Drive sales of Microsoft's digital products in the retail market through all e-distributors (Epay, Incomm, TechData, Esprinet).- Partnering with business groups to design and implement marketing programs to drive digital revenues, and increase digital mix.- Developing a digital marketing strategy aligned with business priorities and customer needs.

Drive sales of Microsoft's gaming, hardware and software through an Italian IT specialist store, and the major Italian mass merchants (GameStop, Trony, Carrefour, Auchan, Ipercoop, Panorama, Il Gigante).Drive the sell in of Microsoft Office for Mac through all Italian distributors. - Drive sales to gain an assortment and a correct product mix for the different channels and each customers target- Main focus on maximizing revenue, contribution margin for all lines of product and customer satisfaction- Manage retail marketing activities such as advertising, product placement and the overall merchandising activities to increase the sell-out of my Microsoft products - Monitor and manage account' sales performance through accurate forecasting and business reviews

- Analysis of business market data through reporting of Gfk and IDC- Sell in and sell out data and analysis in order to understand our position with our competitors and develop the best strategy- Develop with the team plans of sale and promotion campaigns to push the Sell-Out according to Sales priorities and measure effectiveness- Collaborate with Sales and Marketing teams, harmonize sell-in and sell-out processes, align with Marketing campaign executions

During the 11 months that I spent in Brazil I designed strategies to develop new marketing channels, introduced efficiency for internal and external communication and optimized internal work processes.

- General Director Assistant: development of business strategies- Marketing Assistant: creation of advertising campaigns- Creation of Scai Motor's website- Design of services for customer loyalty and to monitor it- Develop and stipulate sponsorship contracts- Retail Sales