Mauri Pulkkinen Email & Phone Number

Helsinki, Fi

Responsible for- Marketing automation platform migration (Adobe Experience Platform/Journey Optimizer)- Providing strategic guidance to drive innovation and implement best practices in martech, including training for business users- Hands-on development of martech capabilities and inception of new features- Driving best practices in building data foundation and data hygiene in AEP - Conduct martech benchmarking and vendor management to keep the business aligned with emerging… Show more Responsible for- Marketing automation platform migration (Adobe Experience Platform/Journey Optimizer)- Providing strategic guidance to drive innovation and implement best practices in martech, including training for business users- Hands-on development of martech capabilities and inception of new features- Driving best practices in building data foundation and data hygiene in AEP - Conduct martech benchmarking and vendor management to keep the business aligned with emerging trendsWork closely with- Development of customer data and models within the Customer Data Platform (CDP)- Web analytics efforts aimed at creating a comprehensive 360-degree view of the customer Show less

Responsible for- Revenue and strategy of direct marketing channels- Martech stack planning and architecture- Digital marketing and sales data (direct and paid channels) development e.g. tracking, taxonomy, attribution modeling- Reporting and analysis of marketing/sales performance- Google analytics maintenance (admin, custom dimensions, content groupings etc.)- Data visualizations (Google Data Studio/Power BI)Work closely with- CDP development (customer data… Show more Responsible for- Revenue and strategy of direct marketing channels- Martech stack planning and architecture- Digital marketing and sales data (direct and paid channels) development e.g. tracking, taxonomy, attribution modeling- Reporting and analysis of marketing/sales performance- Google analytics maintenance (admin, custom dimensions, content groupings etc.)- Data visualizations (Google Data Studio/Power BI)Work closely with- CDP development (customer data and models) for personalization/targeting- Planning customer lifecycle/loyalty program messaging- .com development related to sales capabilities Show less

- Consulting in digital sales/marketing related projects (mostly marketing automation)- Hands on operation and development of Salesforce Marketing Cloud for clients- Implementation of direct marketing tracking and visualization of results for clients- Internal process development and sales

- Managing team of developers and designers to carry out .com development and maintenance- Implementing of Salesforce Marketing Cloud development items for client- Hands-on HTML email template development, implementing tracking, data pipeline and ingestion automation

Helsinki, Uusimaa, Finland

Bachelor Of Engineering - Be, Media Engineering

Bachelor Of Science (Bsc), European Engineering Business Management