Mauricio Novaes Email and Phone Number
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Experienced marketer focused on problem solving through strategic thinking and structured execution. Business, marketing, product, communication, digital, CRM or Data solutions with proven results.Driven by challenges, I know that marketing tools evolve over time, faster and faster, but the entrepreneurial attitude and the ability to learn and relearn move me to pursue innovation with a focus on business results.HOW I MAKE A DIFFERENCEI work with the best of every technique. I have worked at marketing companies, as an agency and as a consultant, allowing me to take more effective approaches to problems and new solutions. Focused on people’s behavior (people before consumers) I perform the orchestration of branding platforms, digital, social, CRM using insights and Data.I work with diversity of people. Aggregator by nature, I build diverse and multidisciplinary teams to solve challenges and projects.I seek an optimistic view. I believe in people and their potential to learn, I adopt the path of enabling to do together, working collaborative dynamics and trainings, using design thinking, customer journey and fast methodologies.HOW CAN I HELP- Marketing challenges- Brand challenges- Communication platforms- Digital transformation- Customer journey- Relationship programmes- Innovation collection- Business problemsBRANDS AND BUSINESSES THAT ALREADY CONTRIBUTED- Pharma: Bayer, Novo Nordisk, Merck, Royal Canin, Nestlé Health Science, Sanofi;- Retail: Magazine Luiza, Extra and Nordestão;- Financial: Itaú, Mastercard, Bradesco, American Express, Credicard and Cielo;- Telecom: Vivo, Telefônica, Claro and SKY;- CPG: Pepsi, P&G, Natura and Nespresso;- Mobility: Volkswagen, BMW, FIAT, Azul, Avianca and LATAM Airlines + LATAM PASS.
Sponsorb
View- Website:
- sponsorbiz.net
- Employees:
- 51
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Business Partner - Consultor SêniorSponsorbState Of São Paulo, Brazil -
Business Partner - Senior ConsultantSponsorb Jul 2020 - PresentSão Paulo, BrasilBusiness Parter at Sponsorb Consulting.Strategy, Comms Strategy, Customer Exprience, Digital Transformation and expert facilitator. -
Senior Strategy ConsultantOgilvy Brasil Sep 2020 - PresentSão Paulo, BrasilSenior Consultant for special projects in Ogilvy Consulting and Experience division - projects related to innovation, digital platforms, market research, business models, CRM, e-commerce and marketplace platforms.Recent projects:- Pfizer: Innovation strategy and campaign for 20 emerging markets worldwide;- Google Cloud: local B2B research and business model mapping for Ogilvy Consulting NY;- Kimberly Clark: innovation project and targeted communication for specific audiences; launch of digital platform;- Nestlé CRM: CRM as a strategic tool to leverage business for 4 main digital platforms and brand products; -
Senior StrategistUxpertise Jul 2020 - PresentSão Paulo, BrasilPartner responsible for strategy, planning and design of special projects for Uxpertise. The company seeks to capture desires around products, services or brands through tailored applied methodologies.Special projects:- Metaverse feasibility and business models;- New models of means of payment;- Adherence of omnichannel communications models - New values in the Travel decision process- The new employee journey -
Associate Professor - Innovation & Digital ChannellsEspm Escola Superior De Propaganda E Marketing 2018 - PresentSão Paulo, BrasilPost-graduation in Business Management with Emphasis on the Pharmaceutical Market.Associate professor responsable for lectures and practices on the new CRM and innovation in programs and approaches for physicians and patients. -
Group Planning DirectorWmccann Aug 2018 - Jul 2020São Paulo, BrasilSenior Regional Planning Director of the LATAM Arlines Group for Latin America.Responsible for the positioning and communication of the brand LATAM Airlines, LATAM PASS and LATAM Travel in all 26 countries where it has presence, being 6 domestic markets (Argentina, Brazil, Chile, Colombia, Ecuador and Peru). Results: reach of the highest brand success indicators since its launch in 2016.Responsible for strategy, Brand guardianship and integrated communication with digital platforms, social platforms, PR and CRM.Conquest of EFFIE Latin America 2019 in Real Time Marketing with the "Air play" case.Conquest of the McCANN Worldgroup 2019 Truth to Meaning Award with LATAM Pitch case. -
Digital Strategy ProfessorSão Paulo Digital School 2015 - 2020São Paulo, BrasilDigital Strategy / Planning teacher. Through lecture, group dynamics and case study, I share knowledge of how companies, products and services should understand the dynamics of consumers in the digital/social world and how to structure their digital presence.https://spds.com.br/professores/mauricio-novaes/ -
Head Of Life Science Strategy | Digital Transformation | CrmTugarê & Drucker | Cdm São Paulo Jan 2017 - Jul 2018São Paulo Area, BrazilHead of Life Science Strategy, Digital and innovation on a Life Science specialized agency. Development of innovative projects, consumer journey, colab workshop, communication platforms for healthcare professionals and physicians. Digital digitization and transformation of medical products, services and programs.Main brands and products: - Bayer, Bayer Crop, Nestlé Life Sciences, Astrazeneca, Baxter, Novo Nordisk and Roche- Pitch and development of innovative Omnichannel project for Merck Brazil and Merck Mexico- Pet: Royal Canin and Zoetis. -
Partner - Marketing & Digital Senior ConsultantDrucker Consulting Jul 2014 - Jul 2018São Paulo Area, BrazilMarketing and communication consulting that works with various methodologies (workshop, ideation, design thinking, consumer journey, Agile and benchmarking) to identify consumers' needs and implement innovative brand design, metrics design, integrated communication canvas, digital presence and social platforms.Development of CRM, Data, Customer Journey, Relationship process and Loyalty projects to increase business results.Projects developed for:- Marriot Hotel, Azul Airlines, Elo, Skol, BRB bank, Natura, Somos Education, FastShop, Livelo, Samsung, Boehringer Ingelheim e MasterCard- Healthcare Roadshow and trainning for Omnicon agencies- DUX Consultoria: Bradesco, Bradesco Lab e PetMissionhttps://drucker.com.br
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Integrated Planning Professor @Marketing MbaFundação Instituto De Administração 2013 - 2015São Paulo Area, BrazilMBA Marketing professor at Digital Marketing discipline, responsible for the Integrated Planning and workshop. -
Head Of PlanningRapp Jan 2011 - Jul 2014São Paulo, BrasilHead of planning at RAPP Brazil responsable for the strategy team focused on digital, social and integrated communication for leader brands in Brazil as Itaú, Itaucard, MasterCard, Redecard, Natura, ESPM, Raízen, Pepsi and Serasa Experian and for MasterCard and Pepsi Latin American offices.RAPP is focused on Customer Behavior and starting from there to customer insights to influence and participate on customer's journey and buying decisions. -
Planning DirectorOgilvy Brasil Aug 2009 - Dec 2010São Paulo, BrasilConsulting executive and then Head of Planning at OgilvyOne São Paulo. Responsable for the planning team for integrated marketing communication.Responsable by immersion, insight and strategic planning for OgilvyOne clients in São Paulo.Strategy for brand and relationship marketing for Allianz Insurance, Anhanguera Educacional, IBM Brazil and Latin America, eHarmony Brazil among others. -
Account Group DirectorWunderman Jan 2008 - Jul 2009São Paulo Area, BrazilClient Services, Marketing and Planning for an account group with some of the major Brazilian companies as Vivo, Bradesco, Bradesco Cartões, American Express and Telefonica Business.Responsable for team hiring, training and P&L management to deliver the second largest revenue in the agency in only six months. New business oriented. -
Direct Marketing And Activation Senior ManagerCredicard Dec 2004 - Nov 2007São Paulo Area, BrazilInvited to rebuild the direct marketing acquisition channel at Credicard - a traditional sales channel that had better days on the company's history.Not only has rebuilded the direct marketing acquisition channel and brought back the direct response knowledge to the company than has developed many new channels and segmentation tests and operation.Acting as a strategic manager for knowledge and operations at a credit card industry, responsable for lyfe cycle administration of new card holders. Outperforming goals on activation and usage on new customer base.Awarded with Citibank International Quality Award for the team effort on direct channel acquisition. -
Customer Relationship ManagerClaro Brasil Nov 2000 - Nov 2004São Paulo Area, Brazil -
Account DirectorWunderman 1999 - Nov 2000Responsible for the management of an account group with some brands as SKY (TV), Estado de Minas newspaper among other.In early 2000 was responsible to study and develop an integrated marketing communication for SKY with agressive goals for acquisition and at the same time develop a compreensive customer's life cycle management to reduce churn. Development of specific metric and KPI to measure the integrated communication efforts and to build knowledge on media channel management. -
Account DirectorRapp Collins Brazil 1996 - 1999São Paulo Area, Brazil -
Gerente De Atendimento E PlanejamentoSalem 1995 - 1996São Paulo Area, Brazil
Mauricio Novaes Skills
Mauricio Novaes Education Details
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Leadership & Innovation -
Telecomunication Management -
Ceag - Business Administration Specialization
Frequently Asked Questions about Mauricio Novaes
What company does Mauricio Novaes work for?
Mauricio Novaes works for Sponsorb
What is Mauricio Novaes's role at the current company?
Mauricio Novaes's current role is Business Partner - Consultor Sênior.
What is Mauricio Novaes's email address?
Mauricio Novaes's email address is ma****@****.com.br
What schools did Mauricio Novaes attend?
Mauricio Novaes attended Babson College, Fundação Getúlio Vargas, Fundação Getulio Vargas, Puc Minas.
What are some of Mauricio Novaes's interests?
Mauricio Novaes has interest in Animal Welfare, Education, Environment.
What skills is Mauricio Novaes known for?
Mauricio Novaes has skills like Digital Marketing, Strategic Planning, Integrated Marketing, Crm, Direct Marketing, Marketing, Marketing Digital, Marketing Integrado, Marketing Strategy, Publicidade Online, Marketing Direto, Building Relationships.
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Maurício Novaes
General Manager | Country Manager | Managing Director | Diretor De Operações | CooSão Paulo, Brazil3lsgskychefs.com, yahoo.com.br, lsg-group.com2 (112)-1XXXXXXX
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Mauricio Novaes
Analista De Suporte Pleno | Data Center | Rede D'Or São Luizmba Em Gestão De Ti E Cursando Mba Em Big Data & Cloud ComputingRio De Janeiro, Brazil -
Mauricio Novaes
São Paulo, Sp3mandic.com.br, trenchrossi.com, mckinsey.com -
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