Mauricio Vargas Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

- Architected P13N (Personalization) Initiative at Loblaw: Led a groundbreaking P13N project, focusing on personalized customer experiences. This project aimed to recognize and address the diverse needs of customers, by customizing the experience of each client when using any of our Ecommerce platforms.Initiative that immediately boosted customer engagement metrics (+20% in click-through rates for web, +18% for mobile). Navigated complex technical challenges and intercompany priorities to launch.- SFM (Storefront Manager) Development: Created the architecture and played a key role in the development of the SFM, an in-house system enabling effective campaign management and personalization of customer journeys.- P13N and SFM impact - CTR increased by more than 20% on our customized Web FE components and 18% on our Mobile components.- OE Metrics - Led the creation of standards for our Web and Mobile teams on performance reporting, implementation and ownership.- Supported the FE initiatives across all of Loblaw Companies E-commerce platforms (Loblaws, PC Optimum, Shoppers Drug Mart, Joe Fresh)- Mentored Senior and Staff Engineers across the company.- Interviewed and Hired Engineers and Directors across different areas of the company.- Defined technical metrics and KPI’s (SLI, SLO’s) for the software platform.- Kicked off new Engineering Improvement projects for the development team.

Amsterdam, Nl

- Moved to Toronto to launch the Canadian Hub - responsible for recruiting a big part of the staff (PMs, Backenders, Mobile, FE, BA), building and delivering onboarding, mentorship, and an ongoing Buddy program.- Create/drive internal technical initiatives and OKRs to promote the improvement of projects and products.- Design overall technical solutions, gather requirements, and steer the vision and strategy of mobile andweb project implementation teams to deliver clear stakeholder value.- Lead mobile engagements, driving strategy development including project delivery, and education.- Drive code reviews, ways-of-working and ensure Agile processes are being followed while delivering code.- Co-created and spearheaded North American Tech Summit (50+ ppl), building content and securing senior leader attendance.- Lead a team of 4 direct reports, and indirectly led, organized and coached project teams of 4 to 60 people strong.- Launched a pilot junior Engineer program, to assess financial and technical balance.- Build strong relationships for effective problem-solving and influencing solutions for the benefit of theconsulting teams.

Amsterdam, Nl

- Relocated from Brazil to The Netherlands to work on services, leading and being part of teams for client implementations across the globe.- Travelled to and worked with customer teams across multiple countries and cultures (Hong Kong, India, Iceland, USA, Bosnia, Greece/Cyprus, Canada, Netherlands, etc). Agile and adaptable.- Built secure web and mobile solutions for high-traffic clients from small credit unions to $50B+ banks.- Regularly deployed as the sole developer on critical customers to finalize/debug solutions across Web Front-end, Mobile, and DevOps and whatnot, due to solid end-to-end understanding of the product.- Interpret, apply and test WCAG (2.0) to web and non-web mobile content.- Part of team that built #8 Top Chart Apple Store app in the US (above Netflix #9, and Spotify #11) in 2018, and #2 Finance Top Charts (above Venmo #3, PayPal #4).- Developed Frontend Applications using Angular (and AngularJS) for multiple clients with differenttypes of security, accessibility and localization requirements.

Florianópolis, Sc, Br

- Built and supported a high-availability system for E-commerce product recommendation system, withengagement and re-engagement platforms.- Part of the team ensuring system security, availability and speed(TTFB) for high-traffic dates, up to 750m interactions from 12.5m users - like Black Friday, Christmas and World Cup, using Redis Cache, DynamoDB, Javascript and ElasticSearch.- Supported the migration of the Backend APIs from Java to NodeJS.- Part of the integration team, leading key client integrations and implementation with the product.

- Delivered software focused on Health and Fitness, Facebook apps and integrations for advertisement.- Planned and Built Hybrid mobile apps using Cordova and Xamarin.- Dashboard development for E-commerce systems and fitness-related subscriptions.- Developed the software Integration with payment systems like Stripe and Paypal.- Frontend/Dashboards developed in AngularJS, and NodeJS. APIs and Integration using PHP and MySQL.

- Led the Research and development for all the mobile and web solutions created for internet marketing & brand development.- Part of the team that built one of the first solutions to integrate websites and marketing tools with Google Maps and Local SEO for brands in the US.- Developed a Pixel Tracking Solution for advertisement and marketing re-engagement and Facebooksolutions for advertisement and ads management.- Developed an array of solutions for Web and Mobile, including marketing engagement apps usingObjective C and NodeJS.- Conceptualized, planned, developed and published the #17 and #19 most downloaded apps in the USApple Store in the free category in 2013.

São José, Santa Catarina, Br

Websites and Facebook Apps development

Sao Paulo, Sp, Br

Web Apps Developer, Chrome Apps Developer

Websites development

Webdesign, Webdevelopment (xHtml, css, jQuery), CMS integration, Some SEO