Mavis Lo Email and Phone Number

e-Commerce• Develop Online business strategy and plan to drive top-line growth and bottom-line profitability.• Operational accountability for online business (inventory, merchandising, operations, communication, service) and review efficiency of working practices to drive margin, sell thru and scalability.• Maintain awareness of competitor activity and develop initiatives to improve offering and experience.• Monitor and analyze sales performance, providing Omni expertise in order to improve online & offline profitability and develop specific action plans when needed.• Implement, monitor and maintain online operational standards, purchasing funnel, consumer journey standards and control mechanism to improve operational efficiency.• Ensure that inbound deliveries and timings of shipping correspond with scheduled events and promotions.• Liaise regularly with Buyers and Merchandising team for updates impacting sales operations.• Ensure high quality standard of product shooting by Regional Marketing Team as to keep elevating conversion rate.• Establish strong relationships with internal departments and contacts, and promote cross-channel and cross functional collaboration.• Lead 7 team members for overall e-commerce business.Omni CRM1. Extend customer lifecycle (CLV) via multi-communication touch point program.2. Drive new consumer base via CRM technics including predicting potential consumers, member get member program.3. Implement omni channel CRM strategies to online and offline and find out omni channel benefits through consumer journey. 4. Identify key drivers of consumer engagement with data-driven insight and ad hoc analysis to develop CRM core value of driving loyalty.

1. Drive customer loyalty through consumer behavior analysis and customized CRM activation. 2. Customer acquisition and retention program development to drive sales growth, resulted in 22% growth of new member acquisition rate, and 20% incremental retention member revenue.3. Cross-functional collaboration to manage 5 brands CRM programs efficiency and achieve CRM KPI result.4. Cooperate with 3rd party to build new CRM auto-marketing & prediction technology and tools to drive member sales & marketing efficiency.5. Cooperate with regional & global team to build-up POS, CRM system integration Process & roll-out plan.