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Marketing and technology professional passionate about optimizing email strategy and processes without sacrificing quality. My goal is to ensure brands deliver the highest-quality product to their end users. With over 12 years of experience in the email marketing space, I have successfully deployed thousands of email campaigns to millions of subscribers in fast-paced, cross-functional organizational environments, all while maintaining a high standard for quality and detail.I approach challenges with a solutions-focused mindset and enjoy finding creative answers to obstacles.Specialties: Email Development, HTML & CSS Coding, Campaign Management & Workflow, Responsive Email Design, Cross-Browser/Platform QA & Rendering, SQL, Data Analysis, and Adobe Creative Suite (including Photoshop and Illustrator), fishing, snowboarding.
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Email Production ManagerUnitedhealthcareBaltimore, Md, Us -
Email Production ManagerUnitedhealthcare Feb 2023 - PresentLead a dynamic team of email production consultants and contractors dedicated to executing high-quality email marketing campaigns across several lines of business with complete accuracy in content and delivery deadline. -Leverage HTML, CSS, AMPScript and other utilities within the Salesforce Marketing Cloud envronment to deliver highly personalized communications to members. -Work cross-functionally with stakeholders, creative teams, and outside agencies to identify, develop, and build campaigns with varying levels of complexity, including API integration from different vendors.-Work in Agile environment to intake and forecast workload to ensure campaigns are balanced across resources, and are aligned with orginizational priorities. -implemented process to evaluate complexity of email builds at project intake, leading to better transition of work between creative teams and email production team, increasing operational efficiency. -Work with various departments to automate end-to-end email delivery process within Salesforce Marketing Cloud, increasing overall teams capacity -Ensure strict adherence to brand across email communications by managing a robust content repositiry, including email templates built to adhere to responsive design and accessibility email best practices. -
Email Production ConsultantUnited Health Care Llc. Aug 2020 - Feb 2023Consultant in Front End development and Salesforce Marketing Cloud for Optum Advisory Services, working for United Health Group
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Front End DeveloperHavas Helia May 2019 - Aug 2020Baltimore, Maryland Area-Develop and deploy highly complex email campaigns in adherence with strict brand guidelines and international email regulations -Implement visionary creative concepts into email through Kinetic design and CSS animations, to optimize the customer experience-Deliver highly personalized customer messaging using Salesforce Marketing Cloud (SFMC) and Mailchimp to deliver highly personalized messaging at key milestones through the customer journey-Code complex personalization logic (i.e. region-specific language, URL tracking, personalized images in single HTML) via SFMC using AmpScript in conjunction with client data tables-Preform Quality Assurance testing via Litmus to ensure proper rendering in browsers such as outlook, gmail, and Apple Mail-Developed and implemented actionable process improvements to internal company coding standards and HTML email creation -
Digital Marketing Specialist/Html Email DeveloperNational Geographic Oct 2017 - Apr 2019Washington D.C. Metro Area-Developed, deployed an analyzed email campaigns in conjunction with National Geographic’s award-winning photography department, targeting 2 million subscribers on a weekly basis. -Leading contributor to both design and development of US National Parks Campaign – attributing to over 1.5 million site content visits -Used Adobe programs Photoshop, Illustrator, inDesign, and After Effects to create, maintain, and format assets for digital use -
Digital Media Marketing CoordinatorA2Z, Inc. Feb 2014 - Oct 2017Columbia, Mda2z, Inc. Columbia, MDDigital Media Marketing CoordinatorFebruary 2014 - Present Develop and manage marketing campaigns focusing on enhancing end-user experience and increasing client ROI, all within the confines of client show cycles. - Code and develop responsive marketing emails using Adobe Dreamweaver, HTML, and CSS- Test emails to ensure responsive design across multiple devices and for multiple email clients. - Deploy emails using the Email deployment systems MailChimp, Vertical Response and Marketo- Create and develop infographics showcasing client ROI using Adobe Illustrator, Photoshop, and InDesign- Coordinate with team members to develop & improve marketing strategies- Create digital assets such as product demo videos, tutorials, and a company youtube series using Adobe Premiere Pro and After Effects -
Winter Sports/ Cycling Sales AssociatePrinceton Sports Oct 2013 - 2017Baltimore, Maryland AreaAs a staff member of Princeton Sports, my responsibilities include: Winter Sports Retail -Use expert knowledge and my own experiences on the mountain to educate consumers about technologies, insights, and trends associated with the ski and snowboard industry.-Use expert knowledge of proper ski boot-fitting techniques to accurately deliver customer satisfaction, and avoid potential future injury due to improper boot fitting. -Remain up to date on new industry trends as they change from year-to-year to better educate customers Cycling Shop Sales AssociateUse expert knowledge and my own experiences on the road or trail to educate consumers about technologies, insights, and trends associated with the bicycling industry.-Use expert knowledge of proper bike fitting techniques to accurately deliver customer satisfaction, and avoid potential future injury due to improper bike fitting.-Diagnose and fix basic bicycle repair issues-Educate customers on basic bicycle care and upkeep procedures -Remain up to date on new industry trends as they change from year-to-year to better educate customers Acted as a lead ride staff member during weekly bike rides that were open to the public. As a lead rider, my responsibilities included: -Maintaining constant awareness of terrain & surroundings to ensure a safe ride for everyone-Offer road-side assistance and minor repairs for other cyclists-Instruct riders about proper biking technique, including shifting, pedaling, and general riding procedures.
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Marketing InternAquilent Jul 2013 - Sep 2013As a Marketing Intern for Aquilent, I supported a growing marketing team in areas including: -Researching media ad placement opportunities -Researching future events which could lead to possible business ventures-Developed marketing collateral through Adobe Photoshop, Illustrator, and InDesign be used online and in trade shows. -Prepared a detailed SWOT analysis of major market competitors-Helped create an innovative cloud marketing campaign to be used in trade shows such as the AWS Public Sector Summit in DC, and the AWS re:Invent conference in Las Vegas
Max Martin Skills
Max Martin Education Details
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Advertising -
Liberal Arts
Frequently Asked Questions about Max Martin
What company does Max Martin work for?
Max Martin works for Unitedhealthcare
What is Max Martin's role at the current company?
Max Martin's current role is Email Production Manager.
What is Max Martin's email address?
Max Martin's email address is mm****@****inc.net
What is Max Martin's direct phone number?
Max Martin's direct phone number is +141074*****
What schools did Max Martin attend?
Max Martin attended Towson University, Thinkful, Chesapeake College.
What are some of Max Martin's interests?
Max Martin has interest in Technology, Education, Environment, Photography, Music, Advertising Methods And Tactics, Human Rights, Skateboarding, Graphic Design.
What skills is Max Martin known for?
Max Martin has skills like Illustrator, Adobe Creative Suite, Digital Marketing, Html Emails, Graphic Design, Social Media, Marketing Communications, Facebook, Social Media Marketing, Indesign, Marketing, Photoshop.
Who are Max Martin's colleagues?
Max Martin's colleagues are Bonnie Olivarez, Ariel Nichols, Erin Kelly, Rachel Hollifield, Nicholes Cruz, Tania Marak, Cindy (Shin-Yi) Chin.
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Max Martin
Prev Swe @ Caci, Coutours, Blue Ocean Strategies | Computer Science @ UfBoynton Beach, Fl -
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Max Martin
Fort Lauderdale, Fl2aol.com, penfed.org1 (877) 3XXXXXXX
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Max Martin
Greater Orlando1southernhvac.net -
Max Martin
Financial Services Professional | Data Analytics Enthusiast | Kelley School Of Business, Indiana University Bloomington GraduateAustin, Tx
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