Maurício S. Costa Email and Phone Number

Customer journey mapping, indicators and metrics tracking, case follow-up, social media monitoring, and customer service support.

-Advertising campaign development, including slogans, ad copy, video scripts, interviews, podcasts, and other audiovisual materials;-Metrics and content performance monitoring through indicators such as conversion rate, clicks, shares, and engagement, with adjustments to the strategy as necessary;-Writing text for blogs, websites, social media, advertising, print media, reports, articles, emails, among other formats, with adaptation of the writing style as needed;-Organization of in-person and online events, budget management, analysis of logistical aspects, planning and execution of marketing strategies for promotion, and development of printed or digital materials such as banners, flyers, panels, and catalogs.The services provided are focused on the Afrofuturist Cultural Showcase - an itinerant exhibition featuring artistic works from various countries in Africa - the website www.africaatual.com.br, and the books 'Geocultural Atlas of Africa' and 'Africa: A Journey Through the Ancient Continent' by Odair Marques da Silva, PhD.

-Brand objectives, business mission, vision, and company values definition;-Direct and indirect competitors analysis to identify industry trends;-Target audience interests, preferences, and behaviors study;-Visual identity manual creation, documenting all brand guidelines and visual specifications, including the correct use of the logo, color palette, typography, and other elements, specifying applications across different platforms such as print, digital, and social media;-Paid traffic and advertisements management across various platforms, monitoring and optimizing campaign performance in real-time, adjusting bids, budgets, and targeting strategies as necessary;-Metrics and KPI data interpretation to evaluate return on investment (ROI) and make recommendations for improvements, as well as preparation of detailed performance reports.

-Recording incoming and outgoing products from inventory, whether through purchases, internal production, or customer returns.-Budgeting and projecting anticipated expenses, including operational costs, salaries, departmental expenses, taxes, account interest, and other expenses related to the company's operations.-Promoting an organizational culture aimed at maintaining a didactic approach that values employee engagement, innovation, and well-being.Internship carried out concurrently with the technical course in administration.