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Coastal bistro in the South of Southern neighborhood of West Palm Beach, FL.

• Established go-to-market plan for online direct to consumer men’s apparel brand, Wakanicci. Started with actor, David Walton and venture capitalist, David Kanuth, launched January 2020.
• ︎ Constructed brand bible, business plan, and e-commerce website as basis for the company’s direction to acquire market share in the highly competitive men’s apparel space
• ︎ Collaborated in the design of “The Perfect Bathrobe” with co-founders and manufacturing partner; developing multiple prototypes, conducting various focus groups to execute the perfect fabric, fit, and price point
• ︎ Established marketing plan with co-founders, which includes video content, product images, SEO, SEM, email marketing, social media, and influencer outreach
• ︎ Perform all book keeping and financial duties for the business, including debt allocation, pro forma, and P&L construction with use of QuickBooks
• ︎ Sourced 3PL and negotiated partnership for global distribution and warehousing that has equal shipping times to both coasts as well as ability to grow with our company

• Manage early stage fund participating in various investments such as restaurants, retail, commercial products, real estate, and debt with over $8M in assets from initial investment of $250K.
• ︎ Manage deal flow, investment analysis, due diligence, and execution, as well as portfolio company management
• ︎ Develop valuation models incorporating DCF and comparable business multiples
• ︎ Financed and developed concept for La Masseria Restaurants in Manhattan at two locations, as well as two other locations in Rhode Island and Florida

• Provided leadership and vision across market development activities, strategic growth, and business development through the launch of the Mario Romano Capri brand for the US, a women’s and men’s luxury clothing line.
• ︎ Delivered fiscal, strategic, and operational direction focused on driving revenue and improving operating results; establish and track key performance indicators (KPIs) that measure financial and operational results
• ︎ Lead planning sessions to position company for future growth including identifying market opportunities and aligning business strategies to industry conditions, accessing new customers, and expanding geographical reach
• ︎ Opened three stores in Palm Beach, FL, Naples, FL, and Southampton, NY, and launched an e-commerce site with 1,000+ SKU’s; leverage both physical and digital assets to create an integrated omni-channel customer.
• ︎ Directed the execution of retail build outs with a focus on disciplined quality and control; utilized innovation and creativity to design architecturally strong projects optimizing for space, aesthetics, quality, and.
• ︎ Designed and launched targeted 360 degree marketing programs to create brand heat and enable business thrust; power a variety of marketing assets and platforms including social media, print, email marketing, and.

• Designed integrated product marketing plans in order to drive brand awareness and capture market share. Set a cultural tone which fostered innovation, rapid growth and digital expansion.
• ︎ Created marketing roadmaps aligned to divisional goals; presented current state assessments, future state vision, creative direction, resource requirements, ROI strategies, and marketing tactics
• ︎ Championed strategies focused on improving the tactical execution of key initiatives across marketing analytics, strategic partnerships, demand generation, brand positioning, and communication efficiencies
• ︎ Optimized the company's digital assets, and utilized a measured approach to maximize campaigns and key metrics such as customer acquisition, impressions, SEO, click thru, conversion, and return on investment (ROI)
• ︎ Analyzed marketplace including size, competitive landscape, pricing environments, and distribution channels; continually evaluated marketing strategies to respond to changing industry changes and competitive conditions

• Directed design, sourcing, strategy, merchandising, and marketing for a division of a $100M textile company. Successfully built a division from the ground up and scaled revenues from zero to $14M in sales in three years.
• ︎ Assumed full charge P&L responsibility which included directing business initiatives focused on improving operational efficiencies, enhancing buying power, and realizing production synergies to meet financial/budget.
• ︎ Oversaw full business development cycle including deal development/support, deal rescue, account management, customer relationships, contract negotiations, and order fulfillment
• ︎ Sourced millions of dollars’ worth of hard goods and soft goods from factory partners in both USA and Asia; identified alternate factories and negotiated favorable economics without sacrificing quality or service.
• ︎ Developed multiple apparel and outdoor living brands from trademark to retail; presented at sales meetings to C-Suite audiences at Walmart, Target, Academy Sports, Dick’s, TSA, Frontgate, and other retailers
• ︎ Exhibited at six Outdoor Retailer shows under Storm Seeker and former brand, EnviroFit resulting in contacts accounting for over $4M in revenue

Master Of Business Administration - Mba, Entrepreneurship & Finance

Bachelor Of Science (B.S.), Finance

Education record