Mavis Lee Email & Phone Number

Amsterdam, NH, NL

Herzogenaurach, Bavaria, DE

Expert in cutting edge paid ad & creative automation technology - Celtra (Dynamic Creative Optimization). Lead the brand’s global personalization strategy from paid-to-own channels. Develop a holistic audience strategy with an engaging omni-channel content development framework. Define the OTO strategy that connects the paid social and display channels.

Herzogenaurach, Bavaria, DE

Product Owner of the Dynamic Creative Optimization technology. Specialized in driving a successful full-funnel global personalized media strategy for Adidas covering paid social, video and programmatic display. Led the digital transformation plan to implement a highly cost-effective global-to-local paid media activation operating model. Achieved €19.

Herzogenaurach, Bavaria, DE

Drove operation excellence across all personalization products, including web, e-mail, product recommendation, app and paid media. Successfully revamped the current marketing cloud solution and defined a scalable operating model that delivered continuous efficiency and performance optimization.

Chek Lap Kok, HK

The Product Owner of IBM Marketing Cloud in Cathay Pacific Airways, the award-winning Hong Kong flag carrier. Managed the successful implementation of multiple IT products and operationalized applications e.g. Optimizely, Tealium, Adobe Experience Manager, Hot Jar. Led the brand communications revamp initiative and personalized the customer journey across.

Chek Lap Kok, HK

Supervised the global CRM marketing strategy of eNewsletter and transactional emails which targeted at 10-million worldwide subscribers and 1-million daily passengers. Designed the customer life-cycle communication plan to drive engagement and revenue improvement. Managed worldwide email campaigns (CXpecials/FanFares) that built strong brand awareness.