Max Nolan Email & Phone Number

Warren, Ri, Us

- Strategic Consulting: Develop and implement customized digital marketing strategies for small businesses, focusing on their unique needs and goals.- New Business Generation: Drive new business development initiatives to attract and onboard clients, leveraging networking, outreach, and referrals.- Client Relationship Management: Build and maintain strong relationships with clients, ensuring satisfaction and long-term partnerships.- Marketing Solutions: Provide expertise in email, SMS, and social media marketing to help clients grow their online presence and engage their target audiences.- Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies as needed to optimize results.- Training and Support: Offer training sessions and resources to empower clients in managing their digital marketing efforts.

Burlington, Vermont, Us

- Lead and manage a team focused on customer relationship management initiatives, including email marketing, SMS campaigns, and loyalty programs.- Develop and execute the retention marketing strategy across the customer lifecycle for both online and in-store experiences.- Optimize CRM initiatives to enhance customer engagement and retention, aligning with DTC business goals.- Monitor and evaluate performance of retention programs against KPIs such as demand, leads, and customer lifetime value (CLV).- Drive segmentation strategies and lifecycle workflows to improve lead acquisition, upselling, and cross-selling initiatives.- Foster the adoption of new technologies and tools to enhance retention marketing efforts.

Burlington, Vermont, Us

- Email Marketing: Led email marketing for North America using Sailthru, focusing on strategy, execution, and reporting. Monitored and presented KPI’s for customer acquisition and retention to senior management.- Paid Social: Managed and executed branded paid social campaigns across North America for Burton, Burton Snowboards, and Anon. Oversaw 34 retail social accounts, trained employees on content creation, boosted posts for events, and managed the social budget for flagship and outlet locations.- Google My Business: Created and streamlined accounts for US and Canadian flagship stores. Trained store managers on updates, customer communication, and the importance of reviews.- Wholesale Coordination: Managed brand pages on wholesaler sites like Amazon and Backcountry, ensuring alignment with digital marketing campaigns and defined KPIs.- Digital Asset Management: Handled asset requests and delivery for campaigns, conducted website assessments, and ensured up-to-date content for a premium brand experience.- Team Mentoring: Communicated best practices and mentored the field marketing team in digital servicing.- Advertising Strategy: Developed and executed regional digital advertising strategies, including paid social, display, and DOOH for flagship and partner stores.- Budget Management: Oversaw digital budgets for wholesale, resort, and retail locations across the US and Canada.- Social & Email Strategy: Managed organic social strategy and community management for various channels, aligning social calendars for different store types.- Performance Reporting: Provided digital performance reports and conducted monthly post-campaign ROI evaluations.

Campaign Execution: Streamlined campaign processes by managing asset delivery and launch timelines across multiple e-commerce platforms, successfully delivering 12 evergreen and over 25 promotional campaigns on time and within budget.Strategic Leadership: Led creative kick-off meetings, providing strategic direction and expert insights in digital marketing to ensure alignment with campaign KPIs and regional requirements for 15 brands.Client Relations: Cultivated strong relationships as the primary contact for a diverse portfolio of 20 clients and partners, addressing campaign-related issues and requests efficiently.Brand Consistency: Ensured brand messaging and creative assets were consistent across campaigns, enhancing overall brand integrity.Team Development: Developed and mentored team members to bolster skills and support the growth of the digital marketing team.Documentation Management: Created and managed comprehensive campaign documentation, including content calendars, creative briefs, and user experience decks.Website Strategy: Contributed to website content strategy to improve user experience and drive conversions.Asset Oversight: Maintained high-quality, on-brand content standards through diligent digital asset oversight, coordinating with the Digital Marketing Director and Media Buying team.Graphic Coordination: Provided direction on graphics and campaign creative requests, including digital display ads, social media content, landing pages, and videos.Tracking Implementation: Created and implemented tracking tag URLs across all platforms to measure campaign effectiveness.Collaboration: Attended weekly status calls with the Digital Marketing Director, clients, and internal SMEs to ensure alignment and timely execution of projects.

Winooski, Vermont, Us

DICK'S Sporting Goods is the market leader in sports retail with over 600 stores in 47 states. Fuse collaborated with DICK'S to launch a new private-label brand called Second Skin, which targeted athletes in spin, CrossFit, HIIT, OCR, and triathlon.Responsibilities:- Recruited and on-boarded 200 athletes (micro-influencers) in 13 markets across the country who embodied the "unfinished athlete."- Managed product budget and inventory to ensure all ambassadors received correctly sized gear as new products were launched. Inventory also included shipping product to the "Second Skin Tour" as it travelled around the country to high profile athletic events, such as the 2017 Ironman World Championship and Spartan Race World Championship.- Designed and implemented an organic social media plan across more than 400 ambassador accounts that averaged 150,000 impressions per month and helped the brand achieve a 98% positive social media sentiment in the first six months.- In charge of budgeting and executing ambassador travel plans to on-site events, photoshoots, and visits to the DICK's Sporting Goods Headquarters.- Created and presented bi-weekly recaps of brand success and hardships to high level DICK'S Sporting Goods marketing management.- Created a monthly newsletter that was sent to all ambassadors summarizing their highlights of the previous month.

Plano, Tx, Us

Learfield Sports empowers businesses and universities by connecting big brands to the excitement, passion, tradition, fans and FUN of college sports, through customized marketing solutions and experiences. Learfield's marketing experts create customized campaigns, utilizing the multimedia assets of our collegiate partners to meet each business's marketing objectives.Responsibilities:- Maintain a strong local new business prospect list and engage in a minimum of three new business meetings per week, and log all progress in Kore and Salesforce.- In charge of my own $55,000 book of business which included renewals and new business sales.- Attend bi-weekly status calls with Learfield's Regional VP to- Assisted the Vermont Sports Property's General Manager and Sales Manager across all aspects of sales process, from coming up with custom marketing plans, to coordinating all aspects of the final marketing contracts. This included but was not limited to: - Signage creation, purchase, and installation from digital scoreboard assets to on field logos - Radio log reads for each Men's/Women's Basketball and Hockey games aired on ESPN 101.3 and WVMT - Event setup and breakdown - Food and Beverage samplings - PA Scripts for over 170 home athletic events per year - Halftime/Intermission shows for over 170 home athletic events per year - Season Ticket management and distribution - Maintain healthy client relationships to ensure the Property's future success - Worked alongside UVM Athletic Department staff to manage premium item giveaways

Foxborough, Massachusetts, Us

- Continued all responsibilities of Marketing Coordinator position below - with the ability to sell advertising space across Patriots.com and ESPN.com.

Foxborough, Massachusetts, Us

- Client Campaign Support: Collaborated with the Sales team throughout the client campaign process, managing digital sponsorships and media campaigns across various ESPN properties.- Major Brand Partnerships: Worked with prominent advertising brands, including Dunkin' Donuts, JetBlue, Bud Light, Pepsi, Live Nation, Cross Insurance, 47 Brand, and Boston University.- Local Market Activations: Managed strategic partnerships and activations to enhance brand awareness and drive traffic to ESPNBoston.com.- Social Media Growth: Contributed to significant growth in social media engagement, increasing the ESPN Boston Facebook page by 495% YOY and the Twitter page by 137% YOY through live posts and event initiatives.- Event Activations: Attended countless New England sporting events across the high school, collegiate and professional levels with a branded setup to acquire customer emails for an ESPN Local digital newsletter.

Foxborough, Massachusetts, Us

- Promotional Materials: Produced printed promotional materials to support marketing initiatives for all Patriot Place tenants.- Event Execution: Planned and executed events ranging from 50 to 50,000 attendees, managing budgets from $8,000 to $125,000.- Reporting: Generated weekly traffic and sales reports to highlight tenant business trends for the general manager and ownership.- Stakeholder Collaboration: Collaborated with seven affiliate marketing teams within The Kraft Group to ensure cohesive marketing strategies.- Representation and Promotion: Represented Patriot Place tenants at corporate events and trade shows, enhancing brand visibility.- Social Media Management: Managed and grew social media platforms, achieving over 51,933 followers on Facebook, 16,100 on Twitter, and 1,907 on Instagram.- Advertising and Marketing Plans: Developed and executed creative advertising and marketing strategies to drive engagement and traffic.

Dallas, Texas, Us

Project Coordination: Led and tracked marketing communications projects, ensuring timely execution and support.Stakeholder Collaboration: Worked with internal and external stakeholders to schedule, organize, and manage projects and events.Logistics Management: Ordered materials, coordinated deliveries, and prepared items for conferences and events.Budget Oversight: Monitored and processed invoices and expenditures for departmental budgets.Collateral Creation: Developed certificates and other materials for certification products.Webinar Support: Assisted in the creation and management of webinars.Content Development: Contributed to the development and production of presentations, fact sheets, newsletters, and other resources.

Hamden, Connecticut, Us

Foxboro, Massachusetts, Us