Max J. Email & Phone Number

Ville De Paris, Île-de-France, France

Lyon, Auvergne-Rhône-Alpes, France

• Manage EA Games portfolio for France & Benelux – Battlefield, ITT, Apex Legends, MELE & more
• Responsible for local GTM plan building across all functional channels
• Coordinate omni-channel execution with retail, demand planning, media team, etc.
• Execution of the brand strategy in FRBE on world-class products
• Create growth plan opportunities and lead partner relationships (1P & 3P: Xbox, Nintendo,PlayStation, Logitech, Nvidia)
• Manage, forecast & spend marketing budget across channels (influence, media, retail, etc.)

Ville De Paris, Île-de-France, France

Management of LEGO Harry Potter, LEGO Jurassic World, LEGO Minecraft, LEGO Overwatch- Marketing mix strategy, launch strategy and joint business plans with IP partners,- Media campaigns and 360 activations plans development and management(localization and creation of assets (video/digital/TV/Print/Event), follow-up on execution),- Coordination with sales.

Issy-Les-Moulineaux

• Coordinated product launches, supply chain, promotions, retail execution, etc.
• Managed national key beats & leveraged partnerships to create cross-category business opportunities (PC Gaming)
• Led 10 product launches in French market (streaming events, content creators, etc.)
• Organized Paris Games Week ($700k budget), marketing events & launch campaigns (Forza Horizon 4, Gears 5, Sea of Thieves)
• Advocacy role for Xbox brand with French Videogames Association & France EsportAchievements:
• Organized 10+ launch events in France (1M+ budget)

Région De Paris, France

• Looked after trade marketing strategy for Xbox products
• Supervised social media projects and administered a specific E-corner
• Deployed marketing campaigns targeting for the Xbox One X launch
• Created Online/Instore visibility & cross-brands digital contents (Amazon, CDC, Micromania, etc.)
• Conducted evangelization through retailer’s exhibition (Leclerc, Carrefour, Fnac)Achievements:
• Created marketing plans for Xbox One X pre-orders (> $600K C.A.)

Région De Paris, France

• Supported & advised brands in their marketing strategies
• Conducted detailed market analysis to product strategic sponsoring recommendations in esport area: PMU, Disneyland
• Set up non-media event operations, managed logistics, organization & entertainment Achievements:
• Initiated the first move in esport of two major brands: PMU & Disneyland ($300K)
• Reconducted a partnership between Land Rover & LNR

Région De Rouen, France

Organisation du plus grand tournoi étudiant de rugby à XV réunissant près de 600 participants au Centre National du Rugby à Marsoussis. Le Top Eight se déroule sur trois jours et réunit pas moins de 15 écoles de commerce et d'ingénieur parmi lesquelles HEC, l'ESSEC, Polytechnique ou encore l'Université Paris Dauphine.

• Formulation et réponses d’appels d’offres dans le domaine du nucléaire avec pour client principaux Areva et EDF. Affaires pouvant chiffrer jusque 100 000 euros. Mise en relation directe avec le client pour étudier au.
• Sourcing, pré-qualifications et recrutements d’ingénieurs qualifiés dans le domaine de l’énergie avec pour objectif une vingtaine de nouveaux collaboraterus d’ici Janvier 2016.Gestion et suivi des affaires, mise aux.

Education record

Cpge Voie Économique