- Drive incremental and new business paid media investment by leading product demos and sales pitches to clients through platform walkthroughs, data driven case studies and custom collateral- Influence product development by being a voice of the customer when managing project execution with AdOps, Product, and AX teams- Lead contract generation process, including renewals and assist in negotiations with Ad Agencies, Brands and Retailers- Develop & maintain relationships with clients by understanding their needs, troubleshooting supply/demand tools and providing service packages that align with desired KPIs

- Optimize and launch onsite & offsite commerce media campaigns to meet or exceed KPIs- Present data-driven insights on campaign performance and identify future business opportunities- Enhance campaign targeting to achieve high ROAS, CPCs and ensure full utilization of booked revenue - Collaborate with various teams to troubleshoot issues and improve reporting tools – Account Strategy, Sales Operations, Product, AdOps, Technical Services

- Managing and executing end to end digital media and search engine marketing campaigns- Optimizing campaign budgets & implementing strategies to improve CPAs, CPCs, and CTRs- Developing innovative search, social, native & programmatic campaigns, with end to end execution- Proactively seeking out new information on innovative digital advertising & search engine marketing- Traffic creative, execute tagging, and coordinate media buys with vendors and affiliates

- Responsible for researching, building & executing Internet marketing plans- Effectively project manage online campaign details to ensure plan deliverables are met- Deliver accurate campaign progress reports for optimization and client updates- Build and monitor paid search campaigns

- Reviewing and editing company brand messaging to verify coherency. - Coordinating with team members to build a pitch deck for potential investment opportunities.- Organizing a budget for specific advertising and marketing costs.- Responsible for the creation, growth, and management of Atlas social media campaigns.- Website creation and upkeep, ensuring content is up to date and align with current company objectives.

- Creating campaign briefs, and delegating their execution to our team’s art directors and copywriters. - Trafficking creative campaign assets to corresponding digital, print, and broadcast producers.- Responsible for the organization and tracking of campaign estimates, invoices, and purchase orders. - Ensuring correct copyright, boilerplate, and offer legal blocks are provided. - Conducting department administrative duties (Cloud Files, OEM documents, inter-company documents)- Directly coordinating with Ford’s in-house team and Stakeholders, through the creative approval process.

- Organic social content procurement and scheduling.- Writing published copy for Lexus and Infiniti Automotive companies.- Coordinating with dealership GMs throughout the creative approval process- Participating in creative brainstorming sessions and concept development- Management of social media platforms for 60 plus accounts spanning 12 brands including: Toyota, Infiniti, Ford, Lincoln, Nissan, Hyundai, Genesis, Lexus, Chrysler, Dodge, Jeep, and Ram.

• Creating a personal shopping experience for exclusive account members • Contacting high level clients to inform them of Lacoste promotions• Assisting in day-to-day inventory management and sales

- Ensuring a high level of customer satisfaction with quality sales service- Providing one-on-one assistance to customers, answering all questions

• Company rep. at the Mac World/ IWorld Convention in San Francisco • Assisted in developing marketing strategies and target market research