Mauricio Sánchez Email & Phone Number

Mexico City, Mexico

Mexico City Area, Mexico

Mexico City, Mexico

Mexico City Metropolitan Area

Mánchester, Inglaterra, Reino Unido

Over the course of the Masters at Hyper Island UK, worked Manchester CityCo, BBC and EY in the following 4 modules.Design Thinking: Our challenge was to solve the safety problem affecting Manchester night-time economy. Using Design Thinking, we were able to unleash our creativity and prototype solutions in a fast and effective way by discovering the power of Why?Digital Technologies: Working closely with BBC, we deep-dived into the Digital Technologies that are shaping the world of the future by designing a hyper-personalised experience with a data-privacy and ethics-driven approach.Business Transformation: How to transform an organisation like EY? Based on looking and understanding the drivers of the future of the workforce, society and businesses, we came up with a Business Transformation journey that might position EY ahead of their competitors.Innovation: How would be the Agency of the Future and what would be a sustainable differentiator? By applying Innovation models it was possible to define an “intrapreneurship culture” as part of the agency´s DNA.

Ciudad De México Y Alrededores, México

Head of Marketing & R&D Nestlè Ice cream I Nestlé & Grupo Herdez, S.A. de C.V. 2016-2018Responsible for Nestlé Ice Cream marketing and business integration to Grupo Herdez in 2016, while at the same time stretching his responsibility to Trade marketing and R&D teams (15 people). In charge of developing a customer-centricity strategy for the business, by developing initiatives and communication for different brands according to the market context and ambitious growth plans.Eased the marketing and business integration of Nestlé Ice Cream into Grupo Herdez.Restructured and enabled the successful launch of the ‘Street Selling Model’ in 2016, leading to an incremental increase in sales of 30%.Successfully supporting business CAGR of 15% revenue 2015-2017.Marketing Manager, Ice Cream | Nestlé, Mexico 2009 – 2015Responsible to implement actions to turn-around the business guaranteeing a profitable and sustainable growth by building a new marketing team, defining Brand Portfolio and prepare annual Innovation Pipeline according to business seasonality.In charge of developing and implementing the marketing strategy for Out of Home, Take-Home and Bulk Ice cream segments, for a business of over US 100 Mio.Steered the successful launch of the first peelable ice cream stick in México for Kids, branded PELA-POP, enabling the organisation to increase sales incrementally by 40% ($10m).Notably recognised for setting the benchmark for innovation (PELA-POP) for LATAM 2012, becoming an Effie Bronze winner for the PELA-POP campaign.Responsible for leading the training for the marketing community within the organisation, executing the ‘Brand Building Nestlé way’ training over the following years in response to its success.Instigated the ad-hoc digital platforms within the organisation to help facilitate interaction and a great understanding for consumers.

México

Responsible for the sales technology investments recommendations to enable National Sales systems and provide competitive advantages to support the operation through sales core processes as Route Engineering and Sales Management Process. » Established the agenda for technology, changing priorities in order to support key investments and projects to build confidence, leading to an improvement in sales visibility, impacting 15m routes and 800m customers.» Developed the Route Engineering Process in order to identify growth opportunities, making recommendations on investments worth $4m to generate incremental sales volume.» Integrated SAP within Direct Distribution and Modern Trade channels, aligning with commercial strategies.

México

Responsible for 20% National Sales Volume for Savory Snacks & Confectionery distribution systems DTS and Modern Trade. Lead Sales team represented by 9 Sales Managers, Sales Staff, 2,000 Sales representant, 22 Distribution Centers in D.F. State of Mexico & Morelos. · Transformed the Sales Culture to a Volume Indicators Criteria, creating an automatic system which impacts positively the zone results in the year that was implemented (500 MMUSD) .Re-structured Sales Staff and Managers Team through a job proficiency diagnosis, accelerating the response to sales operation and became the best zone in terms of analytical capabilities and speed of reaction

México

Responsible to lead commercial activities, operative profitability and innovation portfolio for Nuts& Seeds category (60 MM USD) and participated actively in Mafer brand/plant acquisition from Unilever.Took to upper level the category as a complementary pathway from Savory Snacks by developing differentiated products and allocating Mexico as a benchmark reference for Pepsico.Recommended the buy (acquisition) of Mafer brand to Unilever and close the negotiation in 6 months, redesigned Mafer product portfolio and relaunch the brand achieving double-digit growth in the 1st year.Lead Sabritas Peanuts relaunch through a product quality improvement program and a clear consumer communication achieving sales growth +20%

México

Responsible to lead the marketing processes of price, product quality, packaging, consumer research and communication for Cheetos in Mexico (200 MM USD), achieving profitable growth and dominant market position.Conceptualized and executed Where´s Chester? Promotion obtaining Pepsico Chairman´s Award recognition as a high impact initiative achieving +30% sales growth and replicated in 10 countries in Latin America and Europe

Brasil

Ma Digital Management

Lic. Administración, Economicas