Max Gabriel

Max Gabriel Email and Phone Number

Senior Marketing Director | Northern Europe | WELLA, ghd and OPI @ Wella Company
Denmark
Max Gabriel's Location
Copenhagen Municipality, Capital Region of Denmark, Denmark, Denmark
Max Gabriel's Contact Details

Max Gabriel personal email

n/a
About Max Gabriel

Brand Business Leader - L'ORÉAL | ex-COTY-WELLA | Former VC funded tech-entrepreneurInfluential, analytical & data-driven business leader. Swedish citizen currently working in Copenhagen, Denmark. Experienced in building digital innovations, growing global FMCG brands, leading global transformation projects and managing teams of up to 10 people.

Max Gabriel's Current Company Details
Wella Company

Wella Company

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Senior Marketing Director | Northern Europe | WELLA, ghd and OPI
Denmark
Website:
wellacompany.com
Employees:
4539
Max Gabriel Work Experience Details
  • Wella Company
    Senior Marketing Director | Northern Europe | Wella, Ghd And Opi
    Wella Company
    Denmark
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  • Wella Company
    Marketing Director | Northern Europe
    Wella Company Dec 2024 - Present
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  • L'Oréal
    Brand Business Leader | Nordic | Kérastase & Shu Uemura
    L'Oréal Dec 2022 - Nov 2024
    Köpenhamnsområdet
    Overseeing the Nordic marketing strategy & setting the annual strategic planning, for KÉRASTASE (leading haircare brand in the Nordics) & shu uemura (ultra-luxury haircare). Managed 2 direct reports with responsibilities as Product/Brand Manager.Led additional strategy projects for the Nordic Professional Division and L’Oréal Groupe.
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  • L'Oréal
    Senior Brand Manager | Nordic | Kérastase & Shu Uemura
    L'Oréal Nov 2021 - Nov 2022
    Köpenhamnsområdet
    In charge of the Nordic marketing strategy & annual strategic planning, for KÉRASTASE (leading haircare brand in the Nordics) & shu uemura (ultra-luxury haircare).Managing the marketing & media budget. Developing the brand's media strategy and securing perfect execution of our media bursts.Responsible for our volume forecast to ensure we can meet our business objectives.Successfully led and implemented two transformation projects (optimizing distribution quality & product launch efficiency) towards our full commercial organisation.
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  • Wella Company
    Senior Global Marketing Manager | Global Brand & Innovation Strategy
    Wella Company Dec 2020 - Nov 2021
    Genève, Schweiz
    Leading the new product development (NPD) strategy for System Professional with focus on growing the haircare category and brand profitability in Europe & AMEA.Consulting affiliate and distributor markets to secure local implementation of the global brand strategy.Optimizing System Professional's assortment to improve brand profitability.Developing new brand campaigns by collaborating with creative agencies.
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  • Coty
    Senior Global Marketing Manager | Global Brand & Innovation Strategy | Wella
    Coty Aug 2019 - Nov 2020
    Geneva, Switzerland
    Leading the new product development (NPD) strategy for System Professional with focus on growing the haircare category and brand profitability in Europe & AMEA.Leading the implementation and optimization of the brand's go-to-market strategy in Europe and AMEA.Consulting affiliate and distributor markets to secure alignment between the local marketing and go-to-market plans vs the global brand strategy.
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  • Coty
    Senior Brand Manager | Nordic | Ghd & Opi
    Coty May 2018 - Jul 2019
    Stockholm, Sweden
    Led the Nordic commercial operations for the brands ghd & OPI. Developed and executed Nordic brand & commercial strategies. Managed 3 direct reports.Key achievements- Increased the annual net sales of ghd. Key channels: e-commerce, salon & premium retail. - Increased the annual net sales of ghdhair.com.- Integrated the ghd & OPI businesses into the Nordic Wella-organization. - Designed and implemented a new go-to-market strategy for ghd.- Launched several successful product initiatives, e.g. ghd Platinum+ and ghd Glide.
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  • Coty
    Brand Manager | Nordic | Wella
    Coty Nov 2016 - May 2018
    Stockholm, Sverige
    Developed and executed Nordic brand & commercial strategies, solely responsible for Wella’s Prestige Portfolio. Key achievements- Increased the annual net sales of Wella's Prestige portfolio. Key channels: salons, e-commerce & wholesale. - Successfully launched the brand System Professional (EnergyCode) in the four Nordic markets.- Successfully launched the brand Wella INVIGO in the four Nordic markets.
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  • Bookify.Se
    Co-Owner
    Bookify.Se Feb 2014 - Oct 2020
    bookify.se helps e-retailers that sells books to grow their online sales by supplying a price comparison service with over 10.000 monthly visitors. bookify.se is used by some of Sweden’s largest e-retailers: Adlibris, bokus and CDON. Annual gross sales 500.000€.www.bookify.se
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  • Bookify.Se
    Ceo And Co-Founder
    Bookify.Se Feb 2013 - Feb 2014
    Linköping, Sverige
    bookify.se helps e-retailers that sells books to grow their online sales by supplying a price comparison service with over 10.000 monthly visitors. bookify.se is used by some of Sweden’s largest e-retailers: Adlibris, bokus and CDON. Annual gross sales 500.000€.www.bookify.se
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  • Earn'D It Ab
    Ceo And Co-Founder
    Earn'D It Ab Nov 2013 - Sep 2016
    Linköping, Sverige
    VC-funded tech start-up built through Lean Startup tactics. A B2B2C marketplace accessed via mobile apps (iOS & Android) with 35.000 registered users. Enabled FMCG companies to reach consumers with digital marketing & promotions and in return receive advanced consumer insights such as purchase behavior data. 20+ FMCG companies were signed including: Coca-Cola, Arla, Nestlé, Unilever, Colgate-Palmolive.- Leading the daily operations and supervised a team of 10 people within programming (backend, frontend, UX), marketing and sales. - Co-worked with the team to optimize our marketing strategy and user journey through A/B testing.- Raised $350.000 in a venture capital from private and institutional investors.- Managed several key accounts such as Coca-Cola, Nestle & Unilever.
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Max Gabriel Skills

Business Development Entrepreneurship Sales Management Administration Leadership B2b Sales Social Media Marketing Public Speaking Microsoft Office Digital Strategy Business Analysis Online Sales Business Strategy Project Management Management Consulting Microsoft Excel Brand Management

Max Gabriel Education Details

Frequently Asked Questions about Max Gabriel

What company does Max Gabriel work for?

Max Gabriel works for Wella Company

What is Max Gabriel's role at the current company?

Max Gabriel's current role is Senior Marketing Director | Northern Europe | WELLA, ghd and OPI.

What is Max Gabriel's email address?

Max Gabriel's email address is ma****@****inc.com

What schools did Max Gabriel attend?

Max Gabriel attended Linköpings Universitet.

What skills is Max Gabriel known for?

Max Gabriel has skills like Business Development, Entrepreneurship, Sales Management, Administration, Leadership, B2b Sales, Social Media Marketing, Public Speaking, Microsoft Office, Digital Strategy, Business Analysis, Online Sales.

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