General Manager
CurrentThe Brand and Beverage Company (TBBC) is a retail sales and brand marketing specialist, offering brand owners a start-to-end merchandising & distribution solution to help FMCG companies get their brands on the map in the informal market. The informal market can prove tricky to break into for most FMCG companies due to lack of understanding of shoppers and the retail environment in South African townships . I joined TBBC in 2016 as the General Manager. I’m responsible for the overall structure and profitability of TBBC. I oversee a team of experienced managers to ensure the company reaches all strategic targets. I manage the relationship between TBBC and our clients.How we help our clients: ► Building brands– we help our clients build brand awareness and reach in the townships by providing proven alternative strategies so our clients have unparalleled brand visibility and availability in township outlet shelves. ► Selling and growing volume– we help our clients to sell their products and grow sales volume through a systematic targeted sales and distribution system to ensure our clients are able to effectively sell their products and consistently grow sales volumes. ► Managing Price– we ensure that our client’s products are priced at affordable levels for township customers by managing the entire value chain from route-to-market to shopper purchase level. ► Category Management– we break down products into product category groups to work with retail owners and drive growth for our brand owners.