing Opportunities and Innovation (MOI) Manager in the maintenance and growth of the local operation. Catering to global clients with presence in the Venezuelan market through expert proprietary research solutions that helped them make smarter decisions. Amongst my roles and responsibilities within this position were:• Elaboration of proposals for prospective clients from the Fast Moving Consumer goods (FMCG), Banking and Communications sector. Responding to requisitions for ongoing and future projects to ensure compliance with client-market standards and research goals• Analysis of research results and business recommendations for strategic decisions on brand positioning, segmentation, product innovation and campaign idea leveraging• Creating local and global reports for clients and GfK on research results and current state of the local market• Project design, supervision and quality control of research outputs. I also helped to carry out focus group moderations, and acted as liaison with other GfK teams overseas (USA, Spain, Rumania, Germany) and local service providersKey Accounts: Diageo, Cargill, Nestle, Beiersdorf, BBVA, BlackBerry limited.

Venezuela

Focus Group Moderator:As a freelance consultant I supported market research firms that lacked a qualitative department in the execution and insight gathering for research projects commissioned by their clients. Main service offer:• Moderation of group sessions for advertisement & communication research studies• Target sample definition and discussion guide elaboration • Reports on the qualitative aspects of the campaign pretest focused on actionable insight and recommendations • Sessions transcription Key client: Mercom for Maggi and Nestea campaigns.

Venezuela

My responsibility centered itself around guaranteeing the quality and deadline goals achievement of active research projects carried out by the company locally. Amongst my roles and responsibilities within this position were:• Supervision and execution of operations related to: planning, fieldwork, recruitment, data upload, processing and output validation of client projects, such as: brand health for consumers and B2B, consumption tracking, customer satisfaction, advertisement pretests and product clinics• Contributed to the analysis of results and insight building for both quantitative and qualitative projects• Maintained contact and supervised service providers (recruiters, fieldwork agencies, moderators, Gesell rooms, shipping services) for the consulting firm on ongoing research• Verified the accuracy and proper application of data recollection instruments before and after their use for audit purposes through their construction, interviewer training and posterior quality control (+100 completed surveys weekly)Key Accounts: BBVA, Telefonica, Cerveceria Regional.

Venezuela

Tuticket.com is a ticket sales partner specialized in entertainment and sporting events The focus of my role was to maintain the smooth running of contracted projects and facilitate the communication between new and current clients with the commercial department. Helping to support and build good business relations with our business customers. • Assisted the Sales Managers through contacting and tending to producers’ needs such as processing contracts, ticketing orders, courtesy passes and event specifications for upcoming functions• Kept the online event platform updated on offers for the different entertainment categories

Venezuela

Tuticket.com is a ticket sales partner specialized in entertainment and sporting events I assisted the online platform users on their queries and claims regarding payment, upcoming events information, account management and system navigation in order to improve their experienceAmongst my roles and responsabilities where:• Contacted users to notify fulfilment of pending return orders or clarify details on their pending cases• Tended to inquiries and special cases brought up by customers regarding blocked accounts, refund policy, payment notifications, failed transactions and current programing • Assisted with the coordination of event promotions through the company’s social media accounts (Facebook/Twitter)

Caracas, Venezuela

Governmental foundation dedicated to the study and preservation of Venezuela’s cultural diversity.I assisted the research team responsible for the processing and analysis of the afrovenezuelan collections as part of the project for the preservation of the immaterial culture and reorganization of the current catalog Amongst my roles and responsabilities where: • Assessed the material culture, audio visual and document bank of the Center to identify and categorize all items related to afrovenezuelan heritage in order to determine its extent • Carried out secondary research to determine historical parameters that would allow identifying the presence of african cultural traits within different folkloric manifestations present on the collection• Evaluated the evolution of the concept of africanhood within the local and regional context to define the expansion of the catalog’s future acquisitions.

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