Matthew Vick Email & Phone Number

San Diego, Ca, Us

Creative leader with 13+ years of experience helping brands turn big ideas into happy customers. I specialize in uncovering what makes an offer stand out and translating that into strategies that drive results—whether through brand storytelling, reimagining web experiences, or launching integrated campaigns that people actually want to engage with.With a proven track record of leading high-performing creative teams and crafting innovative solutions for B2B and B2C clients across SaaS, Professional Services, Non-Profit, Durable Goods, and countless others, I bring both creative firepower and strategic thinking to every project.Looking for a blend of imagination and business savvy? Let’s connect!

Boston, Ma, Us

- Led the creative vision and direction for all creative work moving through the agency—including campaign concepting, sales collateral development, video production, and web design—ensuring alignment with client objectives and brand guidelines.- Oversaw a team of designers, copywriters, illustrators, animators, and other creatives, providing guidance, feedback, and inspiration to foster their professional growth and maximize their creative output.- Collaborated closely with account managers, strategists, and other stakeholders to understand client needs, target audience, and campaign objectives, translating them into compelling creative concepts and executions.- Stayed abreast of industry trends, emerging technologies, and best practices in digital advertising, continuously seeking opportunities to innovate and elevate the agency's creative work.- Presented creative concepts and pitches to clients, effectively communicating the rationale behind ideas and addressing feedback to ensure client satisfaction and campaign success.- Managed 15+ projects simultaneously, overseeing timelines, budgets, and resources to ensure timely delivery of high-quality creative work that meets or exceeds client expectations.- Fostered a culture of creativity, collaboration, and excellence within the creative team and across the agency, promoting a positive and dynamic work environment conducive to innovation and growth.

Boston, Ma, Us

- Developed and executed integrated strategies that align with client goals and target audience insights, leveraging market research, consumer behavior data, and industry trends.- Led the strategic planning process for digital advertising campaigns, web design, and sales enablement activities, collaborating with cross-functional teams to define project objectives, messaging strategies, and creative concepts.- Utilized strong analytical skills to evaluate campaign performance metrics and audience feedback, identifying opportunities for optimization and refinement to maximize campaign effectiveness and ROI.- Provided thought leadership and strategic guidance to internal teams and clients, offering insights and recommendations to enhance the creative direction and overall impact of campaigns.- Stayed informed about emerging trends and technologies in digital advertising, continuously adapting strategies to leverage new opportunities and stay ahead of the competition.- Fostered strong client relationships through proactive communication, strategic counsel, and the delivery of innovative creative solutions that drive business results.- Mentored and developed junior and mid-level members of the agency team, providing guidance, support, and opportunities for growth to facilitate their professional development and enhance team effectiveness.

Boston, Ma, Us

- Developed and implemented comprehensive marketing strategies aligned with overall business objectives, focusing on digital channels to maximize reach, engagement, and conversion.- Led a team of marketing professionals, including specialists in areas such as digital marketing, content creation, social media, and analytics, providing guidance, support, and direction to ensure effective execution of marketing initiatives.- Collaborated with cross-functional teams, including account, media, and creative, to develop integrated marketing campaigns that resonate with target audiences and drive measurable results.- Utilized data-driven insights and analytics to inform marketing strategy and decision-making, monitoring key performance indicators (KPIs) to track campaign effectiveness and optimize tactics for continuous improvement.- Oversaw the development of compelling marketing collateral, content, and messaging across digital channels, ensuring consistency with brand guidelines and messaging strategies.- Managed marketing budgets, allocating resources effectively to maximize ROI and achieve marketing objectives within financial constraints.- Cultivated strong relationships with key stakeholders, including internal teams, external vendors, and partners, to drive collaboration and alignment in support of marketing goals.- Stayed informed about industry trends, competitor activities, and best practices in digital marketing, continuously seeking opportunities to innovate and differentiate the client's marketing efforts.

Boston, Ma, Us

- Developed and executed targeted marketing strategies across digital channels, working closely with the Senior Marketing Manager and cross-functional teams to ensure alignment with overall business objectives.- Collaborated with internal stakeholders to gather insights and define campaign objectives, messaging strategies, and creative concepts for digital marketing initiatives.- Assisted in the management of a team of marketing professionals, providing support, guidance, and mentorship to junior team members to facilitate their growth and development.- Analyzed campaign performance data and metrics to assess effectiveness, identify areas for improvement, and make data-driven recommendations for optimization.- Supported agency/account leadership in managing marketing budgets, tracking expenditures, and optimizing resource allocation to maximize ROI.- Cultivated relationships with key stakeholders, including internal teams, vendors, and partners, to facilitate collaboration and alignment in support of overall marketing objectives.

Boston, Ma, Us

New York, Ny, Us

Oversaw all recruitment advertising and employer branding activities for my book of business, including Constant Contact, Sanofi Genzyme, Lindt & Sprungli, Adidas, Textron, FM Global, and others, driving $6MM+ in annual client billings.

Formerly Bernard Hodes Group. Served in a hybrid role executing both client service and digital strategy functions. Coordinated day-to-day on recruitment advertising and employer branding initiatives for clients such as Comcast NBCUniversal, AIG, and Campbell Soup Company. Managed media placement and reporting, oversaw creative revisions with production, assisted in pitching new work alongside the AD/CD and other agency leadership, and was heavily involved in the planning and launch of the Comcast NBCUniversal careers site.

- Worked with GrubHub to revamp brand persona, generate and test new campaigns- Conducted in-depth research and analysis to distill consumer trends into actionable strategies- Worked with leading research firms to predict specific Super Bowl ads’ effect on brand sales using a combination of cognitive, eye-tracking, and neurological metrics- Successfully generated local and national media coverage

- Assisted in developing internal positioning, strategy and communications- Compiled and analyzed data for multiple projects and assignments- Worked directly with CEO and CVO to identify and acquire new clients and collaborators- Proctored and participated in Collective Creative Genius™ ideation sessions- Generated and refined advertising concepts to test for clients

Boston, Ma, Us

- Advised graduate and undergraduate level tutees in Consumer Behavior and IMC strategy- Worked with students to develop, critique and revise creative executions for class projects, case studies and strategic exercises