➔ Lead the creative strategy, business view and culture across all A-LAB's teams, clients and prospects;➔ Discover, empowering and take good care of people;➔ Develop the strategic mindset and culture across all of A-LAB's teams;➔ Document our methodologies in a fresh and creative way to our people and clients;➔ Co-create strategies and ideas for special projects on several markets and crountries.

➔ Monitoring and developing A-Lab's planner team on both A-Lab methodologies and on-board/feedback routines;➔ Led the team of planners (fixed or freelance) dedicated to managing the most valuable brand in Brazil (Itaú Bank) on content strategies projects;➔ Leveraged Itaú's demands in special projects and with other brands, in external and internal events, and national biggest moments;➔ Implemented always-on planning routines for Banco Itaú in its main networks: Instagram and Tiktok➔ Coordination of collaborative in-company management initiatives as in-company workshops;➔ Active consultancy on projects involving audio narratives, such as podcasts and live rooms ate Twitter and Clubhouse.

➔ I modeled the digital presence of two brands in the haircare segment in record time: 2 months;➔ Developed the always-on content production flow for these digital presences, reducing delivery time by 25%;➔ Recently, I helped to design an initial approach to the production of podcasts for internal and external customers such as “Meoo Caminho Podcast” and “DeCasaPod”;➔ Featured brands: Duty Cosméticos, Grupo Artplan, Localiza, Rock in Rio, Banco Itaú

➔ I’m the host of “Podcast do BioParque do Rio”, about new zoo in the city of Rio de Janeiro➔ I’m a associate producer of “Ouça Outra Coisa”, a podcast about digital design➔ I’ve been running, since 2009, 3 podcast shows to startup market, academic field and content production, with 700K+ plays so far;➔ I delivered more than 30,000 pieces of content, with a real increase of conversion rate in 5 of the biggest brands of Brazilian e-commerce, based on the methodology I developed for remote content production teams;➔ I made the process of producing and publishing product pages 30% more agile, from the proprietary platform I created for the management of product pages on e-commerce sites;➔ I selected and trained over 200 professionals in my multidisciplinary teams, including copywriters, art directors, sound editors and content team managers;➔ I led content projects to MetLife, Magazine Luiza, Carrefour, Walmart and the content strategy for the launch of Zoom;➔ Featured brands: BioParque do Rio, Carrefour, MetLife, MagaLu, Zoom, Walmart, Cultura Inglesa

➔ I was one of the creators of one of the most visited brand activation spaces in Rock in Rio (2015), for the Olla brand. The action had enough impact to be the main concept of the brand the following year (TheBaladaNeverEnds).➔ I launched in record time (2 months) the Rio de Janeiro Street Carnival app (2017 edition).➔ I redesigned the online presence of the Rio Marathon, with the new website and content actions specific to the public runner.➔ Featured brands: Procter & Gamble, Gol Linhas Aéreas, Rio de Janeiro Carnival, Rock in Rio, Rio Marathon, World Water Forum.

➔ I generated a significant reduction in production costs from managing all suppliers (studios, devs, etc.) in content marketing projects with 360º drive, integrating branded content, offline and broadcast.➔ I have published more than 40 editions of the weekly column of the TV host in newspapers of great circulation by Brazil.➔ I launched a new version of her main site, with career information, games and activities for children.➔ I maintain close relationships with representatives from the media, editorial and product licensing segments at the concept, budget and project meetings.➔ Featured brands: Xuxa.com, Som Livre, Grupo Globo, TV Globo, Globo.com.

➔ I reduced by 20% the publish time updates for one of the company's largest intranets, thanks to the content management routines I deployed.➔ I led the project to map, organize and redesign the interface to legacy content and systems in one of the company's largest intranets.➔ I ran the country training local office managers to act as content producers of the company as contributors to this portal.➔ Featured brands: Petrobras, Transpetro, BR Distribuidora.