Max Anders Email & Phone Number

Key Responsibilities:Strategic Leadership in Brand Activations: Leading creative development and execution of brand activations to boost brand presence and engagement of our clients within the gaming culture.Brand Storytelling: Creating compelling stories for our clients, that connect with their audiences, enhancing brand identity and market position.Campaign Management: Managing all aspects of marketing campaigns from start to finish, ensuring they align with brand objectives and maintain stakeholder engagement.Community Engagement: Engaging with key players in the gaming and esports communities to build relationships and strengthen brand loyalty.Team Leadership and Collaboration: Directing internal teams and external partnerships and mentoring team members to foster professional growth.Performance Analysis: Regularly evaluating campaign results to refine marketing strategies and improve outcomes.

Lunenburg, Lower Saxony, Germany

Hamburg

GeneralConception & execution of marketing activations in the gaming environment, esport tournaments & live content formats for Twitch/YouTube• Project management• Concept creation• Project planning and execution• Esports business consulting• Internal and external team management• Esports tournament supervision

General• Concept creation• Project planning and execution• Esports business consulting• Internal and external team management• Esports tournament adminstration UNITED Pro Series (esports tournament series):• Project planning and execution• Team approach and acquisition• External team and player management• Broadcast talent management• Tournament adminstration• Community managementMTW Gaming (esports team competing in League of Legends & FIFA)• Player scouting• Contract negotiations• Creating and executing esports marketing campaigns• Social media management• Influencer management

Hamburg

• Negotiation of partnerships/sponsorships.• Product placements.• Building and maintaining partner relations. • Activation of esport sponsorships.• Working closely with esport athletes and influencers.• Content creation for social media.• Develop, monitor and grow the Razer Community through social media channels.

Main agitations and responsibilities:- Consulting and support of our project clients- Establishing gaming & electronic sport (Esport) as a field of competence within the company - Creating and executing innovative Esports marketing campaigns- Supporting the development of several communication strategies

Hamburg Area, Germany

Task fields:Digital, human resources, radio, classical planning, out of home, social media & content, SEM, strategy (insight planning)

Köln, Nordrhein-Westfalen, Deutschland

Köln, Nordrhein-Westfalen, Deutschland

Hamburg Area, Germany

Main agitations and responsibilities:Building up an active and delighted community around the company`s social media channels

Bachelor Of Arts (B.A.), Brand Management, 2,0

Activities and Societies: Studiengangssprecher

Education record