Max Marker Email & Phone Number

Irvine, California, US

• Oversee the strategy and execution of lead acquisition efforts, including managing a cross-functional team, scaling customer acquisition, optimizing costs, and driving operational efficiency.
• Achieved an 80% reduction in cost per MQL within two months by optimizing budget utilization and campaign performance.
• Lead a cross-functional team (sales, marketing, engineering, and business development) to optimize the lead acquisition funnel, align strategies, and achieve company goals.
• Oversee media planning and budget management, including forecasting, running performance projections, and ensuring optimal allocation of resources to meet campaign objectives.
• Present data-driven insights and recommendations to the C-suite, influencing high-level decisions and securing buy-in for initiatives.
• Develop and launch go-to-market strategies for new markets, including messaging, creative, and omnichannel campaigns.

Bedford, Massachusetts, US

• Assisted in the development and execution of global media strategies, driving targeted and data-driven campaigns to support international growth objectives across EMEA and APAC markets.
• Developed media plans for iRobot's global team, executing targeted and data-driven campaigns across EMEA and APAC markets to support international growth objectives.
• Leveraged advanced tools such as Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) to analyze campaign performance, optimize media spend, and achieve a significant improvement in ROI.
• Conducted in-depth data analysis to identify and eliminate inefficiencies, reallocating resources to high-performing channels.
• Collaborated with cross-regional teams to ensure consistent messaging and seamless implementation of media strategies across diverse markets.

Bedford, Massachusetts, US

• Led performance marketing efforts across North America for our paid search channels, managing large-scale advertising budgets and driving strategic optimizations to achieve business objectives.
• Directed strategy and managed an 8-figure advertising budget across Google and Bing, achieving a $4 ROAS along with other key performance goals such as CPC and CPSV.
• Oversaw an external agency and implemented quarterly SEM and Shopping test strategies to optimize campaign structure, targeting, search query mining, keyword expansion, LP testing, and bid management processes.
• Developed quarterly SEM & Shopping test strategies to prove hypotheses and identify performance optimizations including campaign structure and targeting, search query mining, keyword expansion, LP testing, and.
• Led the integration of aeris paid media channels with iRobot's internal team, including competitive research and go-to-market messaging strategies for the aeris product line
• Assisted in competitive research and go-to-market messaging strategies for aeris product integration.

Bedford, Massachusetts, US

• Led paid media, customer acquisition, and product marketing strategies for a health tech startup, driving $0 to $3M in online sales within the first year and contributing to its acquisition by iRobot. Played a key role.
• Managed a 7-figure e-commerce advertising budget across multiple platforms, overseeing media planning, performance forecasting, and resource allocation to achieve company objectives.
• Managed external agencies to achieve performance goals such as ROAS, CPC, CPM, and CPSVR, ensuring consistent delivery of weekly and monthly objectives.
• Optimized the customer acquisition funnel through CRO testing strategies, improving key site metrics such as bounce rate, CTR, and conversion rates while uncovering actionable insights into customer behavior.
• Led go-to-market strategies, conducting market research, defining value propositions, creating product messaging guidelines, and developing PDP pages for product launches.
• Played a key role in brand development, collaborating with the CMO and Creative Director on campaigns to establish market positioning.

Bellevue, Washington, US

• Led paid media strategy and campaign execution for a health tech startup, managing a $1.2M advertising budget to drive growth and improve marketing efficiency.
• Delivered an average monthly revenue of $558K with a $4.50 ROAS across all ad platforms.
• Decreased Facebook CPA by 76% and Google PPC CPA by 68% within nine months through strategic optimizations.
• Developed and implemented A/B testing strategies to improve ad performance and boost sales conversions.
• Created and managed messaging strategies and brand campaigns from concept to execution, ensuring alignment with company goals.

Jacksonville, Florida, US

• Conducted market and competitive analysis to support optimization strategies for clients across diverse industries, including Bissell Vacuums, TransUnion, EXPAT Travel, and IHire.
• Performed market and competitor research to identify opportunities for improved user experience and conversion rates.
• Assisted in developing A/B test strategies to enhance website performance and drive measurable increases in conversions.
• Designed and wireframed landing page optimization strategies using Axure RP, ensuring alignment with client goals and user needs.

Jacksonville, Florida, US

• Developed and executed integrated digital marketing strategies to drive traffic, generate leads, and optimize conversions for small and medium-sized businesses.
• Delivered a $35,000 annual ROI for one client through targeted Facebook Advertising campaigns.
• Generated 303 leads in a single campaign using Facebook Advertising.
• Achieved a 50% increase in monthly leads for one client by leveraging Facebook and Google PPC Advertising.
• Managed a total of $50,553 in advertising spend across three businesses, driving measurable growth through data-driven optimizations.

Jacksonville, FL, US

• Planned and created content, tracked metrics, and moderated community discussions for the organization’s Facebook, Instagram, Twitter, and YouTube accounts which hosted a following of 3+ million followers.
• Increased organization’s Instagram following by 32,000 people in 12 months through organic content marketing.
• Created numerous pieces of content that increased organization’s engagement rate by 250%.
• Shot and edited warrior interview videos that were used on organization’s website.
• Tracked content metrics and provided solutions to increase engagement.
• Close caption videos posted on organization's website.

Greensburg, PA, US

• Managed company’s social media accounts, reaching over 6,500 followers.
• Produced and edited videos for marketing events and internal initiatives.
• Developed the company’s first ever employee app, as a tool for internal communications.
• Created and designed display adds for online marketing campaigns.
• Developed a digital management control strategy.

• Edited videos using Adobe Premiere Pro for television and online distribution.
• Managed the company’s social media accounts to promote and market media services.
• Utilized knowledge of SEO to gain traffic on YouTube Videos.
• Developed graphics for social media use.