Marketing Intern
Current- Spearheaded LinkedIn ad campaign targeted at senior marketing personnel to generate marketing qualified leads for the agency's industry-leading email and affiliate marketing services. Designed full-funnel approach from the ground up writing copy, analyzing data, and strategizing with sales team. - Conducted research on various topics including affiliate competitors, incorporating net promoter score into marketing, and how to generate more request for proposals. Reported insights directly to leadership using Microsoft PowerPoint. - Managed various data tasks for sales team including building dynamic dashboard in Microsoft Excel for the conversion funnel from inbound leads and building a repository of current client information for an email messaging campaign. - Attended and took notes during sales calls for the company’s full suite of service offerings including affiliate, email, search, and social channel management programs.
