I have over 10 years of analytics experience helping organizations with data driven decision making.I believe execution is key and great teams are at the core of every successful execution. In my current role, I lead Marketing Analytics for Adobe’s Digital Media Non-Genuine Conversion Team. In this role I use data as the core engine to build a customer centric business experience. I built a global Marketing Analytics team that drove the program revenue from $6M in 2017 to $19M in 2018 and to $50M for 2019 (on plan YTD). Focusing on key markets my team is driving our team revenue through Growth Analytics, Customer Lifecycle Management and Business Intelligence.Prior to current role, I led Digital Analytics team at Autodesk for 4 years developing the team, mentoring analysts and supporting Web Marketing and eCommerce organizations with strategic research, dashboards for key metrics and deep dives to uncover growth opportunities.Specialties: Leadership, Analytics, Strategic Planning, Data Modeling, eCommerce Performance Reporting and Forecasting, Marketing Analytics, Growth Analytics, A/B Testing, Tableau, SQL, Hadoop.Data Training:• Cloudera Data Analyst Training: Using Hive, Beeline with Hadoop (since 2015)• AcademyX Advanced SQL Scripting (since 2015)• AcademyX Advanced Tableau (since 2015)• Amazon Redshift SQL using SQL Workbench (since 2014)• Microsoft SQL Server using SQL Visual Studio (since 2014)• MySQL, PostgreSQL (since 2012)Technical Certifications:• Adobe Insight Analyst, 2011• Adobe Insight Architecture, 2012• IBM SPSS Modeler Certification, 2010 • Sun Certified Java Programmer, 2004• Microsoft Certified Systems Engineer/Developer, 2003• Cisco Certified Network Professional, 2000Leadership Training:• Situational Leadership• Autodesk Manager Leadership• Organizational Savvy• Negotiation Skills• High Impact Presentations• Communication Skills
Listed skills include Analytics, Web Analytics, Business Strategy, Business Intelligence, and 46 others.