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Coastal bistro in the South of Southern neighborhood of West Palm Beach, FL.

Established go-to-market plan for online direct to consumer men’s apparel brand, Wakanicci. Started with actor, David Walton and venture capitalist, David Kanuth, launched January 2020. ▪︎ Constructed brand bible, business plan, and e-commerce website as basis for the company’s direction to acquire market share in the highly competitive men’s apparel space▪︎ Collaborated in the design of “The Perfect Bathrobe” with co-founders and manufacturing partner; developing multiple prototypes, conducting various focus groups to execute the perfect fabric, fit, and price point▪︎ Established marketing plan with co-founders, which includes video content, product images, SEO, SEM, email marketing, social media, and influencer outreach▪︎ Perform all book keeping and financial duties for the business, including debt allocation, pro forma, and P&L construction with use of QuickBooks▪︎ Sourced 3PL and negotiated partnership for global distribution and warehousing that has equal shipping times to both coasts as well as ability to grow with our company

Manage early stage fund participating in various investments such as restaurants, retail, commercial products, real estate, and debt with over $8M in assets from initial investment of $250K.▪︎ Manage deal flow, investment analysis, due diligence, and execution, as well as portfolio company management ▪︎ Develop valuation models incorporating DCF and comparable business multiples ▪︎ Financed and developed concept for La Masseria Restaurants in Manhattan at two locations, as well as two other locations in Rhode Island and Florida

Provided leadership and vision across market development activities, strategic growth, and business development through the launch of the Mario Romano Capri brand for the US, a women’s and men’s luxury clothing line.▪︎ Delivered fiscal, strategic, and operational direction focused on driving revenue and improving operating results; establish and track key performance indicators (KPIs) that measure financial and operational results▪︎ Lead planning sessions to position company for future growth including identifying market opportunities and aligning business strategies to industry conditions, accessing new customers, and expanding geographical reach ▪︎ Opened three stores in Palm Beach, FL, Naples, FL, and Southampton, NY, and launched an e-commerce site with 1,000+ SKU’s; leverage both physical and digital assets to create an integrated omni-channel customer offering ▪︎ Directed the execution of retail build outs with a focus on disciplined quality and control; utilized innovation and creativity to design architecturally strong projects optimizing for space, aesthetics, quality, and customer experience ▪︎ Designed and launched targeted 360 degree marketing programs to create brand heat and enable business thrust; power a variety of marketing assets and platforms including social media, print, email marketing, and website▪︎ Traveled to Italy twice a year to product manage, and design aspects of the seasonal collections for the clothing line▪︎ Hired, managed, and lead a high caliber team; provide mentoring as a cornerstone to the career development and promote an innovative customer-centric culture to drive business results

Designed integrated product marketing plans in order to drive brand awareness and capture market share. Set a cultural tone which fostered innovation, rapid growth and digital expansion.▪︎ Created marketing roadmaps aligned to divisional goals; presented current state assessments, future state vision, creative direction, resource requirements, ROI strategies, and marketing tactics ▪︎ Championed strategies focused on improving the tactical execution of key initiatives across marketing analytics, strategic partnerships, demand generation, brand positioning, and communication efficiencies ▪︎ Optimized the company's digital assets, and utilized a measured approach to maximize campaigns and key metrics such as customer acquisition, impressions, SEO, click thru, conversion, and return on investment (ROI)▪︎ Analyzed marketplace including size, competitive landscape, pricing environments, and distribution channels; continually evaluated marketing strategies to respond to changing industry changes and competitive conditions

Directed design, sourcing, strategy, merchandising, and marketing for a division of a $100M textile company. Successfully built a division from the ground up and scaled revenues from zero to $14M in sales in three years.▪︎ Assumed full charge P&L responsibility which included directing business initiatives focused on improving operational efficiencies, enhancing buying power, and realizing production synergies to meet financial/budget results▪︎ Oversaw full business development cycle including deal development/support, deal rescue, account management, customer relationships, contract negotiations, and order fulfillment▪︎ Sourced millions of dollars’ worth of hard goods and soft goods from factory partners in both USA and Asia; identified alternate factories and negotiated favorable economics without sacrificing quality or service levels ▪︎ Developed multiple apparel and outdoor living brands from trademark to retail; presented at sales meetings to C-Suite audiences at Walmart, Target, Academy Sports, Dick’s, TSA, Frontgate, and other retailers ▪︎ Exhibited at six Outdoor Retailer shows under Storm Seeker and former brand, EnviroFit resulting in contacts accounting for over $4M in revenue