JOIN is a communications agency helping progressive initiatives reach and mobilize the right people to build their movements.

- Develop, ideate and execute communications strategy for Red Bull’s major music, art and dance initiatives with an expertise in driving earned media coverage, creating opinion leader engagement on social media, and amplifying digital content - Identify, communicate, and pitch key stories and concepts by distributing media materials, leveraging personal and professional relationships, and developing media partnerships - Utilize strong writing and storytelling abilities in the creation of communication assets, story identification and placement, and content creation Select Project Experience: - Led communications strategy for Red Bull Music Festival New York, a month-long festival with a budget of over $200,000 that generated over 150 million media impressions, 400 media hits, 336k social media engagements, and prestige coverage from outlets like the New York Times- Set strategy and managed day-to-day posting for Red Bull Arts Instagram channel, resulting in growth of over 5,000 followers in under one year - Ideated, created and distributed video content through Red Bull’s channels, including a short documentary about Chicago’s LGBTQ+ music scene that has over 1.2 million views on Youtube

- Plan and execute the communications and digital and content marketing strategies around major Red Bull culture properties like Red Bull Culture Clash, Red Bull Sound Select, Red Bull Radio, and Red Bull Flying Bach- Ideate, create and distribute social, short-form, and long-form moving images content to be used on Red Bull’s content channels and placed with external media and content partners- Pitch stories and work with national PR agencies to drive editorial coverage in major publications like The Fader, Interview Magazine, Complex and more- Lead paid social spends with budgets of over $10,000 and manage and direct paid social agencies to execute national wide campaigns

- Pitched, wrote and created original content for the magazine’s heavily-trafficked website including an article which trended nationally on Twitter- Interviewed artists ranging from star rappers like A$AP Ferg to up and coming R&B singers- Ran weekly audits of relevant and noteworthy news