I managed customer lifecycle marketing at Frontify as the sole marketer serving their enterprise clients and customer success teams. I developed campaigns that drove product adoption and account growth with their subscription-based customers every day. This role required expertise in a full spectrum of owned marketing channels, including email marketing through HubSpot, CRM reporting in Salesforce, in-product messaging, social media, video production, newsletters, webinars, and other digital/in-person events. I reported into product marketing and regularly supported PMMs and PMs with GTM strategy and commercial team enablement.

After being at Aircall for 1.5 years, I started brainstorming revenue growth strategies with the CMO, which led to my shift into customer marketing. In the following 2.5 years, I built this new function from scratch, including one full year of lifecycle touch points triggered via email (Marketo) and in-product (Intercom) for new SMB customers. I also facilitated the production and promotion of several product-focused webinars and on-demand videos for our customers. All my lifecycle efforts led to a measurable increase of 33% in net retention for the 60%+ customers that engaged in the campaigns.

In my first 1.5 years at Aircall, I was focused on attracting and converting new prospects through our website, SEO and paid marketing strategies — the first role of its kind in our NA market. In this role, I managed a budget of $2 million per year and gained expertise in Google Ads, Meta, LinkedIn, and affiliate advertising. The foundation I built through my performance marketing campaigns directly contributed to a more than 3x increase in Aircall’s revenue, from $34 million when I joined to well over $100 million when I left.

Handshake was my first B2B SaaS role in marketing and was initially where I fell in love with performance and growth marketing strategies. As a small marketing team, I had my hand in many content and event marketing projects, but I really found my niche managing Handshake’s SEO. As we transitioned to a new CMS, I spent my time optimizing and creating 70+ new blog posts and landing pages that began to outrank our top competitors and generate a steady flow of demo requests. My work was so impactful that the CMO at Shopify, who subsequently acquired us, asked our leadership what we were doing to make such an impact in search results in such a short time. In my time at Handshake, I also became the chief Marketo expert on the team, managing all our end-to-end marketing automation processes.

CDM Smith was my intro to the marketing and communications world. As a key player on their brand marketing team, I discovered a passion for social media engagement, data analysis, copy-writing, and stakeholder management. In my time at CDM Smith I was able to triple their engagement and following on social media, which led to us winning an SMPS Boston award. I also helped them transition to a new CMS and write impactful customer stories for their website.

I was the Founder and host of a Boston area concert series, Noise Floor Sessions, held at different venues monthly. Started as an outlet to grow my career as an independent musician, NFS became a hotspot for local musicians and music lovers alike, partnering with venues in some of Boston's most popular neighborhoods. NFS prides itself as a champion of the local music scene, promoting artists and bands while maintaining a community focus.