Max Easterday Email & Phone Number

-Carry out the daily operations of key accounts from media formulation to execution of annual budget while actively contributing to year over year growth of account revenue-Coordinate and delegate internal workflow between Planning Services, Ad Operations and Media Buying teams-Interface with designated client contacts to provide research, strategy and planning for print and digital campaigns-Collaborate with global creative agencies to ensure accuracy of materials while simultaneously trafficking to designated contacts-Analyze value and applicability of media tactics with external vendors to identify elements consistent with client objectives-Collect and evaluate digital campaign metrics to optimize performance-Define financial inconsistencies on both client and vendor invoices, and provide resolution

-Co-hosted promotional events with morning show team to promote sponsored products-Increased brand awareness through audience engagement at sponsored events, concerts and/or contests

-Formulated solutions to various student inquiries -Provided internal training to support staff

-Lead oral history project for organization-Conducted interviews with association’s senior members and drafted final document as a historical and marketing tool

-Researched and developed ideas to build prospective client base-Monitored the effectiveness of spring semester marketing campaigns