Maushum Basu Email & Phone Number

Canada

London, Ontario, Canada

- Chief Operating Officer of Zehnder's Ventilation business units in North America- Overall business responsibility for Zehnder America and Airia Brands Inc- North America market expansion through organic growth and acquisition with significant EBIT improvement

London, Ontario, Canada

-Lead the integration of Airia Brands Inc. into the Zehnder Group with full P&L responsibility- Tripled profitability in 2023 vs previous year, through a combination of operational efficiencies, new business and market penetration-Key member of the Zehnder North America Management Team-Develop a midterm business strategy, scope out expansion plan, in synchronization with the overall North America ventilation segment strategy

Canada

A Zehnder A.G. Group Switzerland Company- Defining and delivering business strategy to meet company objectives of turnover, profitability , market share and employee engagement- Provide thought leadership , drive change , lead business development and growth - Manage key customer relationships at a senior level and develop new opportunities and markets- Identify and drive operational efficiencies , implement ERP systems , new product development to ensure market leading status

Toronto, Canada Area

Goodman, a member of the Daikin group, is the HVAC market leader in North America.- Awarded the Top Sales Manager for Canada in 2018 fiscal.- Best performing Sales Manager for current year , with YTD sales at 153% vs budget.Responsible for managing sales and business development of Goodman , Daikin and Amana HVAC solutions and Out Side Vended products - IAQ , Hydronics, ERVs/HRVs , Controls , Rinnai products KPIs include driving growth by managing and building dealer and distributor networks , retention, new acquisitions and expanding new category sales. Plan and influence dealer staffing, training and performance evaluation Monitor competitor activity , implement counter measures through pricing , rebate and effective value added programs

Dubai, United Arab Emirates

Al Futtaim Group is one of the largest business houses in the Middle East operating in 30+ countries with multibillion$ revenues and employing over 50,000 people in real estate, construction, retail, automotive, electronics, finance and supply chain. I joined this group 20 years ago and through a series of promotions headed their flagship Panasonic business as General Manager.Responsible for leading the$150million business of global brand, Panasonic in the UAE and Qatar, managing the sales, marketing, project management, service, IT and logistics functions & providing strategic direction, plan & deliver annual budgets & overall responsibility for profitabilityDevising sales & marketing strategies for Retail / trade distribution of the full range of Panasonic Consumer electronics Delivering sustained growth in B2B channel for Low Voltage system - CCTV & Audio/Video,HVAC solutions &Solar & delivering solutions by integrating a multitude of brands – LG / Panasonic / Hitachi / Milestone/ Getac / Bose / Hisense■ Key successes- Won largest order for Panasonic projection system – Now holds a GuinnessWorld record for “world’s largest permanent projection mapping”- Won largest order of CCTV security solutions for Panasonic in the region- Developed a wide network of dealers and resellers increasing marketpenetration by 50%.- Doubled the B2B business in two years with major wins in Airconditioning &Ventilation systems and major low voltage system contracts- Doubled the Net Profit in two years (2016 vs 2014) through increasedrevenue, efficient merchandising, higher sales productivity & supply chain- Successfully launched the Panasonic VRF (commercial HVAC) range- Opened new revenue streams through launch of ERV (Energy RecoveryVentilation ) & Duct-in-line ventilation products- Established Panasonic as #1 brand in retail consumer electronics forseveral categories – airpurifiers, microwaves, irons

Uae

Head of chanel sales of two major Japanese electronics brands - Panasonic and Sanyo in the UAE market. Supervision and go to market strategy for a diverse channel mix -- from retailers , dealer segment to technology centric system integrators and B2B segments. Revived the business after the global financial crisis in 2009 to bring it back to profitability in one years time. Since then business has grown in double digits , as a combination of value engineering , enhanced customer relationships and greater sales team productivity.Headed a multinational team of over 200+ sales professionals and associates .

Dubai, United Arab Emirates

Defining and driving the marketing strategy for the Panasonic range of consumer and enterprise products to deliver double digit growth in net profitability , increase in market shares and brand equity.Highlights included the hugely successful launch of the world’s largest flat panel televisions ( 103” plasma TVs ) resulting in no.1 global sales for a country ( UAE ).ATL/BTL campaigns to establish the VIErA and Lumix sub-brands of Panasonic as market leaders.Improved supply chain and the inventory holding of the organization by intense tracking of the procurement process through OPSI negotiations with the Japanese principals.