Partnering with leaders to redefine what's possible, create inspiring visions and achieve exceptional results through a strength and identity-based approach.PROFESSIONAL EXPERIENCE- 15 years of board-level experience across 4 continents in FMCG Marketing & Strategy- 6 years as founder and leader in the ocean plastic interception industry; directly managed multi-million to billion dollar projects- 10 years serving on an association board of directors COACHING CERTIFICATIONS AND EXPERIENCE- Certified Professional Co-Active Coach, Coaches Training Institute (CTI)- Certified Heroic Coach, Heroic Public Corporation- PQ Positive Intelligence coaching trained- Organization and Relationship Systems Coach in training, CRR Global- 7+ years of 1:1 coaching with over 200 executives, senior directors, managers, and emerging leaders across industries including Government, Healthcare, Tech/Software, Higher Education, Finance, Hospitality, and Biotechnology

SEADS Sea Defence Solution aims at stopping 80% of global Ocean plastic by installing revolutionary barriers to block plastic in rivers BEFORE it gets to the Oceans.We are working with several organizations around the world to extract the maximum value out of the collected waste. The additional revenues will cover the cost of waste management making the system fully circular, and creating a scalable blueprint to transform Ocean Plastic into Wealth. The benefits are holistic: cities get improved recycling rates, less waste ends up in landfill or the environment, and more jobs are created – all of which tie in to achieving UN SDGs.

CATEGORIES: Meals Solutions & BakeryBRAND: Barilla & Wasa; TURNOVER: € 350 Mln KEY ACCOUNTABILITIES:- Lead Central Europe business by defining the long term communication strategy for each brand and country.- Ensure the achievement of short term business objective by developing and executing effective integrated marketing plans.- Maximize team performance by sharing a compelling vision of the future and effectively coaching and motivating direct reports.KEY ACHIEVEMENTS:▪ Drove significant business growth (+18%) via optimized portfolio, outstanding integrated communication plans (including a fully dedicated campaign starring football star Thomas Müller, to further consolidate brand equity and loyalty) and new business strategy to guarantee long-term sustainable growth;▪ Maximized team performance by sharing a compelling vision of the future and effectively coaching and motivating direct reports.

CATEGORY: Meals Solutions; BRAND: Barilla; TURNOVER: € 300 Mln KEY ACCOUNTABILITIES:- Develop and execute outstanding integrated communication plans, to maximize impact across all relevant markets, channels and touch points. KEY ACHIEVEMENTS: - Drove business growth (+12% vs PY) via optimized portfolio, new business and communication strategy to guarantee long-term healthy and organic development;- Designed and executed a new integrated communication campaign, starring football star Thomas Müller, to further consolidate brand equity and loyalty;

CATEGORY: Meals Solutions; BRAND: Barilla; TURNOVER: € 200 Mln KEY ACCOUNTABILITIES: - Define the strategy to become a relevant player in the Meal Solutions category in the key emerging markets of Asia, Africa and Australia; KEY ACHIEVEMENTS: - Drove business growth (Net Sales: Total Region +20%, China +50% vs 2012) through increased distribution, targeted communication and consumer activations;- Designed 3 year regional strategy: geographical priorities, offering, pricing, NPD; - Defined effective marketing plans in each geography by analysing and integrating brand/product/market information, identifying targets and resource allocations;- Developed several innovation projects (all with great scores in quantitative consumer tests): first 2 new dedicated ranges launched in 2015.

CATEGORY: Pasta; BRAND: Barilla TURNOVER: € 800 Mln ­KEY ACCOUNTABILITIES: - Defend category leadership (world’s #1 Pasta) through renewed Brand Equity;­KEY ACHIEVEMENTS: - Achieved a 5% growth in Net Sales (2011 vs 2009) thanks to new price architecture and portfolio optimization;- Reinvigorated Barilla brand foundations through new global visual identity (“Mediastars” winner for best Food Packaging) and new copy strategy; - Launched 3 new products (global turnover: € 20 Mln at Y2): “Brands Award” 2011 winner for best Packed Food Innovation;

CATEGORY: Dry Snacks; BRAND: Ringo TURNOVER: 70 € Mln ­KEY ACCOUNTABILITIES: - Renew Ringo brand equity, undisputed market leader in Italy within the snack biscuit category (volume market share: 40%);­KEY ACHIEVEMENTS: - Reversed the past 3 years negative business trend, achieving a 15% growth in sales (+€ 2 Mln Product Margin) thanks to a new brand activation platform and effective leverage of the new testimonial (Brazilian footballer Kakà), which also resulted in 3 “Stella d’Oro” awards;- Reached top sales in over 40 years of Ringo’s brand history in 2008;

CATEGORY: Sugar Confectionary BRAND: Tic Tac SCOPE: Worldwide­KEY ACCOUNTABILITIES: Business analysis; Detection of new business opportunities