Max Bass Email & Phone Number

New York, New York, Us

Built new agency offering in gaming from the ground up engaging five GALE clients in gaming programs over the course of nine months (MilkPEP, Halo Top, Bomb Pop, H&R Block, Truth) - activating in-game in Roblox, Minecraft, Fortnite, on Twitch, Discord, and experiential.Spearheaded an industry first partnership with Moonrock Labs game development agency offering GALE and client partners discounted game development work and bolstering internal expertise in the gaming and esports.Made Bomb Pop the most sold food item in Roblox in fall of 2023, selling over 48 million pops in just two weeks - campaign contributed to a 28% YoY sales increase.Initiated development of first-ever logo exposure measurement in Minecraft in partnership with Moonrock Labs for H&R Block.Launched two Discord communities in partnership with Truth and MilkPEP totaling nearly 30k members in ~3-6 months with above benchmark server activity.

New York, New York, Us

A lead architect of MilkPEP's 2022 gaming strategy, including presenting sponsorship of TwitchCon SD and partnership with Panda, the first ever Super Smash Bros. circuit, both earned millions of impressions through digital and earned to drive reconsideration of milk among teens.Campaign lead for creator portion of the sales record-breaking summer 2022 Bomb Pop #NotOneThing campaign, which targeted tweens and teens on TikTok, and employed TikTok's new branded mission product to beat campaign benchmarks and earn an overall CPV of under $0.01.

Los Angeles, California, Us

Overseeing all marketing activities for Immortals.Leads brand partnership media and content strategy for key partners, Toyota SoCal, Progressive, American Express, and Bud Light.Oversaw expansion into Wild Rift, with an ongoing strategy to target younger gamers and expand the Immortals/esports audience.Worked with Davis Ellen and SoCal Toyota as the keystone partner in their eSports campaign; increased site traffic in-demo by 23% and sales by 19%; marketing campaign made ThinkLA Awards finalist selection.

Los Angeles, California, Us

Directed marketing efforts across six teams while simultaneously leading a 10-person team to engage our communities, promote events, and execute partnership activations.Partnered with league representatives from Activision Blizzard to lead and execute robust creative and paid marketing campaigns to sell tickets for OpTic Gaming Call of Duty League Home Series (sold out) and the LA Valiant Overwatch League Homestand (cancelled due to COVID-19)Directed team of 8-10 social coordinators, designers, and analysts in developing marketing materials for brand, partnerships, and events purposesDeveloped high-performing content series across brands in Call of Duty, Overwatch, CS:GO, and League of Legends

New York, Ny, Us

Managed retainer relationships and led new business RFPs; spearheaded multi-channel campaigns for brands including Facebook, Skyrocket Toys, and Fox Broadcasting. Responsible for the health of marketing programs and growth of business with existing Fortune 500 clients, client lead for new business pitches in the Los Angeles office. Secured annual retainers with Facebook as creative Agency of Record and with Skyrocket Toys as overall Agency of Record after leading successful new business pitches.Led planning and production for Facebook Mother’s Day and Father’s Day campaigns in 2018 and successfully pitched an incremental project for Valentine’s Day 2019 where 14 artists created custom holiday cards on a Facebook Live.Directed cross-functional marketing presentations for six key stakeholders at Skyrocket Toys including the CMO and CEO, plans detailed full strategy and execution plans for media, influencers, creative, and production of TV commercials.Developed creative, media, and measurement plans across all major social platforms, YouTube, and OLV. Collected 360° feedback and delivered reviews for two account supervisors while directing two client service teams totaling eight colleagues.

New York, Ny, Us

Instituted first measurement learning agenda with Fox Broadcasting in collaboration with platform partners, the plan offered solutions to marketing questions and sought ways to maximize learnings from media spends.Promoted four direct reports and delivered reviews for a team of ten account executives and community managers.Piloted a digital/social footprint analysis for Fox Broadcasting shows and presented findings to an audience of 30-40 marketing executives including the CMO and SVP of Marketing. Shows covered include Empire, 9-1-1, STAR, The Orville, Gifted, Shots Fired, Hip-Hop Murders, Love Connection, RENT Live, and Beat Shazam among others.Tripled agency projection for total media spend on Fox Broadcasting from Feb 2017 - Feb 2018. Pitched incremental production projects on Esquire Network for Team Ninja Warrior and Friday Night Tykes in the second half of 2016, both video projects exceeded engagement benchmarks and combined they netted $100,000 in incremental revenue.

New York, Ny, Us

Twice awarded top team management grades (4.7/5) on the Anheuser-Busch InBev agency scorecard for work leading Stella Artois and Stella Artois Cidre account, creative, and media teams.Engineered innovative partnership between Stella Artois and Gilt on Twitter for the holidays offering custom gift recommendations for the Host Beautifully campaign, activation beat sales targets by 50%.Led and produced one of Anheuser-Busch InBev’s first smart bottle activations with Oculto.Won a silver Telly Award along with Stella Artois Cidre team for work on digital spot in 2016.Chaired cross-functional teams of 10-15 for Stella Artois and for Oculto and led marketing presentations to an audience of 20-30 including clients and inter-agency teams.Played on-site activation lead at Sundance, Stella Artois "Under the Stars" with John Legend, Oculto brand launch party in Miami, SXSW, and many on and off-site shoots.

New York, Ny, Us

Led day-to-day management of digital campaigns and functioned as strategy lead for Anheuser-Busch InBev brands Stella Artois and Oculto, along with Hasbro brands and Rémy Martin spirits.

New York, Ny, Us

Ran content planning and production and reporting while managing up to 8 community managers at a time across 5 brands, oversaw 8+ promotions to multiple departments.

New York, Ny, Us

Proactively pitched and debuted social sideline content capturing for the Nets, staffing or attending 2 seasons of games.Led communications from Brooklyn Nets and Barclays Center social accounts through move from New Jersey to Brooklyn.

New York, Ny, Us

In-studio guide to host during the interview based on notes and knowledge of the guest/material.Researched guests and wrote interviews weekly for guest including Chris Mannix, Sophia Coppola, and Moby. Coordinated with publicists to book guests.Pitched segment ideas in weekly meetings.

New York, Ny, Us

Wrote interviews for guests.Responsible for weekly show newsletter to public radio all listeners.Conducted research for Peabody Award-winning show 'American Icons'.Assisted with production of show segments.

Color commentary for sports radio talk show.