Responsible for managing the marketing operations team supporting the demand generation program within the Meta Business Group via email, in product, and social channelsDrive revenue via in-product and Email marketing channels for the demand generation pod Reduced campaign configuration errors by 88% over the first quarter of my leadershipDelivered campaigns 96% on time (improving on-time rates by over 80% from the previous execution modelAchieved a 22% faster turnaround time with the execution team I trained and managed over the previous execution team modelManage the execution team responsible for marketing automation builds for the demand generation program Developed marketing ops on processes, standardized handoffs between marketing ops, business marketing, web dev, and analytics teams and ensuring marketing deployments were executed to rigorous quality standardsCreated robust QA processes and documentationPartnered with internal engineering team on roadmapping and development of in house marketing automation platform, serving as subject matter expert on the ops team on Meta owned automation tooling

Offer content marketing services for marketing agencies with customers in the technology and energy sector in addition to working with local small businesses. Handled projects such as capturingphotography and videography, drone work, social media management, email marketing, and web development with CMS platforms such as Squarespace. Key projects included:- Writing a blog for a commercial drone insurance company in Tel Aviv- Photography, InDesign case layouts, and drone videography service for a marketing agency in Milpitas- Photo manipulation and web banner creation for a marketing agency in Milpitas- Creation and maintenance of 3 websites for local businesses, including social media and email marketing channel creation.- Video editing for an enterprise cloud data management company in Santa Clara- InDesign case study layouts for multiple clients- Facebook Ad creation for JustAnswer

Responsible for leading early-life CRM program deployments for the Nest product line from the Google Store. Lead the briefing and creative strategy, experimentation development, creative agency management, and all operational task management for several Google new product launches via the CRM channel. - Google Pixel Buds Pro - Google Chromecast HDManaged campaign development in alignment with Google’s creative agency partner and the product marketing manager and go-to market manager for the product to build out a completely unified CRM and product page experience that consisted of multiple CRM deployments: Pre-order, Buy Now, and early life comms for new customers in the early life stage of the product ( product welcome, cross-promo for new product owners, nurture comms). Marketing campaigns were developed for a global audience and had penetration across the entire Nest, Google Pixel, and Google Store subscriber bases.

Responsible for digital marketing program execution in Facebook's SBG outsourced lead gen ops team. Leveraged email, in-product placement, and Facebook & Instagram channels to support small business Facebook customers with targeted content. Responsibilities included:- Setup of marketing automation programs via Facebook tooling- Project management across XFN partners for timely completion of key revenue-driving SBG channel marketing program campaigns- Campaign Performance reporting - Automation and cms troubleshooting- QA and buildout of cms content - Setup and execution of Facebook ads campaigns via ad manager - Implementing and creating process improvements for marketing ops org- Querying and testing program and notification data for campaigns

-Member of a global team managing email content build and deployment requests for all Tesla audiences-Oversaw deployment of day to day regional marketing email campaigns to audiences of over 6 million global readers across 36 locales-Lead global email campaign projects to coordinate accurate and timely email communications-Collaborate cross-functionally with other Tesla teams on creating marketing, product announcement, operations, and other marketing communications to all Tesla customers via email in order to achieve sales goals and perpetuate Tesla brand-Utilize Marketo and Salesforce CRM to manage lead database, content resources, templates, and deployment of email campaigns -Conduct A/B testing to optimize best practices for email communications -Build SQL queries to source audiences for campaigns in Salesforce Marketing Cloud-Generate and distribute Marketo reports on campaign results to Tesla Marketers -QA of email assets and setup of the program in the automation tool-Recommend best practices to regional Marketers on email campaign deployment-Ensure email communications adhere Tesla brand guidelines and company voice

- Hosted over 300 deliveries of Models S, X, and 3 vehicles by introducing customers to electric car ownership and explaining technical features and benefits -Validate all vehicle contracts signed by customers at Fremont delivery location to ensure revenue recognition of over $14 million in vehicle transactions-Utilize Salesforce CRM to manage customer profiles and accounts-Communicate across auto finance, contracts, service, and re-marketing teams customer changes and updates to ensure efficient vehicle paperwork and process flow-Coordinated 2 ownership outreach events attracting over 200 customers to connect back with Tesla and learn more about their vehicles and foster an ownership community-Deliver premium customer service experience to all customers at Tesla's flagship delivery facility and at select Tesla offsite marketing events

1 of 4 employees selected to participate in SPARK internship program. Worked on a project to conceptualize and formally present to company executives on an automated vehicle introduction using the touchscreen on board Tesla vehicles. The project sought to automate a labor intensive process in the business and allow Tesla to scale their delivery process in preparation for the upcoming mass market vehicle they will produce. Additionally assisted with content marketing team duties such as creating content for social media and reviewing film pieces for the website.

Work in a startup environment to manage creation of video and other digital marketing content. Work with founders to develop marketing plan for the year and launch new company logo and supporting branding. Optimize CRM to support sales goals and manage team accounts.

Created a promotional video documentary on the rising alternative energy sector in Silicon Valley, compiled questions and conducted interviews with local businesses and research institutions such as Intel, The Electric Power Research Institute, UC Berkeley’s Energy Bioscience Institute, Santa Clara University, Alta Rock Energy, and Tesla Motors. Edited and compiled video footage into a finished product using Final Cut Pro. Awarded finalist in the City of Palo Alto’s 2011 Greenlight Earth Day Film Festival where the documentary was screened before 300 attendees.