Marketing Director | Sales
3Zero3 Motorsports
Director, B2B & B2C Marketing & Sales | Customer Experience (2008-2016)Service Advisor, Custom Build Projects (2005 to 2008)♦ Innovate, develop, and deliver winning marketing strategies, leveraging best-in-class traditional, digital, social media, and content marketing approaches.♦ Direct customer acquisition, engagement, and loyalty programs.♦ Cultivate affiliate and referral relationships with Audi, BMW, Mini Cooper, Porsche and VW dealers, owners, and enthusiasts in the Denver Metro area.♦ Work with SEO | SEM experts to design, test, and implement campaigns.♦ Source, evaluate, and procure marketing technologies to automate and measure marketing initiatives. Results:♦ Craft web content and designed website and landing pages, providing engaging experience that increased web traffic and improved SEO metrics.♦ Create and execute up to 12 events per year, including 3-day exotic car events, open houses, track days, and technical sponsorships.♦ Manage social media channels, cultivate and engage 2600+ organic followers on Instagram and 6000+ on Facebook.♦ Measure and report KPIs, including ROI of PPC, print, digital marketing campaigns. ♦ Plan, prioritize, and manage 20+ custom motorsports projects per year, achieving customer goals within budgets of $10K to >$100K. ♦ Met and exceed annual goals throughout 10-year tenure.♦ Directly contribute to 13.5% year-over-year revenue growth in last 6 years, representing new revenues of $1.9MM.♦ Position 3Zero3 as Colorado’s leading performance upgrade center for German auto enthusiasts.