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Max Bass is listed as Director @ GALE | Award-Winning Marketer | Gaming Industry Expert | Experienced Leader at GALE, based in Los Angeles, California, United States. AeroLeads shows a work email signal at gale.agency and a matched LinkedIn profile for Max Bass.
Max Bass previously worked as Director, Emerging Connections at Gale and Director, Influencer Marketing and Content Partnerships at Gale. Max Bass holds Ba In American Studies, Media And Popular Culture from Lafayette College.
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I am the Director of Emerging Connections at GALE, where I help clients develop marketing strategies in innovative spaces and I have created and now lead the agency's esports and gaming offering. I have successfully built and launched gaming programs for five GALE clients, including MilkPEP, Halo Top, Bomb Pop, H&R Block, and The Truth Initiative, across experiential and online platforms including Roblox, Minecraft, Fortnite, Twitch, Discord, TikTok, and more. I have also spearheaded an industry-first partnership to provide our clients with gaming expertise with Moonrock, a game development and experiential marketing agency.As a marketing executive, I have a proven track record over 13 years of delivering integrated campaigns, content optimization, brand storytelling, and account and program leadership. I have overseen marketing activities for Immortals, a leading esports organization, where I led brand partnership media and content strategy for key partners such as Toyota SoCal, Progressive, American Express, and Bud Light. I have a knack for approaching challenges with a unique POV and supporting my thinking with data, insights, and expertise. I am passionate about engaging and expanding the gaming and esports audience and creating innovative and impactful experiences for them.
Listed skills include Research, Facebook, Broadcast, Sports, and 50 others.
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A career timeline built from the work history available for this profile.
New York, New York, US
Built new agency offering in gaming from the ground up engaging five GALE clients in gaming programs over the course of nine months (MilkPEP, Halo Top, Bomb Pop, H&R Block, Truth) - activating in-game in Roblox, Minecraft, Fortnite, on Twitch, Discord, and experiential.Spearheaded an industry first partnership with Moonrock Labs game development agency.
New York, New York, US
A lead architect of MilkPEP's 2022 gaming strategy, including presenting sponsorship of TwitchCon SD and partnership with Panda, the first ever Super Smash Bros. circuit, both earned millions of impressions through digital and earned to drive reconsideration of milk among teens.Campaign lead for creator portion of the sales record-breaking summer 2022 Bomb.
Los Angeles, California, US
Overseeing all marketing activities for Immortals.Leads brand partnership media and content strategy for key partners, Toyota SoCal, Progressive, American Express, and Bud Light.Oversaw expansion into Wild Rift, with an ongoing strategy to target younger gamers and expand the Immortals/esports audience.Worked with Davis Ellen and SoCal Toyota as the.
Los Angeles, California, US
Directed marketing efforts across six teams while simultaneously leading a 10-person team to engage our communities, promote events, and execute partnership activations.Partnered with league representatives from Activision Blizzard to lead and execute robust creative and paid marketing campaigns to sell tickets for OpTic Gaming Call of Duty League Home.
New York, NY, US
Managed retainer relationships and led new business RFPs; spearheaded multi-channel campaigns for brands including Facebook, Skyrocket Toys, and Fox Broadcasting. Responsible for the health of marketing programs and growth of business with existing Fortune 500 clients, client lead for new business pitches in the Los Angeles office. Secured annual retainers.
New York, NY, US
Instituted first measurement learning agenda with Fox Broadcasting in collaboration with platform partners, the plan offered solutions to marketing questions and sought ways to maximize learnings from media spends.Promoted four direct reports and delivered reviews for a team of ten account executives and community managers.Piloted a digital/social.
New York, NY, US
Twice awarded top team management grades (4.7/5) on the Anheuser-Busch InBev agency scorecard for work leading Stella Artois and Stella Artois Cidre account, creative, and media teams.Engineered innovative partnership between Stella Artois and Gilt on Twitter for the holidays offering custom gift recommendations for the Host Beautifully campaign.
New York, NY, US
Led day-to-day management of digital campaigns and functioned as strategy lead for Anheuser-Busch InBev brands Stella Artois and Oculto, along with Hasbro brands and Rémy Martin spirits.
New York, NY, US
Ran content planning and production and reporting while managing up to 8 community managers at a time across 5 brands, oversaw 8+ promotions to multiple departments.
New York, NY, US
Proactively pitched and debuted social sideline content capturing for the Nets, staffing or attending 2 seasons of games.Led communications from Brooklyn Nets and Barclays Center social accounts through move from New Jersey to Brooklyn.
New York, NY, US
In-studio guide to host during the interview based on notes and knowledge of the guest/material.Researched guests and wrote interviews weekly for guest including Chris Mannix, Sophia Coppola, and Moby. Coordinated with publicists to book guests.Pitched segment ideas in weekly meetings.
New York, NY, US
Wrote interviews for guests.Responsible for weekly show newsletter to public radio all listeners.Conducted research for Peabody Award-winning show 'American Icons'.Assisted with production of show segments.
Color commentary for sports radio talk show.
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Max Bass works for GALE.
Max Bass is listed as Director @ GALE | Award-Winning Marketer | Gaming Industry Expert | Experienced Leader at GALE.
AeroLeads has found 1 work email signal at @gale.agency for Max Bass at GALE.
Max Bass is based in Los Angeles, California, United States while working with GALE.
Max Bass has worked for Gale, Immortals, Vaynermedia, Wnyc Radio, and Atlantic Coast Radio.
You can use AeroLeads to view verified contact signals for Max Bass at GALE, including work email, phone, and LinkedIn data when available.
Max Bass holds Ba In American Studies, Media And Popular Culture from Lafayette College.
Max Bass is listed with skills including Research, Facebook, Broadcast, Sports, Social Media, Social Media Marketing, Social Networking, and Twitter.
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