www.maxowitz.comI am a freelance creative, filmmaker, cinematographer, marketing consultant, and photographer, and I’m also the founder of Desert Trip Productions. I specialize in branded content and overall storytelling. I also offer strategic consulting for marketing campaigns, focusing on crafting narratives that resonate with audiences.My expertise lies in shaping avenues for discovery through effective marketing strategy. After all, what’s the point of creating beautiful content if no one gets to see it?Select Clients: HOKA, Lofta, Ford, 11th Hour Racing, Grade 7 Equipment, Meridian Line, Rumpl, Matador Equipment, The Spice House

www.deserttripproductions.comAt Desert Trip Productions, we're driven by the belief that everyone is a main character and deserves to have their story told. Our mission is to uncover the extraordinary in the ordinary, transforming everyday lives into captivating narratives. With a lens focused on authenticity, we ensure that every voice is heard and every story is celebrated.

Mentoring emerging global brands in marketing and brand strategy

Marketing StrategyContent Creation (Photography & Video)

Executive team member reporting to the CEO playing an active role at bringing the brand to the next stage of growth. Built the marketing team from 1 to 4 full-time employees, as well as oversee multiple freelancers and agency partners.Accomplishments:- Established and managed the rebrand and new product packaging design for 2020- Lead team member in product development, innovation and strategy- Developed new flavor/product marketing launch strategies and campaigns- Launched first ever marketing strategies, leading to a 200%+ increase in online orders and ~30% lift in in-store visits- Develop and manage overall marketing budgets in alignment with strategy- Introduced company wide software for better project management, analytics tracking, and communication- Established and managed the strategy and redesign/development of NadaMoo.com- Launched the Plant-PoweredTM campaign, leading to 12k follower growth on IG- Established design/visual standards and brand guidelines (brand story, brand voice, positioning, etc.)- Led shop design and overall brand strategy for the NadaMoo! Scoop Shop in Austin, TX- Led the first pop-up tour hitting key markets along the east coast

- Building and photographing ice cream sundaes - Leading branding and packaging design- Leading retail shop design for the NadaMoo! Scoop Shop in Austin, TX- Overseeing content creation- Developing marketing and campaign strategy- Establishing and optimizing internal processes

- Leading branding, design and photography- Overseeing social media strategy and content creation- Developing digital marketing strategy

- Led the team on design and strategy across various touch points, including the brand campaigns, the Whole Foods Market Rewards program, Whole Foods branded Apple iOS emoji stickers, and the complete redesign of the wfm.com site- Ensured brand consistency across all customer touchpoints- Key stakeholder in developing the Whole Foods brand/style guidelines and photo standards- Launched the first Whole Foods Market app on Amazon FireTV- Oversaw design for the first full e-commerce experience for Whole Foods in partnership with Instacart- Optimized web and email designs resulting in increased interaction rates

- Pitched & won Taylor Swift + Keds 360 campaign initiative, against 6 competing agencies- Spearheaded the redesign of Concur branding, Concur.com, Concur.com/careers and ExpenseIt.com- Designed OOH and print campaigns, responsive websites, Facebook apps, and email- Led and mentored a team of designers across projects and clientsClients: Keds, Microsoft, Concur, ExpenseIt

- Managed multiple teams through the execution of campaigns while ensuring client/brand goals were met- Directed the team on UI/UX design to ensure an optimal consumer experience- Built relationships with client, vendor, and media teams- Managed Buick client from pilot campaign to established brand presence across multiple car modelsClients: Unilever, Buick, Lipton, Lipton Brisk, Verizon Wireless

- Managed a team of 5 in the design and execution of interactive TV campaigns across a variety of TV and Gaming platforms- Managed clients and vendors through all campaign stages (pitch to launch). Conceptualized, developed, and launched “The Man Cave”: The first-ever multi-brand Unilever Xbox experienceClients: Red Bull, AXE, Verizon Wireless, Colgate, Klondike, Suave, Degree, Dove, InBev

- Designed interactive TV ads from concept through execution by leading a team of peers and establishing relationships with clients to ensure launch under tight deadlines- Conceptualized, developed, and launched “The Man Cave”: The first-ever multi-brand Unilever Xbox experienceClients: Red Bull, Unilever, AXE, Klondike, Suave for Men, Degree for Men, InBev, Dove, I Can’t Believe It’s Not Butter, Abreva

Designed and created overall esthetic for the Boston University School of Law website

Forged a relationship between LoveSac and Best Buy and built a product launch strategy in-store. Selling LoveSacs.

Designed advertisements, website graphics and flash, and banners for conventions.

Designed movie posters and key art for various projects including feature films and award shows

Assisted with production and editing of various projects

Assisted in hazardous chemical cleanup programManaged the filing and evaluation of self-disclosures