As part of the Global Acceleration Team, main task is to deliver robust progress on Savory Category growth with focus on strategic direction, project management & consumer understanding on: • redefine Salty Snacks Brands fundamentals (positioning, need structure & product attributes) & support brand renovation based on needs evolutions and new consumption occasion (Ritz USA, Club Social Brazil, TUC EU & Russia);• lead brands expansions strategies into new categories (Chips, Popcorn, Vegetable Snacks, Meat Snacks), portfolio & brand architecture strategies (Ritz USA expansion outside crackers, TUC innovation roadmap);• build global consumer framework, define country clustering via markets maturity model, identify cross categories innovation opportunities;• lead end-to-end geo expansion projects (India, SEA): project potential, business model, brand strategy, positioning, product attribute, innovation pipeline, portfolio & pricing strategy;• accelerate the core: set up a clear set of short-term opportunities on existing core portfolio (crackers) on Pricing, Portfolio, Range Extension, Brand Renovation based on existing market growth drivers’ deep dives (commercial and consumer);

Responsible for leading core portfolio growth and innovation strategy for Philadelphia Brand across existing dairy platforms and new market segments (snacking). Key task:• Core business renovation: the full relaunch of Savory portfolio, portfolio architecture redefinition, portfolio repositioning leveraging new product proposition and brand attributes;• Set up and implementation of European Snacking Strategy for the category (including cross category plans involving Chocolate & Biscuit brands): the relaunch of portable snack propositions in the UK, creation of new snacking segment in Germany; brand expansion into new Dairy categories (Fresh Cheese, Yogurt, Drinks);• P&L responsibility on top and bottom line: drive portfolio optimization leveraging price and pack architecture strategies• Support to the category sustainability vision and 2018-2025 implementation plan, packaging innovation roadmap and communication platforms; • Coordinate Country Marketing Annual Plans, lead the regional and local Portfolio & Net Revenue Management Projects;

As part of the Global Growth Team, main responsibility is to drive base business growth across 25 countries via Marketing & Sales initiatives for global brands (Milka, Cadbury, Philadelphia, Lacta, Halls) focused on “consumption occasions oriented” portfolio architecture, core renovation, pricing strategies, p&L optimization, channels portfolio strategy & long term development:• Responsible to define Global Portfolio & Consumption occasion Framework, drive implementation at region/country level and define & deliver core portfolio growth strategies based on new consumer needs, new channels opportunities and customers strategy: 2% growth yoy on total chocolate revenues via brand penetration and new consumption occasion; • Lead “end to end” Country projects with Marketing and Sales team to define short term opportunities on portfolio/price positioning and define 3 years portfolio roadmap – main projects delivered: define Philadelphia total Europe Portfolio Strategy, long term evolution and new needstate coverage, Brazil & Argentina Core Portfolio expansion, Canada & Nordics , India portfolio restyling; • Cross Functional team lead with Global Perfect Store Team, Global Innovation Team & Supply Chain to define commercial strategy & customer vision;• Ecommerce Portfolio Strategy definition & implementation: coordinate offline vs online portfolio via ecommerce consumer segmentation, portfolio architecture & range optimization; define ecommerce portfolio (direct & indirect) long term evolution;• Define & implement launch strategy for Innovation platforms & Brand Entry Strategy to drive penetration and frequency and maximize return of investment of the entire portfolio; • Define portfolio strategy and portfolio development into White Space Countries (Geo Expansion Asia Pacific, North America and Latam);• Responsible to coordinate regional teams on top projects, training & way of working.

Reporting to Category Leadership Team, key roles focused on managing EU Coffee P&L, to define and implement short/long term strategy for the Coffee&Chocolate Beverages portfolio (6 $Billions Retail Value) at global level, project leader in new platform & countries launches/global marketing plans and create competitive business advantage by using best-in-class information to impact business growth strategies. Accountable for the deep understanding of category growth drivers, retail development, customer strategies, key category players strategies and current and future shopper behaviour patterns and to co-create cross functionally innovation/activation plan.Main responsibilities:• Setting the growth strategy of total beverages business for Western & Central Europe: P&L responsibility on top/bottom line growth drivers definition, segment prioritization and portfolio transformation via brand portfolio management and simplification; • Definition of Global Marketing Plan by platform: action plan against top global competitors (Nestle’/DEMB/Green Mountain) via definition of On Demand commercial plan, Digital activation plan, portfolio & pricing strategy, media strategy; • Locals Marketing Annual Plans coordination: support in define annual marketing plans process at local level (activity/investments/portfolio strategy) in line with global strategic guidelines• Project Leader in driving global expansion agenda for total beverages: identify and implement geo expansion strategies & new business models for existing/new businesses; global innovation & portfolio management; define RTM & business models; responsible of P&L modelling and financial scenario investments;• Project Leader in developing new global launch plans for “On Demand” & Capsules Business in White Spaces;• Business Development: identifying and assessing new beverages platforms & technologies investments;• Support in defining Portfolio Management, Gross Profit Margins improvement roadmap

Management of Cross European Soluble Platforms P&L, setting Global and Regional (EU) innovation strategies, identifying and assessing new platforms on Soluble Coffee Business (1B$ business, MEU) and develop and implement “Cross Category Strategies” that involves Coffee, Chocolate and Biscuit Category; working with other key business functions to develop and prove new consumer opportunities, business plan, gaining approval and then defining and develop the strategic launch ‘bundle’. • “Millicano” Coffee Platform Global Lead (100$Mio value sales): responsible for P&L management (top & bottom line), bundle development, communication platforms, consumer understanding, portfolio management • Responsible for development of Snacking Strategy & New Products Launch in Soluble Coffee at global level, combining Coffee and Biscuit (Belvita)/Chocolate (Milka) PowerBrands to address specific snacking consumption occasions. Initiate and develop innovations from concept idea to final new product bundle ready-for-launch. Delivered through inspiring and influencing lead of cross functional, multi-country teams. (80 Mio $ incremental platform); • Development of new “Indulgent Drink Range” in Convenient Coffee: repositioning and relaunch strategy of existing portfolio and identified “white spaces”/platform to be covered by new indulgence product concepts;• EU/CEEMA Long Term Packaging Strategy for Soluble Coffee: consumer understanding, technology opportunities, interaction with Global Innovation Packaging Team, long term financial assessments;• Short term opportunities: supporting the Countries in covering “gaps” for 2013 with quick “steal with pride” for EU/CEEMA portfolio, including consumer understanding and Financial assessments;• Definition of the innovation Funnel for Coffee Pods Segment: ensure pro-active innovation funnel refill, covering platform/opportunity area identification, idea generations, U&A and sizing of the opportunity.

Cat&Dog Portfolio Manager in Italy, with full accountability on the development of the business strategy and the achievement of market performance&financials targets. • Portfolio management of Catfood category which brought a sales turnaround from a +4% in 2008 to a + 17% in Year Ending 2010 (+2 pt value share);• Portfolio Management of Dogfood Category which brought a sales turnaround from a -0,7% to +3,6%;• Relaunch of the Whiskas Brand, which brought a sales growth of 33% in Year to Date 2010 (vs. average market +5%);• Relaunch Cesar Brand, which a sales growth from -2% in 2009 to +9% in end 2010;• Team Leader at European level of the development (from concept creation to launch plan) and launch in 2009 of a breakthrough innovation (WHISKAS PRANZETTI). Business results: creation of a new market segment, bringing 10million incremental value sales in 2010 (Best Italian Petfood launch in last 5 years; best performance in Petfood market in 2009, Best Mars European Innovation in 2009);• Team Member in interfunctional teams for the development of European Brand Equity & Food Philosophy at European Level;• ADV campaign development at local and European level: +40% Value Ros vs mkt average of 5%;• Media Plan Management for Petfood Category;• Development and implementation of long terms plans (5Years) on Catfood & Dogfood portfolio;• Petfood Business Unit coordinator in Supply Process optimization and Sell in target definition;• Petfood Business Unit coordinator 2011 Operating Plan Development;• Factories & Activities Managers coordination at European level for launch of new product lines;• Marketing responsible for Customer Engagement Projects (both Grocery & Specialist Channel);

Core Business category leader, responsible for the co-creation of the Italy&EU brand strategy and the execution of the innovation programme, to deliver double digit growth targets on Business annual sales of €290million. • Re-launch of the Rio Mare Brand which brought a sales turnaround from a +5% in 2006 to a + 16% in Year to Date 2009 (+1.8 pt share);• Team leader in innovation process & new products development for the entire portfolio;• Development of the new Rio Mare Brand Equity at Local&European Level;• Responsible for market analysis, relations with Trade Marketing, Sales forecast, cost analysis, Profit&loss, Price Management, Budgeting;• Development Marketing Plans and BTL campaigns;• ADV campaign development • Team Leader new business development projects (Palmera Acquisition).

Mediaedge:cia (WPP Group) – Worldwide Client Services & SolutionsConsultancy on International Marketing Strategies. Main clients: Barilla, Candy, Illy.• Coordination and Management of investments and marketing activities on foreign countries.• Analysis on market potentials of European Countries; • Definiton and implementation of marketing activations on foreign countries;