Max Mccarthy Email & Phone Number

United States

Randolph, Ma, Us

Responsible for brand strategy, creative direction, and brand marketing for all Randolph USA brand properties.•Develop and execute annual marketing strategy and brand building initiatives globally•Own creative direction and briefing process on all product and brand campaigns•Execute comprehensive brand strategies for Randolph’s vertical channels and B2B partners globally•Define and own brand voice and key messages for all global brand campaigns•Find, onboard, and manage all creative resources, and other specialty vendors•Identify and execute collaborations & product stories to drive cultural relevance in lifestyle and other sales channels

Randolph, Ma, Us

Responsible for brand strategy, marketing, and e-commerce efforts for Randolph’s performance eyewear subsidiary, Ranger.•Developed and executed annual marketing strategy and brand building initiatives globally•Owned annual e-commerce P&L and brand health guidance•Defined brand mission and vision, brand platform, identity, and voice•Planned and delivered annual marketing and e-commerce calendars•Partnered with product and operations teams to execute timely consumer-led GTM plans•Owned creative direction and briefing process on all product and brand campaigns•Found, onboarded, and managed all creative resources, digital agencies, and other specialty vendors•Managed the internal design, e-commerce, and web development teams•Developed and managed brand ambassador and strategic partner relations•Identified and executed all collaborations and product stories•Pitched and executed all global wholesale and distributor co-op plans

At STITCH, it's our mission to design, develop, and deliver premier headwear, apparel, and accessories for lifestyle and fashion brands globally.

Westwood, Massachusetts, Us

Partnered with the regional sales team, distributors, licensees, and the global business development director to develop and implement integrated marketing plans across twenty-one different countries.•Developed and pitched marketing strategy to key stakeholders, increasing budget investment by 100% YOY •Executed marketing initiatives across brand, retail, trade, events, partnerships, digital, PR, and product placement •Negotiated and executed marketing co-op with all distributors and retailers in EMEA, APAC, and LATAM •Managed all internal and external creative resources, delivering ’47’s highest performing brand campaign •Executed all digital marketing campaigns in partnership with third-party vendors and online retailers•Worked with country managers to broker local sport on-field partnerships, signing 3 leagues in 2019 •Liaison for all major league licenses providing GTM plans, royalty reports, and product opportunities•Led the development of all international collaborations and product stories, opening 50+ new accounts •Championed retail footprint, implementing permanent shop-in-shops in 30+ retailers globally •Managed the international marketing team based in Mexico, Japan, Australia, and Canada•Partnered with brand licensors to open franchise stores in APAC and LATAM

Westwood, Massachusetts, Us

Led the development and execution of all ’47 partnerships and activations globally.•Implemented the sports marketing plan connecting ’47 to 10+ teams and 200+ amateur athletes •Collaborated with design to develop the new ’47 fitted cap, now worn by all on-field partners globally •Partnered with Boston Calling and SXSW to drive cultural relevance within lifestyle

Westwood, Massachusetts, Us

Worked directly with VP of Marketing to plan and execute ’47’s first international marketing plan.•Led all local digital and traditional marketing campaigns resulting in a 100% increase in revenue in team sports •Collaborated with agency partners to conceptualize and execute ’47’s first pop-up store at lifestyle retailer, Citadium

Westwood, Massachusetts, Us

Worked directly with the Global Business Development Director to maximize the growth of the international business within APAC, EMEA, and LATAM through product creation, prospecting, and account management. •Led the international product strategy through design, development, pricing, sales, production, and delivery •Implemented distribution in untapped markets that garnered an incremental 2 million in revenue•Established sell-in and sell-through support for all distributors and field reps resulting in a 100% growth in revenue •Initiated expansion of apparel business by creating a custom fit for the APAC and EMEA markets•Developed new distributor pricing model increasing apparel margins by 20 points

Tustin, California, Us

Worked with the global director of marketing to rebrand and build a team of ambassadors to position Incase as the optimal choice for artists and athletes globally.•Collaborated with agency partners to develop and deliver new brand positioning, social handles, and website •Assisted with the Incase SYNDCT and grassroots team, signing 25 new athletes and artists