Assistant Brand Manager
Current1. Operate Wholesale campaign in ChinaResponsible for 10+ international designer brands' wholesale growth in China including Womenswear: MAYALI、YUEQIQI; Menswear/Unisex: IAN HYLTON、FFIXXED STUDIOS、8ON8; ACC: CAMPER、CAMPERLAB、The Pleasure Molecule. etc. Regular operations include: Adjust merchandise structure、Selecting suitable products for specific distribution regions 、Sales training、Orders organization 、Delivery surveillance、Sales Report Analysis, and monitoring the production process. Team distribution sales volume increased by 20% in 20222. Select the value and potential brands seasonallyParticipating in the seasonal selection of new brands, and providing a distribution strategy including Multi-brand store targeting, competitor analysis, and brand marketing pop-up like CAMPER x HUG(Chengdu, Sichuan)、MAYALI x UIXIU(Qingdao, Shandong)3. Maintaining Buyer relationships and Client visitCultivating and maintaining partnerships with store retailers, including visiting. Traveling cities like Beijing from the North、Guangzhou from the South、Hangzhou and Qingdao from the East、Shenyang from the North-East part4. Consumption analysis and trend researchLook closely at the local market consumer trend. Generate insight reports and act accordingly. The main editor of insight reports like “Chinese multiple-brand stores market analysis”5. Retail clients' sales trainingSeasonal product sales training in-store like womenswear MAYALI sales training in Galeries Lafayette Shanghai and Lane Crawford Shanghai