Max Markham Email & Phone Number

Florida, United States

Seattle, Washington, United States

• Primary point of contact to The Coca-Cola Company's brand portfolio, and business for the WA, OR, ID, & UT bottling & sales operations partner.• Grow revenue, volume, and share of Coca-Cola's total beverage business within territory.• Steward annual business plans to Divisional Vice Presidents and track vs. those targets through Nielsen share data and internal reporting metrics.• Mine data and insight sources to develop and present industry trends to bottler’s divisional leadership teams on a regular cadence.• Ensure national customer/commercial plans are communicated and executed within the market.• Forecast overall business volume for respective channels within market by analyzing upcoming price/pack plans.

Greater Seattle Area

• Managed a portfolio of national/regional chain restaurants as the central contact for any customer needs pertaining to their beverage operations, marketing, and financial profitability.• Partner with internal marketing department to develop volume driving promotional programs for our customers that fit their brand and generate consumer loyalty. • Communicate industry projections (from Crest, NPD, etc.) to customers to create joint annual business plans while strategically positioning them for long-term success.• Negotiate and manage contractual partnerships to creatively meet the needs of customers while achieving equally beneficial terms and results for The Coca-Cola Company. Had 100% retention rate.

Bellevue, Wa

• Led a regional Coca-Cola Food Service sales team of 10-14 members to drive company initiatives by fostering a competitive culture of excellence. • Analyzed customer base to realize opportunities within our value offering, and implemented processes for our team to quickly act and implement programs that achieved results for all parties. • Leveraged industry partners to surpass volume & new business goals while gaining operational efficiency in their routes to market. • Collaborated with cross-functional teams including distribution, finance, and operations teams to ensure excellent customer service on all fronts.

Greater Chicago Area

• Managed 10 employees on sales objectives, distribution, and fiscal goals targeted to optimize channel performance.• Anticipated future business trends using internal CRM software to strategically position ourselves based on competitor tactics, vendor data, and market research. • Promoted the facilitation and enhancement of the full customer experience by eliminating logical problems with creative solutions, derived from customer data analytics.• Oversaw all aspects of procurement including forecasting, purchasing, receiving, and depletion of excess product. • Negotiated annual loyalty contracts to grow customer lifetime profitability by increasing market share and enhancing efficiencies of services.• Developed business plans targeted to grow market share of Consumer Product Goods using various customer segmentation methods. • Set forth deliberate sales promotions to grow private label products in order to grow profitability for all members of the supply-chain.

Greater Chicago Area

• Cultivated and maintained B2B customer relationships by uncovering needs and implementing programs built to market and sell.• Assisted with retail web development for dealers in order to streamline & optimize customer's online experience. • Communicated with suppliers on purchasing patterns within the territory to maintain solid inventory levels and develop the market for new product lines. • Analyzed sales data to target high income spaces where we could leverage consumer insights to produce more profitable projects through industry channels.

Phoenix, Arizona Area

•Learned company infrastructure, industry knowledge and gained general business experience.

Master Of Business Administration (M.B.A.), Strategic Marketing & Brand Management

Bachelor Of Science, Business-Marketing