Tasked with creating, planning and delivering a strategic vision. Responsible for maintaining a cohesive visual and thematic style that displays the day-to-day operations, achievements and mantra at Learn To Fly and ensuring all creative executions remain faithful to the brand.

Acting as a Producer and Creative, I contributed to two major Tourism Australia campaigns.Most recently, The National Experience Content Initiative, a $12 million content creation initiative aimed at supporting tourism businesses across Australia in their recovery and driving increased visitation by helping them to better market their experiences and attractions. The project produced imagery and footage for up to 1,500 tourism experiences from around 57 regions across Australia to ensure that operator’s marketing materials and online product listings stand out in search results and are booked more often by domestic and international travellers.In 2019, Tourism Australia unveiled its new $38 million global campaign, Philausophy. The campaign invited the world Down Under to experience the unique Australian way of life.In collaboration with Two Palms Media, we delivered 2,500 photos that showcase the unique Australian way of life. Across 90 locations around the country in just 4 weeks. The in-house editing team at Two Palms Media sorted through 88,000+ photos to deliver and edit the best that celebrated the shared beliefs that guide how Australians live and enjoy this beautiful country.

My role is simple: I leverage the power of creative storytelling to restaurant messaging to the UberEats Application platform in the most effective ways. Launching UberEats in Australia, I was the integral part of shaping how Perth & Melbourne interact with the platform and it's restaurant partners.The results are innovative while also deliver significant measurable results to restaurant partners.

As the Director of my own company, I was able to oversee dozens of international contracts working with international artists and record labels. My work in this arena became known worldwide for my fine art-yet contemporary approach to the photographic/creative sector in the music industry.I was also able to has collaborate with some incredible organisations over the years, including with Two Palms Media on several Tourism Australia, Le Coq and Whiteclaw campaigns. Outside of this, Max has also teamed up iconic top record labels (Capitol Records, BMG, Virgin), publications (Rolling Stone), and worked alongside artists including joining Taylor Swift's '1989' world tour with Vance Joy, Troye Sivan, Tove Lo and more. His creative versatility extends to having lead creative production roles with UberEats, Qantas Airlines and currently an on-going project with LTF Flight Training Group.

In 2015, Max was invited along on Taylor Swifts '1989' world tour to document main support artist, Vance Joy. A great relationship was built between the artist and photographer, and as a result, Vance Joy became heavily involved with Max' personal work.

Max travels the world documenting and creating dramatic portraits of You Me At Six.

Photographed 'Follow Me To WA' campaign for Qantas Airlines.