Tackling strategic marketing projects and initiatives to enhance and drive the iTICKET brand and operations forward. In this role my focus is mostly around B2B marketing initiatives and strategies.

In this 13 month maternity cover contract I continued to develop and execute both B2C and B2B marketing and communication strategies and tactics. This on included all brand and campaign management for all the iTICKET channels (traditional and digital) while continuing to market en support event marketing through all the iTICKET owned channels. Planning, design, copywriting, execution and reporting were all part of daily activities which constituted activities like - manage launch campaigns and company news, oversee design and style guide for all iTICKET outputs, design all digital and physical brand collateral, update website pages as required - Write regular eDMs, articles, custom communications for Promoters and nationwide database as well as on behalf of Promoters - Business Development Support - develop presentations/proposals and assist in RFPs, manage sponsorship relationships - Manage social media channels - both paid and organic campaigns for iTICKET and on behalf of Promoters- B2C Event Marketing - Build and deliver marketing packages for key Promoters, provide real time traffic and conversion reporting plus custom post event reports to Promoters, work with Account Managers to ensure all marketing needs are met.

Rewriting, localizing and optimizing articles and landing pages on a variety of topics (Python, Yoga, Fitness, etc)

Providing Consulting services in Marketing, Trigger Switch aims to deliver integrated marketing solutions by making use of specialised outsourced services. In-house skills (1 staff member) includes copywriting, project management, strategy development, digital marketing and online summit building and management.Development and implementation of marketing strategies, creative materials and related marketing tactics for a variety of clients. Main responsibilities include:• Refreshing and repositioning company brands• Annual Marketing strategy development, together with the full implementation and reporting thereof • Content creation for all channels (social media, website, SEO & Web analytics, internal communications, brochures and sales tools) • Global digital summit manager – coordination of platform and concept development, stakeholder engagement, content creation and summit project management• Supplier recruitment and management on all marketing channels.

Manage and coordinate the platform development, assist with UX development, stakeholder coordination and management, content development and editing and project management of summits.

Main responsibilities include:• Development and refreshing brand identity (logo, positioning, etc)• Development of marketing strategy and implementation (including all related activities like marketing objectives & strategy, budget development, stakeholder engagement, launch and PR activity)

Planning and managing the implementation of marketing initiatives across worldwide licensed markets with focussed market consultation and guidance around strategy and calendar development for implementation in India, Pakistan, Bangladesh, Mauritius, Zimbabwe and Zambia. Main responsibilities include:• Digital WWL representative on the Nando’s global digital forum• Full involved in the development and roll-out of the Nando’s brand DNA across Worldwide Licensed markets (define & develop, roll-out methodology with tools and strategic brand alignment across markets as outcome)• Annual planning and implementation of central marketing initiatives / business solutions across Worldwide markets (14 Markets) • Market-specific strategy development and implementation across African and South Asian markets (6 markets)• Up-skill, lead and support Marketing managers across licensed markets to drive world-class marketing in their markets and be world-class Nando’s brand custodians

Driving and coordinating global campaign feedback around Mobile Computing & Navigation category campaigns, as well as managing and driving the launch of these across the 120 operational markets. Main responsibilities include:• Working with clients and global partner-agencies on Retail, PR, WOM and ATL to provide input, assist in collation and ultimately drive campaign deployment throughout the JWT network into operating markets• Coordinate, Manage and consolidate network feedback around campaign development to the creative origination agency• Campaign measurement, feedback and best practice sharing across markets • Actively involved in ‘’activating’’ campaigns across markets and the development of activation ideas and deployment ideas that are grounded in the campaign concept• Global monitoring and reporting of market campaigns and creative

Managed communications and campaign roll-outs on a Sub-Sahara Africa level. Assisted in regional account and process set-up within the JWT network since the inception of the account. Main responsibilities include:• Integral in cementing firm relations with clients from account inception• Set-up communication structures to enable smooth campaign flows and roll-outs from Cluster agency to Sub-Saharan affiliate agencies and sales units.• Leading Input, feedback and reporting on global creative development and projects on behalf of the SSA cluster• Administrator for SSA on client and agency intranet and guardbook roll-out (also ongoing monitoring and management of materials on a global level)• Campaign main contact and manager on all Sub Saharan campaigns • Accepting all briefs from Nokia SSA and overseeing the evaluation, localisation, adaptation and implementation throughout the SSA region (including West, East, Central and Southern Africa and totalling 12 countries). • Cluster and market education on systems, processes, brand and CI guidelines• Overseeing and managing SSA local team • Occasional development of new creative campaigns for SSA cluster