As Executive Director, my charter is to further grow the Experience Design program, establish growth for spatial web and AR/MR programs for the region as well as administrative responsibilities of building a larger staff, client engagement, and thought leadership. Working with senior executives, I also lead innovation work to drive new business in emerging tech.Clients: ArcBest, Microsoft, Google, Intel, Coca-Cola, ASA

Dialexa is a hyper-growth innovation partner for some of the leading brands in the market. In addition to leading UX and product design practices for key clients, I was also responsible for talent development and mentoring young designers.Clients: Harley Davidson, Morrison Supply Company

Lead and implemented design strategies across our portfolio for key clients. In addition to the growth and scale of our department, I also co-led XD frameworks for our innovation practice across our network.Clients: Greyhound, Southwest Airlines, Boston Dynamics

My role was to manage, grow and facilitate all Service Design and Design Thinking practices for the Digital Transformation offering. I also managed and grew the Accenture Design Studio for the Southwest Region going from 4 consultants to 37 in 10 months. In addition to interfacing with our network of agencies and well as talent resourcing, I also worked with universities as a Design Council Member (SMU, UNT, and UTD) as well as the startup community to help foster and drive scalable innovation strategies and practices in Dallas/Fort. Worth.Clients: Alcon, BP Oil, AT&T, American Airlines, Abbott Industries, Anheuser Busch

As Group Director, my responsibility was to focus on Experience Design program growth for the region as well as administrative responsibilities of building a larger staff, client engagement and thought leadership, and overseeing team coordination. While working with senior executives, I also lead innovation work to drive new business in emerging tech.Clients: E&J Gallo, T-Mobile, Unilever, Amazon, Google, Beef Council of America, AMC

(Merged with VMLY&R in 2018)As Senior Director, my primary responsibility is to maintain and continue to build upon the experience design initiatives and innovations that Rockfish has established. This role comprised of taking on more customer strategy, facilitating team leadership on project solutions, and implementing new efficiencies that help grow the business goals for building better experiences for their customers. This can either be done through facilitating new business pitches, prompting new design thinking in new emerging technologies (such as the Immersive Framework -Voice, AR, VR, and Machine Learning), or bringing in new talent to help grow our expertise.Clients: MUSIC.com, Amazon, Unilever, General Mills, Mars USA, Metro PCS, Murphy USA, Walmart, Sams Club, Ford

DirectorComing to Rockfish, my primary responsibility was to build and establish a new Experience Strategy group within the Dallas office. I was able to accomplish this within six months while maintaining current client relationships and onboarding new business.During my role as Director, we were able to grow current and new business for new experience design initiatives, introduce new innovative solutions to new clients, and build a suite of tools for Fortune 5 clients. I also facilitated new mechanics in Lean UX and Design Thinking that allowed us to produce and collaborate more efficiently across disciplines and rapidly prototype our solutions to get to market faster.Clients: Mars USA, Amazon, Unilever, General Mills, Metro PCS, Murphy USA, Walmart, Sams Club, Ford

AT&T was a fast moving and innovative opportunity that allowed me to implement more rapid growth into enterprise user experience.My responsibilities included: Working with client teams to ensure that the solutions being designed met client needs. Lead and manage a team if UX architects to work with client teams on enterprise solutions. Price and estimate new projects (acted as associate director) for new enterprise initiatives.

User ExperienceEstablish, plan and direct the implementation of user interface design and Lean User Experience practices.Design and promote common user interface standards, system usability guidelines, design guidelines, Live prototypes, page design and management, and agile development methodologies.Work with the One Technologies product development and marketing teams to design online user experiences. Ensure User Experience is formulated to achieve the goals of the online entity.Design ManagementTranslate marketing and product objectives into creative User Experience strategies.Setup department metrics to measure the performance of both people and processes.Collaborate with PMO to establish the scope, schedule, and delivery of all projects.Advise clients on the most effective design, message, and approach to meet business objectives on high-level projects.Communicate User Experience related issues and opportunities to upper management.Drive efforts to continually increase profitability through creative collaboration and improved efficiency

Corporate Communication | Creative DirectionDeveloped benchmark criteria to measure the efficiency and effectiveness of marketing programs, including the brandIncreased Brand VisibilityIdentified and interpreted market trends for key capitalization of communication effortsLead and managed public relations, events, branding, communication, Telligent external communities, creative and website, design, and marketing toolsCoach, mentored, and raised the team’s ability to deliver and exceed expectationsBrand CommunicationRedeveloped Telligent Brand StandardsFormalized Communication PolicyPrototyped Telligent’s Brand Communication PlatformSocial MediaEstablished Telligent Social Media GuidelinesEvaluated and streamlined social media communication processesPrototyped social media communication strategy and streamlined Telligent’s social media channels to ensure and measure the most effective communication channels

Brand DevelopmentCreated and developed NBCF Marketing DepartmentIncreased Brand Visibility solidifying organizational growth of 21% over 3 yearsPrototyped the NBCF Nurturing ProgramInitiated NBCF’s Annual Report (Awards 3 years in a row)Redesigned all NBCF Brand Assets and collateralCasual Up for Breast Cancer and Casual Up Brand StandardsEarly Detection Plan Brand Expansion. (www.beyondtheshock.com)PartnershipsAssisted in solidifying key sponsor relationships and campaign launches for Dannon, Proctor & Gamble, Yahoo!, Gannett/USA Today (garnering over $2M in in-kind donations) and CauseWorldPrimary developer of the partnership between Yahoo! and NBCF - totaling $125kBuilt the relationship with the NFL Wives Association (Off the Field ) for nationwide PSA’s with Gannett MediaSocial Media | Community DevelopmentPrototyped and developed the NBCF Early Detection Plan (EDP HTTP: //www.nbcf.org/edp). The EDP has become a key development platform for sponsor relationships.NBCF Content Management System implementationEstablished Social Media and Marketing ROI StrategyEstablished the MyNBCF.com Community Lifecycle and measuring platform

Freelance branding and identity for non profits