As part of the Global Head Office we design, support, steer and coordinate projects and processes for and with the Business Units of the several countries (20+) in which Generali is operating, with its brand or with federated companies.Main activities are related to:- Enhance customers' digital experience. design new approaches to engage customers and prospects, improving contact frequency and relevance of the interactions with Generali. design a global framework for Generali digital customer experience and ensure reusability across business units (countries)- Digitally enable distributors (agents). provide distributors with best-in-class digital tools that help them to engage today’s customer and their liquid expectations. work closely with markets to design, configure, launch local platforms and support the local adoption by the network, in conjunction with the Distribution team- Support digital channel growth. develop the Group digital proposition to quickly spread new and established best practices, bringing design ideas forward to enhance customer and distributor digital experience- Develop Group lead management strategy. create a performance-focused Group center of excellence for digital marketing: lead generation (markets education, best practice to attract new customers, educating markets and creating a social/digital marketing ecosystem linked to global partnerships), conversion (landing optimisation and inbound sales engagement) and nurturing (instigating loyalty opportunities via upsell and cross-sell of relevant services)

As part of the Global Marketing Team and coordinating Directly Operated Countries (Italy, Spain, Germany, France, Poland, Portugal) under the brand Mail Boxes Etc.- (Digital) Project & Product management:. benchmarking and market analysis. processes definition. product training. reporting and analysis. budget management. stakeholders relationship. suppliers/provides management and negotiation- Digital transformation:. tools/systems evaluation and introducion. processes definition and management- Digital marketing:. strategy and channels identification. campaigns management. lead generation. results monitoring and analysis. data consolidation and reporting (for executives)

- Digital marketing strategies and management:. website structure, contents and UX (SEO-CRO). web and Ads campaign (Landing pages, Keyword/Search, Display, Retargeting, etc.). lead generation. e-mail marketing. suppliers/providers management and negotiation. performances reporting and analysis - European team coordination:. web and digital activities. framework agreements. data consolidation and reporting (for executives)- BTL and ATL activities (B2C & B2B marketing)- stores support

Web marketing activities management and traditional marketing channels support: - online & offline strategies of communication & advertising, both related and independent - multi-channel web communication management (website, DEM/mailing, social network)- AdWords campaigns & web advertising management & analysis- relationship management with suppliers, technicians, sales of web services- direct relationship with stores- online customer care- traditional marketing activities support- activities & results monitoring/analysis

Marketing and communication for the company for the Italian and Swiss markets:- search engine marketing (SEM)- website contents creation and management- CRM management- mailing concept, creation and performance analysis - events and trade fairs organization and management- internal and external telemarketing management- press review- promotional and informative material development

Marketing and communication for the company and for clients, typically fitness centers:- marketing campaigns on different media- search engine marketing (SEM)- e-mailing concept, creation and performance analysis- social media management and marketing- wordpress sites development and management- mobile app project management- leads generation

- Portal content management and optimization (crossbrowsing)- Mailing concept, creation, management and optimization- Video shooting and editing- Online courses hosting and management- Social platforms management- Web performance analysis