Why can’t you just use your DMs as a newsletter? Because you expect them to be seen, because the truth is that most people just ignore DMs. That's why a well thought out comment does a mech better job than a DM! A good comment will attract attention, many people will enjoy reading for example words of support under your post.This approach allows us to stand out from the crowd. I would also like to add that commenting is it’s own kind of art and very different from writing posts.When you write a post, you focus on what will attract the attention of your audience, and when you comment, you bounce ideas off what is already written in someone else’s post.