Maxim Ignatenko Email & Phone Number

Singapore

A Product Director I oversees the commercial and learning management products. Ensures that products satisfy company goals, meet user requirements and elaborates financial plans and forecasts. I'm responsible for managing a team of 20 managers, editors and researchers, setting goals and incentive systems, defining department strategy, and establishing collaboration with Commercial, Academic, Support and IT departments. - Designed an organisational transformation of the department and persuaded the COO to accept a plan. - Established an OKR system in the department and focused the team work on the company goals. - Attained the best result in NPS increase by 40 p.p. as a result of team transformation and goal setting. - Initiated development of a consolidated strategy, which reinforced cooperation within a company. - Fashioned proactiveness within the team resulted in launches of 3 profitable marketing web products.

As a Lead Product Manager I supervise the company's e-commerce platform and landing pages. Evaluates customer needs, elaborates financial plans and forecasts, designs release schedules, creates product backlogs. Coordinates with all product stakeholders and product team. Advises and guides product managers. - Organised website work development and involved in collaboration marketing, design and IT teams. - Initiated a website improvement plan and led execution resulting in a 20% increase in application rate. - Implemented and scaled tariff options for online-courses and added US$13 mln additional revenue. - Negotiated with top-universities agents and urgently launched a local substitution of Coursera.com.

- Led the launch of a new credit card and loyalty program from problem investigation and P&L analysis to deployment of automated loyalty infrustructure, post-launch card maintenance, and card unit-economy improvement- Developed and tested various marketing campaigns to increase sales and activate dormant customers- Responsible for analysis of the x-sell process, portfolio analytics, and CustDev- Was a member of the SCRUM team from the very moment it was made

- Author and teacher of the basic SQL course for product/project managers