Senior Associate, Paid Search And E-Commerce
CurrentSpearheaded the strategic planning and execution of comprehensive marketing campaigns, consistently aligning with client-specific KPIs to maximize impressions, ROAS, and share of voice. Championed sales growth by employing targeted keyword, category, and competitor analysis, and maintained dominant market positioning by driving traffic to high-priority SKUs. Excelled in keyword optimization, ensuring maximum brand relevance and impact. Managed and allocated annual budgets over $1M for top-tier clients such as Neutrogena and OGX, while providing insightful analytics and reporting to foster informed client decision-making.