Max Mills Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

I guide founders and marketing leaders on how to bring brands closer to their audiences. Brand Building, Social Strategy, Org Design, Creative Ideation and Audience Development. Clients across Entertainment, Gaming, Startup Consumer Tech and Publishing.

Los Angeles, California, United States

In 2022 I was tasked with redefining Netflix's approach to title social marketing. With a 10 person team, we executed comprehensive, integrated, global campaigns across Netflix's Series, Sports and Nonfiction slates (amounting to 250+ titles a year). I supervised the strategy, creative and production for culture defining, award winning campaigns such as Wednesday, One Piece, Bridgerton and Netflix Sports. Under my leadership Netflix saw 5 of its 6 most successful title social campaigns to date.

Los Angeles, California, United States

In 2019 Netflix moved me to LA with a new job; defining and driving Netflix's Genre audience and brand strategy. I lead an integrated team in developing and launching Netflix Geeked - a multichannel marketing and editorial platform that included social channels, events, gaming, consumer products and podcasting. @NetflixGeeked grew to 10m+ followers, and Geeked Week saw 12m+ viewers in is first year alone.Alongside Geeked I also undertook projects such as Executive Producing the Emmy winning 'Behind the FX' series and acting as the marketing and social lead for the launch of Netflix Games.

Los Angeles, California, United States

I was lucky enough to be the first hire for Netflix in Australia. My primary role was as head of Netflix's social presence and activations within Australia and New Zealand. However as the sole representative on the ground, I was also the touchpoint for Netflix's full Marcomms presence in the region, guiding a broad cross-functional team to drive in-region title and brand campaigns. This included award winning campaigns such as Queer Eye's takeover of the town of Yass, "Calling All Will Smiths" for the launch of the film Bright and the launch of Australia's first Original Series Tidelands.

Sydney

Leading campaigns and creative for Entertainment and Gaming clients including Netflix, Activision, Blizzard, BBC and Twitch.

Sydney, Australia

I took on a hybrid Account/Creative across Nettlix, Activision, TAL - driving the strategy and creative direction for these key accounts.Key work including the ANZ launch of Acitvision's Overwatch and Call of Duty: Black Ops.

Work including winning the Netflix business and launching Netflix in Australia along with it's social channels. Global campaigns for adidas and Activision.Clients: Netflix, Adidas, Activision, Weet Bix.