With a few decades of experience in ICT, I'm a senior Digital Business Consultant with a track record of many Digital Strategy projects for companies and corporation in various industries.I'm a forerunner on different digital areas: search marketing (1996), performance advertising (2000), business blogging (2003), content marketing (2004), online discussion analysis (2005), social media marketing (2006), social CRM (2010), digital transformation (2014), visual collaboration (2018).Currently I'm Strategy Director of Alecsandria Group, specialized in Digital Transformation projects with offices in Rome and Milan (Italy). I teach Digital Marketing in several universities and business schools and I'm keynote speaker into dozens of conferences and seminars each year.I wrote "Motori di ricerca e visibilità sul web" (Apogeo, 2001) and I'm a co-author of “Social Media Marketing” (Hoepli, 2011). My last book is "Digital Business Strategy" (Franco Angeli, 2021). I was a Board member and Vice President of IAB Italia, Board member of SEMPO.org and Founder of BAIA Italia (Business Association Italy America).