Max is Founder & CEO of the LDN Collective, a network of built environment specialists fighting to improve people’s lives and the planet’s prospects. Members are experts in placemaking & urban design; social value & co-design; branding & communications. They are a dynamic and collaborative ‘one stop shop’ for projects anywhere in the world. Current projects include a new ‘eventscape’ in the Royal Docks; garden communities in Oxfordshire and Huntingdonshire; wellbeing resorts in the South East and urban regeneration projects in the UK and beyond. Thought leadership includes #ParkPower - a crowdsourced vision for the future of London’s green spaces and the Wolfson prize award-winning #FastForward - a vision for the hospital of the future conceived as a script for a play.Max’s expertise lies in urban planning & strategic communications. He was a Partner at Farrells for 10 years, the internationally renowned architects with offices in London, Hong Kong and Shanghai, before leaving to set up the LDN Collective in 2019. He was recently elected President of LAI Land Economics Society (London chapter); appointed Non Exec Director for Wild Streets, the world’s first augmented reality app for urban greening; Chair of Built Enviroment Policy for West London Business; Fellow of the RSA (Royal Society of Arts, Manufacturing & Commerce); Chair of Cultural Co-Location for Creative Estuary, part of the Thames Estuary Production Corridor. Max was Project Lead and Author of the Farrell Review of Architecture and the Built Environment, commissioned by the UK Government, which made 60 recommendations spanning education, outreach & skills; design quality; cultural heritage; economic benefits & architecture policy, many of which have been implemented. He is an adviser to Urban Design London, the Place Alliance, the Urban Room Network and Community Consultation for Quality of Life. He has been Chair of the Civic Voice Design Awards; judge for the Architects Journal awards and a member of London First’s ‘London Plan Working Group’. He sits on the Advisory Board for the Healthy City Design Congress, where he is also Lead Judge for the Healthy City Planning and Design Award.Publications include ‘10 Propositions for Planning in London’, based on a presentation he gave to the APPG for London’s Built Environment; ‘Rethinking the Green Belt’ published by Centre for London and ‘The Future of Town Centres Post-Coronavirus’ published by The Developer magazine.
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Founder And CeoLdn CollectiveLondon, Gb
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Founder & CeoLdn Collective Jun 2019 - PresentLondon, United KingdomMax set up the LDN Collective in 2019 to introduce a new business model to the built environment sector. A 'bottom up' network of 50 specialists, members are experts in placemaking & urban design; social value & co-design; branding & communications. They are a dynamic and collaborative ‘one stop shop’ for projects anywhere in the world. Current projects include a new ‘eventscape’ in the Royal Docks; garden communities in Oxfordshire and Huntingdonshire; wellbeing resorts in the South East and urban regeneration projects in the UK and beyond. Thought leadership includes #ParkPower - a crowdsourced vision for the future of London’s green spaces and the Wolfson prize award-winning #FastForward - a vision for the hospital of the future conceived as a script for a play.
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PresidentLambda Alpha International (Lai) Jan 2023 - PresentLondon, England, United KingdomLAI is a global land economics society with chapters in major cities throughout the United States, Canada, Mexico, Europe, and Asia with over 2000 members who meet regularly, including a Land Economics Weekend in different cities annually. The London Chapter brings together experienced senior professionals, recognised for making an impact in the fields of real estate and land economics. Membership is by invitation only, enabling us to curate a diverse and multi-disciplinary forum to drive the agenda forwards. -
Chair Of Built Environment PolicyWest London Business Mar 2022 - PresentLondon, England, United KingdomWest London Business is a business-led non-profit organisation, established in 1994 with a board including blue-chip firms such as Heathrow and PwC, as well as Fullers, Brunel University London and micro enterprises. Our mission is to ensure that West London remains the best place to do business. West London is an amazing sub-region: it’s a £50bn economy and the second largest economic powerhouse in the UK. Our members commit to work together to raise West London’s global economic competitiveness, whilst pursuing social and environmental sustainability. -
Lead JudgeSalus Global Knowledge Exchange Jul 2024 - PresentLiverpool, England, United KingdomThe Healthy City Design Awards recognise innovation & excellence in conceptualising, planning, designing and constructing the urban built environment for human health and wellbeing, and the principles of planetary health and sustainable development. Comprising eight categories, the awards celebrate excellence in innovation, sustainability, health equity and community impact. Each category highlights outstanding contributions from professionals dedicated to creating healthier and more liveable cities. -
FellowThe Rsa (The Royal Society For Arts, Manufactures And Commerce) Aug 2022 - PresentLondon, England, United KingdomThe RSA (Royal Society for Arts, Manufactures and Commerce is committed to a future that works for everyone. A future where we can all participate in its creation. The RSA has been at the forefront of significant social impact for over 260 years. Their proven change process, rigorous research, innovative ideas platforms and diverse global community deliver solutions for lasting change. Find out more at thersa.org -
Member Of The Board Of AdvisorsQuality Of Life Foundation Oct 2021 - PresentCommunity Consultation for Quality of Life (CCQOL) is a major research project to develop a new, map-based model of community consultation that takes place both online and face-to-face across the UK. Our aim is to let people input into digital maps so we can measure and assess the impact of changes to their neighbourhoods. Used alongside data that assesses social and environmental value, this will enable us to gather data continually so we can: get a holistic view of land use; promote the use of maps and open data for for democratic decision-making in planning; widen participation to tackle climate change and social justice issues. On this website you will find information about the four pilot projects, as well as a review of current practice in community consultation and a programme of events. -
Non Executive DirectorWild Streets Jan 2023 - Jun 2024London, England, United KingdomWild Streets is the world's first augmented reality app for urban greening. As the world faces up to a biodiversity crisis, #WildStreets will play a critical role helping the public, professionals and policy makers visualise and understand the benefits of green infrastructure. It will encourage investment, with place-based data and it will inform decision-making. -
Member Of The Board Of AdvisorsWild Streets Jan 2022 - Jan 2023Wild Streets brings together big data and computing power into an augmented reality app that empowers people everywhere in making their cities greener, healthier, and more liveable.
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Chair Of Cultural Co-Location Advisory BoardCreative Estuary Jan 2021 - Jan 2023United KingdomPart of the Thames Estuary Production Corridor, Creative Estuary was awarded £4.3m in 2019 by the Department for Digital, Culture, Media and Sport, administered by Arts Council England. The aim is to use culture as the catalyst for growth, making the region an attractive location for creative individuals and businesses to work, collaborate and grow. Creative Estuary is one of 5 projects supported by the Cultural Development Fund which marks a new approach to cultural and creative investment, focusing on geographical location and the effect that strategic investment can have on economic growth and productivity. The Cultural Co-location project will be testing and demonstrating new practice in the role of culture in planning and placemaking, through co-locating cultural facilities within planned civic infrastructure in different development scenarios. The group will explore opportunities to integrate cultural facilities into civic buildings and outdoor spaces, facilitating places for creative activity from flexible artist studios to large scale performance and exhibition spaces.There are three elements to the project overall; two pilots projects in Ebbsfleet and Purfleet and a programme of learning, sharing and influencing with the aim of delivering long-term impact. As a pilot programme, Creative Estuary can take risks and try new approaches, test models and work with new partners. This will enable cultural, community and commercial organisations to work more closely together, to re-imagine the Thames Estuary’s future. This work is supported by the University of Kent’s School of Architecture and Planning. -
PartnerFarrells May 2010 - Oct 2019Max was one of three Partners leading the practice at Farrells, with responsibility for strategic planning and communications. His role included liaison with local and national government on high speed rail and aviation strategy including proposals for a new transport ‘super hub’ at Old Oak Common where HS2 meets Crossrail in West London and the expansion of Gatwick based on a second runway. He was involved in international projects in Asia and the Middle East as well as overseas clients investing in the UK. These included Manchester’s Northern Gateway, London’s Royal Docks and Castle Green in Barking. -
Chair Of Civic Voice Design AwardsCivic Voice May 2015 - Sep 2018The Civic Voice Design Awards are the people’s choice for architecture and the built environment. Unique in England, the awards are a national celebration of well-designed new build, heritage and public realm projects nominated by local community organisations. What makes the awards different from other industry awards is that they recognise those buildings, places and spaces that are loved by local people, for both their high quality design and positive impact on the local community. -
Project Lead And AuthorFarrell Review Jan 2013 - Mar 2014Max was Project Leader for the Farrell Review of Architecture and the Built Environment published to critical acclaim in 2014 and described by the Culture Minister as “the most thorough and wide-ranging exercise that has taken place in this sector for several generations”.As the author of the 40,000 word report, Max based the findings on workshops with industry leaders held throughout the country focusing on themes including cultural heritage, urban design, architecture policy, sustainability and economic benefits as well as hundreds of responses to the online call for evidence. As a direct result of the Farrell Review;• Public Practice was set up by Finn Williams, one of the official Champions of the Farrell Review. It places architects and urban designers into local authority planning departments helping to address the chronic shortage which is a major issue for quality placemaking.• The industry-led Place Alliance was formed with over 100 member organisations who have regular’Big Meets’ hosted by UCL. Max’s involvement continues as a member of the Core Supporters Group• The Urban Room Network was set up with over 20 venues established throughout the country, where communities can engage with the planning of their towns and cities. Max’s involvement continues as a Founding Member.• Place Review Panels have been set up in Croydon and by the OPDC based on key recommendations for design review to be broader, earlier and multi-disciplinary• The first ever Select Committee for the Built Environment was established by the House of Lords, which Max gave evidence to quoted in their report ‘Building Better Places’• Architecture moved from DCMS to DCLG who set up a Design Quality Panel which Max was a member of. MHCLG appointed a new Head of Architecture as recommended by the Farrell Review.• Recommendations were endorsed by Lyons Housing Review which informed Labour Government housing policy. In March 2019, Max presented to the Labour Planning Commission
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ConsultantPall Mall Consult May 2009 - May 2010www.pallmallconsult.com -
Community & Regeneration ManagerElectoral Reform Services Oct 2004 - Jun 2009www.erbs.co.uk
Max Farrell Education Details
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Urban And Regional Planning
Frequently Asked Questions about Max Farrell
What company does Max Farrell work for?
Max Farrell works for Ldn Collective
What is Max Farrell's role at the current company?
Max Farrell's current role is Founder and CEO.
What schools did Max Farrell attend?
Max Farrell attended University Of Westminster, Ucl.
Who are Max Farrell's colleagues?
Max Farrell's colleagues are Nina Cadman.
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