Head Of Ecommerce
Current● Fully control all online business including Tmall, JD and WeChat.● Make yearly online business strategy including sales, merchandise, e-marketing and CRM:- Online market positioning and sales building blocks;- Online merchandise structure and key collections planning also search difference with other channels;- On-site advertisement and content proposal;- Online customer’s recruitment and maintenance.● Internal cross-function cooperation to execute business planning.● TP management containing daily work SOP and team structure maintenance. ● Market monitor to look for new opportunities and find accurate position among parallel brands.● Initiative projects such as content matrix build-up, new targeting audience and potential product line development.