93% of brands die and 7% thrive based on the story they tell. Which group are you in?I help companies tell their story so customers engage, and then buy. Cisco, Amgen, Comcast, Ben and Jerry’s, Harvard and hundreds of startups increase sales with our help with story based selling, videos, presentations, lead magnets and conversion content. I share lessons, tips and training here in my newsletter because:You can only clarify your value with your unique story.Animation, commercials, graphics, interactive, and immersive content is my teams toolkit and in our DNA. With better sales & marketing, see more conversions, partners, and revenue. Looking back:The formative years: 15 years of successfully launching products and growing revenue at high-tech (software, enterprise web) companies during the internet boom...AT&T, Lucent, Cisco Systems, GeoTel, Watchfire, and Avaya. The build up: 8 years ago, I started Rip Media group to help new companies increase sales by producing branded commercials, and amplify brands globally with digital marketing campaigns. Now: Continuing to explain complex products with simple to understand messages, and promoting brands globally at our fast-growing digital agency: Rip Media Group. Produced over 400 commercial videos and product launches. We help start ups as well as worldwide brands.Subjectively and possibly interesting accomplishments:Marketing and Sales Director: Multiple start up companiesCreated 160 mill in new revenue streamsMember: Producers Guild of AmericaLeaders Council/Presidents Award at: Avaya, Cisco, Geotel, and AT&T Producer: Over 1,000 live and animated commercials, tv commercials, marketing videos, and sales videos, and 3 feature films. Author: Rise of the Entrepreneur Author: 90 seconds to impressAuthor: The 6 lessons for producing a winning commercialContributing Author: The Producers Business Handbook, Focal PressExecutive Producer: Bedrooms (Feature Film) Co-Producer: Enter the Dangerous Mind (Feature Film)Producer: Shambler (Feature Film)