Max Becker

Max Becker Email and Phone Number

Research Director at Actually @
Max Becker's Location
Germany, Germany
About Max Becker

ACTUALLY is a qualitative marketing research agency.ACTUALLY is based in Germany and cooperates with partners and suppliers in many other countries.ACTUALLY was founded in 2012 by Max Becker.Max has more than 15 years of experience in international qualitative research.He is in charge of each project and responsible for all crucial research steps: research design, moderation and analysis.METHODSInternational qualitative research with a focus on EU key markets.All common methods of qualitative research including ...• focus groups and in-depth interviews• workshops and concept labs• ethnographic approaches• online projects (netnography, bulletin boards etc.)PROJECTSTypical projects involve ...• concept development and concept testing• brand communication (ads, packaging design etc.)• development of consumer insights• usage & attitudeEXPERTISEExpertise in a wide range of product categories, including ...• Food / Beverages • Healthcare • Body Care / Fragrance • Technology• Automotive Longstanding experience with ...• all consumer types – ranging from young kids to the senior (60+) market.• B-to-B targets (corporate purchasing decision makers etc.)• the healthcare sector – GP’s, specialists, pharmacists and patients

Max Becker's Current Company Details
Actually

Actually

Research Director at Actually
Max Becker Work Experience Details
  • Actually
    Research Director
    Actually Apr 2012 - Present
  • Happy Thinking People
    Project Director
    Happy Thinking People Apr 2000 - Mar 2012
    München / Berlin

Max Becker Skills

Marktforschung Customer Insight Marketingforschung Qualitative Forschung Projektmanagement Forschung Consumer Behaviour Kaufverhalten Marketing Strategy Strategische Planung

Max Becker Education Details

Frequently Asked Questions about Max Becker

What company does Max Becker work for?

Max Becker works for Actually

What is Max Becker's role at the current company?

Max Becker's current role is Research Director at Actually.

What schools did Max Becker attend?

Max Becker attended Ludwig-Maximilians Universität München.

What skills is Max Becker known for?

Max Becker has skills like Marktforschung, Customer Insight, Marketingforschung, Qualitative Forschung, Projektmanagement, Forschung, Consumer Behaviour, Kaufverhalten, Marketing Strategy, Strategische Planung.

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