Mauricio Novaes

Mauricio Novaes Email and Phone Number

Business Partner - Consultor Sênior @ Sponsorb
State of São Paulo, Brazil
Mauricio Novaes's Location
São Paulo, São Paulo, Brazil, Brazil
Mauricio Novaes's Contact Details

Mauricio Novaes personal email

n/a
About Mauricio Novaes

Experienced marketer focused on problem solving through strategic thinking and structured execution. Business, marketing, product, communication, digital, CRM or Data solutions with proven results.Driven by challenges, I know that marketing tools evolve over time, faster and faster, but the entrepreneurial attitude and the ability to learn and relearn move me to pursue innovation with a focus on business results.HOW I MAKE A DIFFERENCEI work with the best of every technique. I have worked at marketing companies, as an agency and as a consultant, allowing me to take more effective approaches to problems and new solutions. Focused on people’s behavior (people before consumers) I perform the orchestration of branding platforms, digital, social, CRM using insights and Data.I work with diversity of people. Aggregator by nature, I build diverse and multidisciplinary teams to solve challenges and projects.I seek an optimistic view. I believe in people and their potential to learn, I adopt the path of enabling to do together, working collaborative dynamics and trainings, using design thinking, customer journey and fast methodologies.HOW CAN I HELP- Marketing challenges- Brand challenges- Communication platforms- Digital transformation- Customer journey- Relationship programmes- Innovation collection- Business problemsBRANDS AND BUSINESSES THAT ALREADY CONTRIBUTED- Pharma: Bayer, Novo Nordisk, Merck, Royal Canin, Nestlé Health Science, Sanofi;- Retail: Magazine Luiza, Extra and Nordestão;- Financial: Itaú, Mastercard, Bradesco, American Express, Credicard and Cielo;- Telecom: Vivo, Telefônica, Claro and SKY;- CPG: Pepsi, P&G, Natura and Nespresso;- Mobility: Volkswagen, BMW, FIAT, Azul, Avianca and LATAM Airlines + LATAM PASS.

Mauricio Novaes's Current Company Details
Sponsorb

Sponsorb

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Business Partner - Consultor Sênior
State of São Paulo, Brazil
Website:
sponsorbiz.net
Employees:
51
Mauricio Novaes Work Experience Details
  • Sponsorb
    Business Partner - Consultor Sênior
    Sponsorb
    State Of São Paulo, Brazil
  • Sponsorb
    Business Partner - Senior Consultant
    Sponsorb Jul 2020 - Present
    São Paulo, Brasil
    Business Parter at Sponsorb Consulting.Strategy, Comms Strategy, Customer Exprience, Digital Transformation and expert facilitator.
  • Ogilvy Brasil
    Senior Strategy Consultant
    Ogilvy Brasil Sep 2020 - Present
    São Paulo, Brasil
    Senior Consultant for special projects in Ogilvy Consulting and Experience division - projects related to innovation, digital platforms, market research, business models, CRM, e-commerce and marketplace platforms.Recent projects:- Pfizer: Innovation strategy and campaign for 20 emerging markets worldwide;- Google Cloud: local B2B research and business model mapping for Ogilvy Consulting NY;- Kimberly Clark: innovation project and targeted communication for specific audiences; launch of digital platform;- Nestlé CRM: CRM as a strategic tool to leverage business for 4 main digital platforms and brand products;
  • Uxpertise
    Senior Strategist
    Uxpertise Jul 2020 - Present
    São Paulo, Brasil
    Partner responsible for strategy, planning and design of special projects for Uxpertise. The company seeks to capture desires around products, services or brands through tailored applied methodologies.Special projects:- Metaverse feasibility and business models;- New models of means of payment;- Adherence of omnichannel communications models - New values in the Travel decision process- The new employee journey
  • Espm Escola Superior De Propaganda E Marketing
    Associate Professor - Innovation & Digital Channells
    Espm Escola Superior De Propaganda E Marketing 2018 - Present
    São Paulo, Brasil
    Post-graduation in Business Management with Emphasis on the Pharmaceutical Market.Associate professor responsable for lectures and practices on the new CRM and innovation in programs and approaches for physicians and patients.
  • Wmccann
    Group Planning Director
    Wmccann Aug 2018 - Jul 2020
    São Paulo, Brasil
    Senior Regional Planning Director of the LATAM Arlines Group for Latin America.Responsible for the positioning and communication of the brand LATAM Airlines, LATAM PASS and LATAM Travel in all 26 countries where it has presence, being 6 domestic markets (Argentina, Brazil, Chile, Colombia, Ecuador and Peru). Results: reach of the highest brand success indicators since its launch in 2016.Responsible for strategy, Brand guardianship and integrated communication with digital platforms, social platforms, PR and CRM.Conquest of EFFIE Latin America 2019 in Real Time Marketing with the "Air play" case.Conquest of the McCANN Worldgroup 2019 Truth to Meaning Award with LATAM Pitch case.
  • São Paulo Digital School
    Digital Strategy Professor
    São Paulo Digital School 2015 - 2020
    São Paulo, Brasil
    Digital Strategy / Planning teacher. Through lecture, group dynamics and case study, I share knowledge of how companies, products and services should understand the dynamics of consumers in the digital/social world and how to structure their digital presence.https://spds.com.br/professores/mauricio-novaes/
  • Tugarê & Drucker | Cdm São Paulo
    Head Of Life Science Strategy | Digital Transformation | Crm
    Tugarê & Drucker | Cdm São Paulo Jan 2017 - Jul 2018
    São Paulo Area, Brazil
    Head of Life Science Strategy, Digital and innovation on a Life Science specialized agency. Development of innovative projects, consumer journey, colab workshop, communication platforms for healthcare professionals and physicians. Digital digitization and transformation of medical products, services and programs.Main brands and products: - Bayer, Bayer Crop, Nestlé Life Sciences, Astrazeneca, Baxter, Novo Nordisk and Roche- Pitch and development of innovative Omnichannel project for Merck Brazil and Merck Mexico- Pet: Royal Canin and Zoetis.
  • Drucker Consulting
    Partner - Marketing & Digital Senior Consultant
    Drucker Consulting Jul 2014 - Jul 2018
    São Paulo Area, Brazil
    Marketing and communication consulting that works with various methodologies (workshop, ideation, design thinking, consumer journey, Agile and benchmarking) to identify consumers' needs and implement innovative brand design, metrics design, integrated communication canvas, digital presence and social platforms.Development of CRM, Data, Customer Journey, Relationship process and Loyalty projects to increase business results.Projects developed for:- Marriot Hotel, Azul Airlines, Elo, Skol, BRB bank, Natura, Somos Education, FastShop, Livelo, Samsung, Boehringer Ingelheim e MasterCard- Healthcare Roadshow and trainning for Omnicon agencies- DUX Consultoria: Bradesco, Bradesco Lab e PetMissionhttps://drucker.com.br
  • Fundação Instituto De Administração
    Integrated Planning Professor @Marketing Mba
    Fundação Instituto De Administração 2013 - 2015
    São Paulo Area, Brazil
    MBA Marketing professor at Digital Marketing discipline, responsible for the Integrated Planning and workshop.
  • Rapp
    Head Of Planning
    Rapp Jan 2011 - Jul 2014
    São Paulo, Brasil
    Head of planning at RAPP Brazil responsable for the strategy team focused on digital, social and integrated communication for leader brands in Brazil as Itaú, Itaucard, MasterCard, Redecard, Natura, ESPM, Raízen, Pepsi and Serasa Experian and for MasterCard and Pepsi Latin American offices.RAPP is focused on Customer Behavior and starting from there to customer insights to influence and participate on customer's journey and buying decisions.
  • Ogilvy Brasil
    Planning Director
    Ogilvy Brasil Aug 2009 - Dec 2010
    São Paulo, Brasil
    Consulting executive and then Head of Planning at OgilvyOne São Paulo. Responsable for the planning team for integrated marketing communication.Responsable by immersion, insight and strategic planning for OgilvyOne clients in São Paulo.Strategy for brand and relationship marketing for Allianz Insurance, Anhanguera Educacional, IBM Brazil and Latin America, eHarmony Brazil among others.
  • Wunderman
    Account Group Director
    Wunderman Jan 2008 - Jul 2009
    São Paulo Area, Brazil
    Client Services, Marketing and Planning for an account group with some of the major Brazilian companies as Vivo, Bradesco, Bradesco Cartões, American Express and Telefonica Business.Responsable for team hiring, training and P&L management to deliver the second largest revenue in the agency in only six months. New business oriented.
  • Credicard
    Direct Marketing And Activation Senior Manager
    Credicard Dec 2004 - Nov 2007
    São Paulo Area, Brazil
    Invited to rebuild the direct marketing acquisition channel at Credicard - a traditional sales channel that had better days on the company's history.Not only has rebuilded the direct marketing acquisition channel and brought back the direct response knowledge to the company than has developed many new channels and segmentation tests and operation.Acting as a strategic manager for knowledge and operations at a credit card industry, responsable for lyfe cycle administration of new card holders. Outperforming goals on activation and usage on new customer base.Awarded with Citibank International Quality Award for the team effort on direct channel acquisition.
  • Claro Brasil
    Customer Relationship Manager
    Claro Brasil Nov 2000 - Nov 2004
    São Paulo Area, Brazil
  • Wunderman
    Account Director
    Wunderman 1999 - Nov 2000
    Responsible for the management of an account group with some brands as SKY (TV), Estado de Minas newspaper among other.In early 2000 was responsible to study and develop an integrated marketing communication for SKY with agressive goals for acquisition and at the same time develop a compreensive customer's life cycle management to reduce churn. Development of specific metric and KPI to measure the integrated communication efforts and to build knowledge on media channel management.
  • Rapp Collins Brazil
    Account Director
    Rapp Collins Brazil 1996 - 1999
    São Paulo Area, Brazil
  • Salem
    Gerente De Atendimento E Planejamento
    Salem 1995 - 1996
    São Paulo Area, Brazil

Mauricio Novaes Skills

Digital Marketing Strategic Planning Integrated Marketing Crm Direct Marketing Marketing Marketing Digital Marketing Integrado Marketing Strategy Publicidade Online Marketing Direto Building Relationships Relationship Marketing Online Advertising Business Intelligence Digital Strategy Segmentation Customer Insight Publicidade Planejamento De Mercado Generating Revenue New Business Development Management Advertising Leadership Mobile Marketing Business Development Market Planning Desenvolvimento Empresarial Marketing De Relacionamentos Marketing Online Managing Processes Marketing Social Social Media Marketing Business Strategy

Mauricio Novaes Education Details

Frequently Asked Questions about Mauricio Novaes

What company does Mauricio Novaes work for?

Mauricio Novaes works for Sponsorb

What is Mauricio Novaes's role at the current company?

Mauricio Novaes's current role is Business Partner - Consultor Sênior.

What is Mauricio Novaes's email address?

Mauricio Novaes's email address is ma****@****.com.br

What schools did Mauricio Novaes attend?

Mauricio Novaes attended Babson College, Fundação Getúlio Vargas, Fundação Getulio Vargas, Puc Minas.

What are some of Mauricio Novaes's interests?

Mauricio Novaes has interest in Animal Welfare, Education, Environment.

What skills is Mauricio Novaes known for?

Mauricio Novaes has skills like Digital Marketing, Strategic Planning, Integrated Marketing, Crm, Direct Marketing, Marketing, Marketing Digital, Marketing Integrado, Marketing Strategy, Publicidade Online, Marketing Direto, Building Relationships.

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