Max Leonard Email & Phone Number

Washington, Dc, Us

New York, New York, United States

- Managed domestic AVOD account relationships and sales- Identified and exploited new revenue opportunities- Coordinated with our in-house delivery lab to provide quick deliveries and fixes to match the different technical specs of platforms

New York, New York, United States

- Led implementation of Rightsline rights management platform- Managed the Rights Management team- Served as the account manager and onboarding lead for 150+ partner studios, distributors, and content providers for our in-house AVOD platforms- Established data entry best practices to ensure data consistency and enable agile reporting to fit differing criteria of various in-house groups and external service platforms

Greater New York City Area

- Developed an 8-week marketing plan in support of an enterprise-wide initiative for a leading bank in the Middle East- Optimized process and oversaw digital delivery for a distribution firm and leading aggregator in film and television.

Greater New York City Area

Greater New York City Area

- Created, managed, and executed 2018-2019 marketing business plan- Spearheaded rebranding initiative and internal communications during the transition

Greater New York City Area

Greater New York City Area

- Wrote and managed the development and delivery of marketing collateral (brochures, blog posts, infographics, social media posts, web content, email marketing, case studies, etc.)- Developed and executed cross-channel marketing campaigns, both internal and external- Collaborated with leadership and SMEs to write and validate industry reports, subject-specific collateral, and Accelerator books- Supported sales by creating and maintaining account-specific sales collateral aligned with their unique sales plans

Greater New York City Area

- Oversaw the design, content creation, and execution of new website- Developed go-to-market strategy for proprietary software product- Composed RFPs

Greater New York City Area

- Manage Home Video and VOD (internet and cable) platform sales - new release and a library exceeding 3,000 titles - Ensure each title hits all release deadlines - sales, marketing and otherwise - from acquisition through the life of its contract- Personally handle aggregation for distribution partners to ensure maximum placement and coordinate marketing pushes- Oversee internal lab and manage relationship with external encoding labs and vendorsGuarantee proper release windowing as well as contractual obligations and restrictions are being observed- Oversee digital delivery lab and coordinate timely asset delivery to VOD outlets and replication labs- Coordinate reception of deliverables from producers, designers and sales agents- Responsible for end-to-end DVD replication process to ensure timely creation and warehouse stocking- Create and distribute up-to-date release date schedule and marketing collateral - Screen potential film acquisitions, provide sales and marketing insight, and aid in designing release plans- Compile and provide monthly new release metadata and avails for digital and cable outlets- Distribute new release, discontinuation and reprice announcements to customer base and press- Oversee asset creation, provide creative feedback to design and marketing firms

Greater Boston Area

- Provided sales and marketing analytics directly to SVP of Marketing and SVP of Global Sales- Designed and managed sales campaigns for global sales team utilizing targeted email, private events and call campaigns- Researched market environment to discover new areas of growth. Actively generated over 5,000 active sales contacts- Processed and cleaned all inbound IOIs, distributed to sales team with detailed analysis of company, lead and sales strategy- Worked alongside SVP of Marketing to create and run marketing campaigns, contributing to the design and execution of webinars, surveys, press releases, email campaigns, and more- Attended numerous trade shows, engaging prospects, building company awareness and unearthing potential projects- Ran regular marketing analysis reports, analyzed success of marketing campaigns in congruence with sales efforts

Greater Boston Area

- Headed program training initiative with hospital staff- Aided in the implementation of multiple new programs for doctor and nurse usage- Offered one on one tutorials and on-call troubleshooting for doctors and nurses- Managed spreadsheets and analyzed data to measure success of implementation- Worked alongside programmers and analysts to isolate program glitches and make the programs more user friendly