Max Marker Email & Phone Number

Irvine, California, Us

Oversee the strategy and execution of lead acquisition efforts, including managing a cross-functional team, scaling customer acquisition, optimizing costs, and driving operational efficiency.• Achieved an 80% reduction in cost per MQL within two months by optimizing budget utilization and campaign performance.• Lead a cross-functional team (sales, marketing, engineering, and business development) to optimize the lead acquisition funnel, align strategies, and achieve company goals.• Oversee media planning and budget management, including forecasting, running performance projections, and ensuring optimal allocation of resources to meet campaign objectives. • Present data-driven insights and recommendations to the C-suite, influencing high-level decisions and securing buy-in for initiatives.• Develop and launch go-to-market strategies for new markets, including messaging, creative, and omnichannel campaigns.• Implement automations and processes with tools like Zapier and HubSpot to improve efficiency.• Conduct A/B testing to refine ad creatives, improve targeting, and boost campaign results.

Bedford, Massachusetts, Us

Assisted in the development and execution of global media strategies, driving targeted and data-driven campaigns to support international growth objectives across EMEA and APAC markets.• Developed media plans for iRobot's global team, executing targeted and data-driven campaigns across EMEA and APAC markets to support international growth objectives.• Leveraged advanced tools such as Multi-Touch Attribution (MTA) and Marketing Mix Modeling (MMM) to analyze campaign performance, optimize media spend, and achieve a significant improvement in ROI.• Conducted in-depth data analysis to identify and eliminate inefficiencies, reallocating resources to high-performing channels.• Collaborated with cross-regional teams to ensure consistent messaging and seamless implementation of media strategies across diverse markets.

Bedford, Massachusetts, Us

Led performance marketing efforts across North America for our paid search channels, managing large-scale advertising budgets and driving strategic optimizations to achieve business objectives.• Directed strategy and managed an 8-figure advertising budget across Google and Bing, achieving a $4 ROAS along with other key performance goals such as CPC and CPSV.• Oversaw an external agency and implemented quarterly SEM and Shopping test strategies to optimize campaign structure, targeting, search query mining, keyword expansion, LP testing, and bid management processes.• Developed quarterly SEM & Shopping test strategies to prove hypotheses and identify performance optimizations including campaign structure and targeting, search query mining, keyword expansion, LP testing, and improvement of bid management processes.• Led the integration of aeris paid media channels with iRobot's internal team, including competitive research and go-to-market messaging strategies for the aeris product line• Assisted in competitive research and go-to-market messaging strategies for aeris product integration.

Bedford, Massachusetts, Us

Led paid media, customer acquisition, and product marketing strategies for a health tech startup, driving $0 to $3M in online sales within the first year and contributing to its acquisition by iRobot. Played a key role in go-to-market planning, website optimization, and brand establishment.• Managed a 7-figure e-commerce advertising budget across multiple platforms, overseeing media planning, performance forecasting, and resource allocation to achieve company objectives.• Managed external agencies to achieve performance goals such as ROAS, CPC, CPM, and CPSVR, ensuring consistent delivery of weekly and monthly objectives.• Managed external agencies to achieve performance goals such as ROAS, CPC, CPM, and CPSVR, ensuring consistent delivery of weekly and monthly objectives.• Optimized the customer acquisition funnel through CRO testing strategies, improving key site metrics such as bounce rate, CTR, and conversion rates while uncovering actionable insights into customer behavior.• Led go-to-market strategies, conducting market research, defining value propositions, creating product messaging guidelines, and developing PDP pages for product launches.• Played a key role in brand development, collaborating with the CMO and Creative Director on campaigns to establish market positioning.

Bellevue, Washington, Us

Led paid media strategy and campaign execution for a health tech startup, managing a $1.2M advertising budget to drive growth and improve marketing efficiency.• Delivered an average monthly revenue of $558K with a $4.50 ROAS across all ad platforms.• Decreased Facebook CPA by 76% and Google PPC CPA by 68% within nine months through strategic optimizations.• Developed and implemented A/B testing strategies to improve ad performance and boost sales conversions.• Created and managed messaging strategies and brand campaigns from concept to execution, ensuring alignment with company goals.

Jacksonville, Florida, Us

Conducted market and competitive analysis to support optimization strategies for clients across diverse industries, including Bissell Vacuums, TransUnion, EXPAT Travel, and IHire.• Performed market and competitor research to identify opportunities for improved user experience and conversion rates.• Assisted in developing A/B test strategies to enhance website performance and drive measurable increases in conversions.• Designed and wireframed landing page optimization strategies using Axure RP, ensuring alignment with client goals and user needs.

Jacksonville, Florida, Us

Developed and executed integrated digital marketing strategies to drive traffic, generate leads, and optimize conversions for small and medium-sized businesses.• Delivered a $35,000 annual ROI for one client through targeted Facebook Advertising campaigns.• Generated 303 leads in a single campaign using Facebook Advertising.• Achieved a 50% increase in monthly leads for one client by leveraging Facebook and Google PPC Advertising.• Managed a total of $50,553 in advertising spend across three businesses, driving measurable growth through data-driven optimizations.

Jacksonville, Fl, Us

Planned and created content, tracked metrics, and moderated community discussions for the organization’s Facebook, Instagram, Twitter, and YouTube accounts which hosted a following of 3+ million followers.• Increased organization’s Instagram following by 32,000 people in 12 months through organic content marketing.• Created numerous pieces of content that increased organization’s engagement rate by 250%.• Shot and edited warrior interview videos that were used on organization’s website.• Tracked content metrics and provided solutions to increase engagement.• Close caption videos posted on organization's website.• Track digital metrics and present them in a visually appealing manner.

Greensburg, Pa, Us

• Managed company’s social media accounts, reaching over 6,500 followers.• Produced and edited videos for marketing events and internal initiatives.• Developed the company’s first ever employee app, as a tool for internal communications.• Created and designed display adds for online marketing campaigns.• Developed a digital management control strategy.

• Edited videos using Adobe Premiere Pro for television and online distribution. • Managed the company’s social media accounts to promote and market media services.• Utilized knowledge of SEO to gain traffic on YouTube Videos.• Developed graphics for social media use.